Investigating the Drivers and Barriers of Reverse Logistics Practices in the Pharmaceuticals Supply Chain

This empirical research investigates the reverse logistics practices adopted by a leading pharmaceutical company in Egypt, the drivers behind the applied reverse logistics activities, and the barriers affecting the application of reverse logistics. The methodological approach of interpretive structural modeling (ISM) is applied to study the mutual influences across barriers listed by a preliminary case analysis, and to identify the “driving” barriers which may worsen other barriers, and “dependent” barriers influenced by the driving barriers. A key finding of the analysis is that lack of regulation enforcement and lack of public awareness regarding the importance of reverse logistics are the most driving barriers influencing the rest of the identified barriers.