On the Anomie and the Governance Strategies of Public Opinions in Chinese New Media under the Environment of Big Data

The rapid development of Internet technology has brought about the superiority of big data environment and the growth of a large number of new media social tools. With the increasingly important role of new media in communication activities, more and more problems have been exposed. Behind these problems is the anomie of new media public opinions. This paper studies the anomie phenomenon of new media public opinions, analyses its causes, and finally puts forward countermeasures and suggestions for the healthy growth of China's new media industry.