高校微信公众号吸引力构建研究——以广西大学共青团公众平台为例

2018 International Joint Conference on Information, Media and Engineering (ICIME) Pub Date : 2018-12-01 DOI:10.1109/ICIME.2018.00045

Kai Li, Xin Huang, Xiaoyang He

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引用次数: 3

摘要

随着微信公众平台的广泛使用，高校也纷纷建立了自己的微信公众平台，为师生提供信息服务。微信公众号已经成为一种新的校园媒体形式。本研究以广西大学共青团微信公众平台(XDTXXW)为例，寻找校园微信公众号用户增加的主要影响因素及其影响机制。研究发现，娱乐性和服务的实用性是校园媒体用户增加的主要因素。对高校微信公众号的运营提出了建议。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Research on the Construction of the Attractiveness of Universities WeChat Public Accounts — Taking Communist Youth League Public Platform of Guangxi University as an Example

With the wide usage of the WeChat public platforms, universities have also established their own WeChat public platform to provide information services to teachers and students. The WeChat public account has become a new form of campus media. This study takes the WeChat public platform of Guangxi University Communist Youth League (XDTXXW) as an Example to find the main affecting factors of increasing users of campus WeChat public account and its influence mechanism. Study finds that entertainment and the usefulness of the service are the main factors that increase users to the campus media. Suggestions for the operation of WeChat public account in universities are put forward.

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2018 International Joint Conference on Information, Media and Engineering (ICIME)

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