电子圣诞:播种欧洲电子商务市场

IEEE Concurr. Pub Date : 1900-01-01 DOI:10.1109/4434.656772

S. Hedberg

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引用次数: 2

摘要

当电子圣诞节在11月初上线时，一个新的网站如雨后春笋般出现，正好赶上1997年的圣诞购物季。该网站提供来自9个欧洲国家的100多家商店的各种商品，通过支持多种欧洲语言和货币，使购物变得容易。1997年的圣诞节，任何人都可以通过电子方式购物，并在全球任何地方收到礼物。作者认为，这个网站的真正意义在于，一些电子商务的主要推动者和影响者试图开拓欧洲市场。

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e-Christmas: seeding Europe's electronic commerce market

When e-Christmas went online in early November, a new Web site sprang up just in time for the 1997 Christmas shopping season. Offering a variety of goods from more than 100 stores in nine European countries, the site makes shopping easy by supporting a variety of European languages and currencies. For Christmas 1997, anyone could shop electronically and have gifts delivered anywhere around the globe. The author considers how this site's real significance was in the attempt by some of electronic commerce's main movers and shakers to seed the European market.

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IEEE Concurr.

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