THE PROBLEM OF “PRODUCTION” OF THE LOCAL CULTURAL AND ARTISTIC AREA (FROM DIAGNOSIS TO MODELING): EXPERIENCE OF RIVNE REGION

INTRODUCTION The cultural situation in Ukraine and regions in conditions of new social and economical formation is analyzed. The specific of cultural life organization, its leading forms and tendencies in different periods of the modern age are revealed. In order to identify the cultural activity of the artistic intellectuals in region, study of All-Ukrainian sociological research, conducted by the method of prof. O. Semashko (Kyiv), including in Rivne region. The attitude of the artistic intellectuals of region to art, its role in the cultural area, forms of stimulation and other factors that contribute (or do not contribute) to the development of a complete cultural process are revealed. Series of events organized by the artistic intellectuals of Rivne, aimed at improving the situation in the cultural area, based on published data of this study, are considered. Their spiritual potential and role in change of cultural situation are revealed.