Avatar-Based Management as Help System to Entrepreneurs in Using Emerging Tools

The chapter deals with issues related to the construction and development of the digital economy in one particular region: Republic of Armenia. This country is considered the digital sector of which may become the largest in the country in the next five years. The digital revolution affects all areas of the Armenian economy. Prior to this, the Armenian economy was known as the mining industry, a food producer, and a food. Today, according to statistics, Armenia's leading mining and energy companies are already one step ahead of their colleagues in the economically successful implementation of digital technology. Naturally, in such successes of digital transformations, there are key components. The authors hope that the examples of development and thought about the driving springs of these transformations, chosen in consideration of the interests of the development of the Russian digital economy, can be interesting and useful for Russian enterprises that have started their digital transformations.