巴图市君热若街道彭丹村水田农民对杀虫剂x的满意度分析

Made Anggara Citra Retnanti, R. Anindita
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引用次数: 0

摘要

满意是消费者对产品所收到的需求符合其期望的一种状态。本研究的目的是分析水田农民对杀虫剂使用的满意度。数据收集采用问卷访谈法。使用的分析方法是重要性绩效分析(IPA)和顾客满意度指数(CSI)的方法。调查对象是40名稻农。这项研究使用了稻农使用的一种杀虫剂品牌。IPA方法的结果表明,平均符合率为91.4%。这表明该杀虫剂产品能够满足消费者的期望。CSI调查结果显示,满意度为78.2%。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
ANALYSIS OF PADDY FARMER’S SATISFACTION ON INSECTICIDE X IN PENDEM VILLAGE, JUNREJO SUB-DISTRICT, BATU CITY
Satisfaction is a condition where the demand for the products received in accordance with consumer s’ expectation. The purpose of this research is to analyze the paddy farmer's satisfaction on the insecticide used. Data collection was done by interview technique using questionnaire. The method of analysis used is the method of Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The respondents were 40 rice farmers. This study uses one of the insecticide brands used by rice farmers. From t he IPA method , the result shows that on average the conformity rate is 91.4% . This indicates that the insecticide product is able to meet consumer expectations. The result of the CSI method show s that the satisfaction level is 78.2%.
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