Forms of Interaction with Readers on the Pages of Pre-Revolutionary Specialized Magazines (Based on the Materials of Bibliographic Periodicals)

New materials from Russian bibliographic magazines which reveal the main forms of interaction between media and readers at the turn of 19th and 20th centuries are being introduced into scientific discourse. The author concludes that established feedback from the audience, organizational and mass work of the editorial offices and their advertising created a taste for reading in Russians. Focusing on both professional readers and a wide audience of intelligent readers, bibliographic magazines also helped to establish contacts at the author — reader and author — publisher levels.