清真认证和清真意识对印尼清真食品购买意愿的影响

D. Septiani, A. Ridlwan
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引用次数: 16

摘要

清真已经成为世界范围内生活方式的一部分,服务需求在工业和经济框架的大范围内不断提升。本研究旨在确定清真认证与消费者清真意识对购买清真食品意愿的影响。本研究属于定量研究,样本为105名回答者。对数据进行随机抽样。数据收集采用李克特四点量表问卷,采用SPSS 23程序进行多元线性回归分析。本研究结果表明,清真认证变量和清真意识对清真食品的购买意愿均有部分正向影响。同时,清真认证和清真意识这两个变量同时对消费者购买清真食品的意愿也有正向影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The Effects of Halal Certification and Halal Awareness on Purchase Intention of Halal Food Products in Indonesia
Halal has become part of life world wide style that the service demand is advancing in the big scale of industrial and economic frame. This study aim is to determine the effects of halal certification and customers’ halal awareness of the intention to purchase halal food products. This study belongs to quantitative type with samples of 105 Muslim respondents. Accidental sampling is applied in sampling data. Four-point Likert scale questionnaire is utilized in data collecting which is analyzed with multiple linear regression techniques using SPSS 23 program. The results of this study indicate that halal certification variables and halal awareness both partially have positive effects on purchase intentions of halal food products. Meanwhile, the two variables simultaneously, namely halal certification and halal awareness, also have positive influences on the intention to purchase halal food products.
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