定价和包装对雪朗市B先生的消费者购买决策的影响。

U. Bahrudin, Edy Suranta Karina Sembiring
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引用次数: 0

摘要

研究的目的是确定定价对消费者购买决策的影响,确定包装对消费者购买决策的影响,并共同确定定价和包装对消费者购买决策的影响。B在雪朗市。本研究采用定量研究方法,使用研究工具收集数据,定量/统计数据分析,目的是检验既定的假设。本研究的人群是消费者或Mr. Shop的访客。B在雪朗市买了一件东西。B在雪朗市。根据假设1的检验结果,价格对消费者的购买决策有显著的影响。B在雪朗市,在这种情况下,如果价格固定增加,消费者的购买决策将增加。检验假设2的结果表明,包装对消费者的购买决策有显著的影响。B在雪朗市,在这种情况下,如果包装增加,消费者的购买决策就会增加。假设3的提交结果表明,定价和包装对消费者的购买决策有显著的影响。B在雪朗市,这是如果价格和包装增加,消费者的购买决策将增加。关键词:定价,包装与消费者,购买决策
本文章由计算机程序翻译,如有差异,请以英文原文为准。
EFFECT OF PRICING AND PACKAGING ON CONSUMER PURCHASE DECISIONS AT MR. B IN THE CITY OF SERANG.
The purpose of the study was to determine the effect of pricing on consumer purchasing decisions, to determine the effect of packaging on consumer purchasing decisions and to jointly determine the effect of pricing and packaging on consumer purchasing decisions. B in Serang City. This study uses quantitative research methods, data collection using research instruments, quantitative/statistical data analysis with the aim of testing the established hypothesis. The population in this study are consumers or visitors to Mr. Shop. B in Serang City who had made a purchase at Mr. Shop. B in Serang City. Based on the results of testing hypothesis 1, it shows that pricing has a significant effect on consumer purchasing decisions. B in Serang City, in this case, if the price fixing increases, the consumer's purchasing decisions will increase. The results of testing hypothesis 2 show that packaging has a significant effect on consumer purchasing decisions. B in Serang City, in this case, if the packaging increases, the consumer's purchasing decisions will increase. The results of the submission of hypothesis 3 show that pricing and packaging have a significant effect on consumer purchasing decisions. B in Serang City, this is if the pricing and packaging increase, the consumer's purchasing decisions will increase.   Keywords: Pricing, Packaging and Consumer, Purchase Decisions
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