{"title":"PELATIHAN PEMASARAN PUDING MELALUI MEDIA SOSIAL BAGI IBU-IBU WARGA ASRAMA BRIMOB AMPELDENTO KABUPATEN MALANG","authors":"Ellyn Eka Wahyu, Pudji Herijanto, Masreviastuti Masreviastuti, Halid Hasan, A. Suyono","doi":"10.31315/DLPPM.V1I2.4053","DOIUrl":null,"url":null,"abstract":"Since 2018, social media had grown very rapidly. But in facts, this potential had not been maximized because according to APJII data, only 1.9 percent of people use social media to increase their income through selling online. In the Asrama Brimob Detasemen B, Ampeldento, Kabupaten Malang, there are many wives of soldiers who was housewives that did not have any skills and also had income steadyness. In addition, the second problem was that there are many wives of soldiers that only know about using social media as an activity to expand their friends. They also did not understand how to use social media as a tools of promoting and selling products, so it was hoped that it could be a source of additional income for the soldier's wife. From this problems, the Community Service Team (PkM) provided an alternative by giving a training to sold various Pudding Product Marketing Training by using Instagram social media so that the markets will be wider. All participants were able to practice from the training results, by selling products such as cakes and puddings through Instagram social media to the general public. We also hoped that they could increased the income in the future.","PeriodicalId":207560,"journal":{"name":"Dharma LPPM","volume":"2 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Dharma LPPM","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.31315/DLPPM.V1I2.4053","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
自2018年以来,社交媒体发展非常迅速。但事实上,这种潜力并没有得到最大化,因为根据APJII的数据,只有1.9%的人使用社交媒体通过在线销售来增加收入。在Asrama Brimob Detasemen B, Ampeldento, Kabupaten Malang,有很多士兵的妻子,她们是家庭主妇,没有任何技能,也有稳定的收入。此外,第二个问题是,有很多士兵的妻子只知道使用社交媒体是一种扩大朋友圈的活动。他们也不知道如何使用社交媒体作为推广和销售产品的工具,所以希望它能成为士兵妻子的额外收入来源。针对这个问题,社区服务团队(PkM)提供了一个替代方案,通过使用Instagram社交媒体进行培训,销售各种布丁产品营销培训,从而使市场更加广阔。所有参与者都可以根据训练结果进行练习,通过Instagram社交媒体向公众销售蛋糕和布丁等产品。我们也希望他们将来能增加收入。
PELATIHAN PEMASARAN PUDING MELALUI MEDIA SOSIAL BAGI IBU-IBU WARGA ASRAMA BRIMOB AMPELDENTO KABUPATEN MALANG
Since 2018, social media had grown very rapidly. But in facts, this potential had not been maximized because according to APJII data, only 1.9 percent of people use social media to increase their income through selling online. In the Asrama Brimob Detasemen B, Ampeldento, Kabupaten Malang, there are many wives of soldiers who was housewives that did not have any skills and also had income steadyness. In addition, the second problem was that there are many wives of soldiers that only know about using social media as an activity to expand their friends. They also did not understand how to use social media as a tools of promoting and selling products, so it was hoped that it could be a source of additional income for the soldier's wife. From this problems, the Community Service Team (PkM) provided an alternative by giving a training to sold various Pudding Product Marketing Training by using Instagram social media so that the markets will be wider. All participants were able to practice from the training results, by selling products such as cakes and puddings through Instagram social media to the general public. We also hoped that they could increased the income in the future.