Current Situation and Countermeasures of Agricultural Products E-Commerce Development in Heyuan City

Agricultural product e-commerce is the key and difficulty of Internet + agriculture, and it is also the only way to develop modern agriculture and increase farmers' income. In recent years, agricultural product e-commerce in Heyuan city is developing fast and has become a new bright spot of the rural economic development and the momentum of transformation and upgrading of agriculture. However, weak rural infrastructure, decentralized production of agricultural products and the lack of e-commerce talents are the obstacles for the development of agricultural product e-commerce in Heyuan. Therefore, this paper puts forward some countermeasures, such as speeding up the construction of standardization system and brand of agricultural products, improving infrastructure construction and strengthening personnel training.