{"title":"新型冠状病毒大流行时期水培蔬菜在线购物决策趋势","authors":"Budi Handoko Budi Handoko, Damara Dinda Nirmalasari Zebua","doi":"10.35314/inovbiz.v9i2.1988","DOIUrl":null,"url":null,"abstract":"This study aims to 1) Knowing the current trend of online vegetable shopping 2) Knowing consumer decision making in online shopping. The location selection was carried out purposively by considering that Bale Hydroponics is an organic vegetable marketing business that markets organic vegetables online. This study uses a qualitative method. The observed variables are factors that influence consumer decisions in making online purchases, namely lifestyle, product quality, price and ease of payment/transaction. The results showed that six factors that influence consumer decisions in online shopping at Bale Hidroponik are lifestyle, quality availability information, relatively affordable prices, ease of payment/transaction, easy access, attractive promotions, quality service and delivery time.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"280 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Trends Of Online Vegetable Shopping Decisions In Bale Hydroponics In The Covid-19 Pandemic Era\",\"authors\":\"Budi Handoko Budi Handoko, Damara Dinda Nirmalasari Zebua\",\"doi\":\"10.35314/inovbiz.v9i2.1988\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to 1) Knowing the current trend of online vegetable shopping 2) Knowing consumer decision making in online shopping. The location selection was carried out purposively by considering that Bale Hydroponics is an organic vegetable marketing business that markets organic vegetables online. This study uses a qualitative method. The observed variables are factors that influence consumer decisions in making online purchases, namely lifestyle, product quality, price and ease of payment/transaction. The results showed that six factors that influence consumer decisions in online shopping at Bale Hidroponik are lifestyle, quality availability information, relatively affordable prices, ease of payment/transaction, easy access, attractive promotions, quality service and delivery time.\",\"PeriodicalId\":148692,\"journal\":{\"name\":\"Inovbiz: Jurnal Inovasi Bisnis\",\"volume\":\"280 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-11\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Inovbiz: Jurnal Inovasi Bisnis\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.35314/inovbiz.v9i2.1988\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Inovbiz: Jurnal Inovasi Bisnis","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.35314/inovbiz.v9i2.1988","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Trends Of Online Vegetable Shopping Decisions In Bale Hydroponics In The Covid-19 Pandemic Era
This study aims to 1) Knowing the current trend of online vegetable shopping 2) Knowing consumer decision making in online shopping. The location selection was carried out purposively by considering that Bale Hydroponics is an organic vegetable marketing business that markets organic vegetables online. This study uses a qualitative method. The observed variables are factors that influence consumer decisions in making online purchases, namely lifestyle, product quality, price and ease of payment/transaction. The results showed that six factors that influence consumer decisions in online shopping at Bale Hidroponik are lifestyle, quality availability information, relatively affordable prices, ease of payment/transaction, easy access, attractive promotions, quality service and delivery time.
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