{"title":"品牌问题:大学教育和就业","authors":"Mahendra Kumar Goyal, B. Weiler","doi":"10.2104/MBR06045","DOIUrl":null,"url":null,"abstract":"Business degree branding proves popular with employers, report Mahendra K. Goyal and Betty Weiler.","PeriodicalId":311623,"journal":{"name":"Monash Business Review","volume":"28 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2006-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Brand matters: university education and employment\",\"authors\":\"Mahendra Kumar Goyal, B. Weiler\",\"doi\":\"10.2104/MBR06045\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Business degree branding proves popular with employers, report Mahendra K. Goyal and Betty Weiler.\",\"PeriodicalId\":311623,\"journal\":{\"name\":\"Monash Business Review\",\"volume\":\"28 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2006-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Monash Business Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2104/MBR06045\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Monash Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2104/MBR06045","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
摘要
Mahendra K. Goyal和Betty Weiler的报告显示，商业学位品牌在雇主中很受欢迎。
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