Information Technology Issues in Hungary

The central theme that arises from the study of the information technology (IT) industry in Hungary is the current and future potential of the sector. The IT industry has already been a prominent contributor to the country’s GDP, has the highest employment share within the economy and offers one of the highest starting salaries. Our study however highlights that IT is still regarded as a function dedicated to support day-by-day effective operations of the firm. Hence, establishment of a novel view regarding IT as a future-oriented, cutting edge strategic tool to manage not only in-firm but also firm-external stakeholder relations (i.e., big data analysis, managing customers by means of mobile apps, data mining, cloud computing, etc.) may open up new avenues of development for IT in Hungary.