The influence of big data and informatization on tourism industry

From the beginning of the new century, modern society gradually steps into the era of big data and information big bang with the popularity of computers and the Internet. Tourism industry is an important part of China's national economy, and some provinces and cities have been taking it as a pillar industry, a key industry and a pilot industry [1]. With people's income and consumption level being increasing, travel has become one of the important consumption components for most people. Despite the rapid development of tourism, the traditional tourism industry has been unable to meet the growing material and cultural needs of our people. And the use of big data and informatization in the tourism industry brings it a robust and healthy development. The corresponding policies also come into being. China National Tourism Administration proposed in 2011 we shall strive to achieve a comprehensive informatization and modernization of China's tourism industry within about 10 years. The year 2014 is assigned as “Year of China Intelligent Tourism”. China's tourism work conference in 2015 proposed that tourism should fully be integrated into the Internet age and China tourism industry should be armed with information technology. This has been taken as one of the top ten key tasks in “515 strategy” to be deploied. China put forward the “integration, application, security, security”, i.e. the “eight-character” policy, in the Thirteenth Five-Year Plan period, as China's tourism information of the main task. Many of the above policy formulation requires the use of big data, informatization to arm tourism industry, to promote the transformation and upgrading of its industrial structure, and finally we can achieve the purpose of “intelligent tourism”.