可持续旅游目的地行为意向的前因

Sahar Hosseinikhah Choshaly, M. Mirabolghasemi
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引用次数: 0

摘要

旅游业是服务业发展最重要的方面之一,今天确实是一项具有相当大的全球经济重要性的活动。本章的目的是研究环境态度、动机、口碑、信念和熟悉度等因素,以预测游客在伊斯法罕省选择可持续旅游目的地的意愿,伊斯法罕省是伊朗的旅游景点之一。本章是第一个在伊朗可持续旅游目的地的背景下开发和实证检验模型的章节之一,使用诸如信念和熟悉度等变量。受访者包括伊斯法罕州不同旅游地点的150名当地游客。本研究采用非概率方便抽样方法。数据分析使用SPSS和智能PLS软件。研究结果表明,影响可持续旅游目的地的主要因素是熟悉度、环境态度和动机。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Antecedents of Behavioral Intention Towards Sustainable Tourism Destination
Tourism is one of the most important aspects for the development of the service sector and today is indeed an activity of considerable global economic importance. The purpose of this chapter is to examine the factors of environmental attitude, motivation, word-of-mouth, belief, and familiarity to predict the tourists' intention to select sustainable tourist destination in Isfahan province, which is one of the tourist attractions in Iran. This chapter is one of the first to develop and empirically test a model in the context of sustainable tourist destination in Iran using variables such as belief and familiarity.The respondents include 150 local tourists at different tourism locations in Isfahan state. This study uses a non-probability convenience sampling approach. Data is analyzed using SPSS and smart PLS software. The results indicate that the most influential factors that affect sustainable tourism destination in this case study are familiarity, environmental attitude, and motivation.
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