数字游戏的参与性文化:Reddit社区版主的双刃剑

Daniel Nielsen
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引用次数: 1

摘要

志愿者社区版主处于媒体和社会中众多相互冲突的观点的中心,同时不断暴露于不适当的内容,并冒着精神健康的风险。在Reddit.com上,他们对某个话题的特殊兴趣驱使他们自愿承担审核责任,以培养参与性社区;然而,这让他们处于一个不确定的位置,既不是社区的成员,也不是与社区相关的社交媒体平台的代表。通过采用Nico Carpentier的参与概念作为政治-意识形态谈判的场所,本文探讨了2020年COVID-19斗争之后社区版主围绕数字游戏的不稳定条件和期望,越来越多的人转向社交媒体,这增加了对平台版主的需求。该研究基于对社交媒体平台Reddit上不同游戏的在线媒体社区(子Reddit)相关社区版主的半结构化访谈。它得出了两个结论:首先,subreddit审核领域涉及多个参与者,如内容创作者、内容生成器、版主和游戏工作室。在这里,版主在两个决策过程中拥有绝对的权力:(1)确保内容遵守全站规则和子reddit特定规则;(2)推广对subreddit文化背景敏感的内容。在决策时刻,Reddit平台提供给版主的工具使版主处于不利地位,因为他们被迫使用负强化来执行决策,而不是通过正强化来实现子Reddit的变化。其次,社区版主存在于一个相互制衡的参与性过程中,这使得任何版主的干预都是一把双刃剑,因为版主的任何干预都可能导致内容创造者和内容创造者的强烈反对或分歧,而物质优势在很大程度上决定了参与者是否参与这些参与性过程。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Participatory Cultures of Digital Games: The Double-Edged Sword of Being a Reddit Community Moderator
Abstract Volunteer community moderators are at the centre of a multitude of conflicting views in the media and society, while being continually exposed to inappropriate content and risking their mental wellbeing. On Reddit.com, their specific interest in a topic drives them to volunteer for moderation responsibilities to nurture the participa-tory community; however, this puts them in the uncertain position of being neither a member of the community nor a representative of the social media platform tied to the community. By adopting Nico Carpentier’s concept of participation as a site of political–ideological negotiation, this article explores the precarious conditions and expectations of community moderators around digital games after the 2020 COVID-19 struggles, with more people turning to social media, which increases demand for platform moderation. The study is based on semi-structured interviews with community moderators associated with online media communities (subreddits) of different games on the social media platform Reddit. It draws two conclusions: Firstly, the field of subreddit moderation involves multiple actors, such as content creators, content generators, moderators, and game studios. Here, moderators hold an assumed absolute power in two processes of decision-making: (1) ensure that content abides by the sitewide rules and subreddit specific rules; and (2) promote content that is sensitive to the subreddit’s cultural context. In decision-making moments, the tools that are afforded to moderators from the Reddit platform put moderators at a disadvantage, as they are forced to implement their decisions using negative reinforcement as opposed to achieving change in the subreddit through positive reinforcement. Secondly, community moderators exist within a participatory process of checks and balances, making any moderation actions a double-edged sword where any intervention by moderators can result in backlash or disagreement from content creators and content generators, and material advantages largely determine actors’ involvement in these participatory processes.
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