社交媒体状态意见挖掘算法的比较研究

Donia Gamal, Marco Alfonse, El-Sayed M. El-Horbaty, A. M. Salem
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引用次数: 6

摘要

社交媒体(SM)通过塑造客户的思想、态度、意见、观点和公众情绪来影响客户的偏好。观察SM活动是衡量客户忠诚度的一个不错的方法,可以跟踪他们对产品偏好或社会事件的看法。意见挖掘(Opinion Mining, OM)是基于机器学习(ML)算法和自然语言处理(NLP)技术的文本挖掘中最热门的研究领域。利用支持向量机(SVM)、Naïve贝叶斯(NB)和最大熵(ME)等算法提取信息,区分用户的意见是积极的、消极的还是中立的。用户的意见和评论对于个人、企业和政府来说都是非常有益的信息。在本文中,我们比较了近五年来在SM数据中用于OM的智能算法。结果表明,使用支持向量机结合词性分类(POS)或词性分类(POS)、Unigram和Bigram结合J48进行情感分类,准确率达到92%。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A comparative study on opinion mining algorithms of social media statuses
The Social Media (SM) is affecting clients' preferences by modeling their thoughts, attitudes, opinions, views and public mood. Observing the SM activities is a decent approach to measure clients' loyalty, keeping a track on their opinion towards products preferences or social event. Opinion Mining (OM) is the most rising research field of text mining using Machine Learning (ML) algorithms and Natural Language Processing (NLP). Several algorithms such as Support Vector Machines (SVM), Naïve Bayes (NB) and Maximum Entropy (ME), were utilized to extract information that differentiates the user's opinion whether it's positive, negative or neutral. User's opinions and reviews are very beneficial information for individuals, businesses, and governments. In this paper, we compare the intelligent algorithms, which are utilized for OM in SM data over the last five years. The results show that using SVM with Part Of Speech (POS) or POS, Unigram and Bigram with J48 accomplish Sentiment Classification (SC) accuracy 92%.
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