移动应用商店驱动因素的三维分析:开放移动业务工程的启示

T. Yamakami
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引用次数: 7

摘要

随着苹果和谷歌等个人电脑互联网公司的不断渗透,移动行业正见证着一个转折点。苹果和谷歌在移动行业的商业模式截然不同,但他们正在颠覆传统的移动软件行业,脱离传统的封闭商业模式。AppStore代表着移动行业的巨大成功。它是一个具有封闭市场的单一设备,然而,它为将最终用户与iphone风格的服务封闭起来提供了成功的垂直集成商业模式。App Store创造了一个人人都渴望加入的市场潮流。作者分析了AppStore的商业模式,并将其与i-mode和Android进行了比较。然后,作者提出了对当今移动软件行业的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A Three-Dimension Analysis of Driving Factors for Mobile Application Stores: Implications of Open Mobile Business Engineering
The mobile industry is witnessing a turning point in terms of the increased penetration of PC Internet players such as Apple and Google. The business models of Apple and Google in the mobile industry are very different, however, they are shaking up the legacy mobile software industry by representing a departure from the legacy closed business models. The AppStore represents a great success in the mobile industry. It is a single device with a closed market, however, it has provided the successful vertical integration business model for enclosing end users with iPhone-style services. The App Store has created a market bandwagon that everyone is eager to jump onto. The author provides business model analysis of the AppStore, as compared to the i-mode and Android. Then, the author presents implications for the today's mobile software industry.
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