Factors Influencing the Online Attention to the 2022 Beijing Olympics and Paralympic Winter Games

This study aims to identify the factors influencing the online attention to the 2022 Beijing Olympics and Paralympic Winter Games. In order to accomplish the same, data of online attention to its Baidu index were collected. Factors influencing the online attention to the 2022 Beijing Olympics and Paralympic Winter Games included in this study are populations of the gross and regional permanent residents and young and middle-aged residents and the per-capita disposable income in the China Statistical Yearbook, and the Internet penetration rate in Internet Report. The results demonstrated that the online attention to the 2022 Beijing Olympics and Paralympic Winter Games would be significantly enhanced by increasing the Internet penetration rate and per-capita income. Simultaneously, young and middle-aged groups will also play a role in the remarkable enhancement of online attention. In addition, the large population base of the permanent residents will also help in improving it. There is a clear difference in the geographical distribution between North and South of China in terms of online attention.