What Caused More Chinese Consumers to Shop Necessities Online during the Pandemic Compared with Americans?

Under the influence of the epidemic, and the wave of going online, the markets in the United States and China have completely different reactions. This paper discussed the possible factors that form the different situations in online and offline necessities markets in China and the United States. Through the analysis of the market’s statistics, the work concluded mainly two possible causes: the distinct focuses during the purchase process attributed to the differences in cultural aspects; diverse lockdown policies and different preferences between hedonism and utilitarianism attributed to the differences in ideologies between countries.