{"title":"生活方式和促销对巴厘岛千禧一代案例研究“音乐Spotify优质”服务决策的影响","authors":"Ni Luh Eni Kadeari, Komang Krisna Heryanda","doi":"10.23887/ekuitas.v9i2.32533","DOIUrl":null,"url":null,"abstract":"This study aims to test the influence of lifestyle and promotion on the decision to purchase Spotify Premium service to Millennials in Bali both simultaneously and partially. The research method used is a caesal quantitative research method. The sampling technique used is Purposive Sampling, with a total sample of 75 respondents. Data analysis techniques used are multiple linear regression analysis. Data collection instruments using questionnaires. The results of this study are: (1) Lifestyle and promotion have a significant influence on the decision to purchase Music Spotify Premium service to millennials in Bali, (2) Lifestyle has a significant influence on the decision to purchase Spotify Premium Music service to millennials in Bali, (3) Promotion has a positive and significant effect on the decision to purchase Spotify Premium Music service to millennials in Bali.","PeriodicalId":164612,"journal":{"name":"Ekuitas: Jurnal Pendidikan Ekonomi","volume":"118 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-12-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Pengaruh Gaya Hidup dan Promosi terhadap Keputusan Pembelian Layanan “Music Spotify Premium” Studi Kasus pada Generasi Milenial di Bali\",\"authors\":\"Ni Luh Eni Kadeari, Komang Krisna Heryanda\",\"doi\":\"10.23887/ekuitas.v9i2.32533\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to test the influence of lifestyle and promotion on the decision to purchase Spotify Premium service to Millennials in Bali both simultaneously and partially. The research method used is a caesal quantitative research method. The sampling technique used is Purposive Sampling, with a total sample of 75 respondents. Data analysis techniques used are multiple linear regression analysis. Data collection instruments using questionnaires. The results of this study are: (1) Lifestyle and promotion have a significant influence on the decision to purchase Music Spotify Premium service to millennials in Bali, (2) Lifestyle has a significant influence on the decision to purchase Spotify Premium Music service to millennials in Bali, (3) Promotion has a positive and significant effect on the decision to purchase Spotify Premium Music service to millennials in Bali.\",\"PeriodicalId\":164612,\"journal\":{\"name\":\"Ekuitas: Jurnal Pendidikan Ekonomi\",\"volume\":\"118 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-12-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Ekuitas: Jurnal Pendidikan Ekonomi\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.23887/ekuitas.v9i2.32533\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Ekuitas: Jurnal Pendidikan Ekonomi","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23887/ekuitas.v9i2.32533","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Pengaruh Gaya Hidup dan Promosi terhadap Keputusan Pembelian Layanan “Music Spotify Premium” Studi Kasus pada Generasi Milenial di Bali
This study aims to test the influence of lifestyle and promotion on the decision to purchase Spotify Premium service to Millennials in Bali both simultaneously and partially. The research method used is a caesal quantitative research method. The sampling technique used is Purposive Sampling, with a total sample of 75 respondents. Data analysis techniques used are multiple linear regression analysis. Data collection instruments using questionnaires. The results of this study are: (1) Lifestyle and promotion have a significant influence on the decision to purchase Music Spotify Premium service to millennials in Bali, (2) Lifestyle has a significant influence on the decision to purchase Spotify Premium Music service to millennials in Bali, (3) Promotion has a positive and significant effect on the decision to purchase Spotify Premium Music service to millennials in Bali.
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