身份设计:标识的构思、构建和分析的程序方法

Rodrigo Morais, J. Ribeiro
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引用次数: 0

摘要

本研究的重点是对标志的构思、构建和解读过程的分析和后续建议。为了实现这一目标,我们收集了平面设计和品牌识别的概念和方法,以支持标志的功能和分类。然而,这不是一个封闭的模型,只是一个指示,可以背景化和指导专业人士在他们的创作过程中开发一个标志。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Identity Design: A Procedural Approach for the Ideation, Construction, and Analysis of Logos
The present research focuses on the analysis and later proposal of a logo's ideation, construction, and interpretation process. To fulfill this objective, the concepts and methodologies of graphic design and brand identity were collected to support the function and classification of a logo. However, this is not a closed model, being just an indication that can contextualize and guide professionals in their creative process in developing a logo.
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