基于UTAUT的移动群组智能传感应用的用户接受行为研究

Xiaolong Ma, Yonghui Dai, Weining Tang, Guowei Li, Shengqi Lu
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引用次数: 0

摘要

在物联网高速发展的时代,群智能感知技术被广泛应用于QQ、支付宝、百度地图等各种移动app中。用户参与行为是影响系统服务质量和发展的关键因素。在分析群体智能感知特征和移动群体智能感知应用发展的基础上,加入感知信任、用户接受度和任务技术匹配度,构建了UTAUT七因素模型。通过对调查中收集到的341份有效问卷进行实证检验,结果表明便利条件、感知信任、绩效期望、努力期望和任务技术匹配对用户的采用意愿有显著影响。最后,根据实验结果,提出了有效的对策和建议,为移动群组智能传感应用的发展提供参考。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Research on user acceptance behaviour of mobile group intelligent sensing applications based on UTAUT
In the era of rapid development of the internet of things, group intelligence perception technology is widely used in various mobile APPs such as QQ, Alipay, Baidu map, etc. User's participation behaviour is a key factor in the system service quality and development. According to the analysis of the characteristics of group intelligence perception and the application development of mobile group intelligent sensing applications, we add the perceived trust, user acceptance and task technology matching to construct the UTAUT seven-factor model. Through the empirical test of 341 valid questionnaires collected in the survey, the results show that convenience conditions, perceived trust, performance expectations, effort expectations and task technology matching have a significant impact on users' willingness to adopt. Finally, based on the experimental results, we propose effective countermeasures and suggestions for the development of mobile group intelligent sensing applications.
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