政府银行营销策略:案例研究PT.自力更生银行Tbk。日惹2004年分公司

Togar Sihite, Vitri Tarigan, Marintan Saragih, R. Siregar
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引用次数: 0

摘要

营销策略作为保持和扩大进入市场机会的重要方面。探索银行内部营销策略的研究已经由以前的研究进行了审查,但基于竞争激烈的银行动态和高度动态的市场需求很难预测,在银行公司背景下的营销策略研究被认为是相关的,可以随时审查。本文旨在用SWOT分析法分析PT Bank Mandiri, Tbk Yogyakarta分行2004年可用的营销策略。数据是通过与曼迪里日惹银行分行的管理人员面谈获得的。所使用的分析工具是产业结构分析(波特),SWOT。本研究的结果是通过SWOT分析PT. Bank Mandiri在其营销策略中所采用的成长策略。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
STRATEGI PEMASARAN PADA BANK PEMERINTAH: STUDI KASUS PT. BANK MANDIRI Tbk. CABANG YOGYAKARTA TAHUN 2004
Marketing strategy as an important aspect to maintain and expand opportunities to reach the market. Studies that explore the Bank's internal marketing strategies have been examined by previous research but based on competitive banking dynamics and highly dynamic market demands it is difficult to predict, the study of marketing strategies in the context of the Bank's companies is considered to be relevant for review at any time. This article aims to analyze the marketing strategies available at PT Bank Mandiri, Tbk Yogyakarta branch 2004 with the SWOT analysis method. Data was obtained through interviews with the management of the Bank Mandiri Yogyakarta branch. The analytical tool used is the analysis of industrial structure (Porter), SWOT. The results of the study through a SWOT analysis of the position of PT. Bank Mandiri in its marketing strategy uses a growth strategy.
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