生活方式，在帕伦邦的UMKM选择策略和商业决策

GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Pub Date : 2012-10-01 DOI:10.47768/gema.v13i2.238

Anastasia Sri Sukistini, Antonius Singgih Setiawan, Agustinus Widyartono

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引用次数: 1

摘要

本研究旨在证明生活方式、策略选择取向对企业决策的影响。本研究通过对巨港烹饪企业家的调查使用了原始数据。本研究使用的问卷数据为92份(61.3%)。结构方程模型分析(SEM)偏最小二乘(PLS)使用Warp PLS软件5.0版本来检验研究。研究结果表明，生活方式和战略选择取向影响企业决策。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Gaya Hidup, Orientasi Pilihan Strategi dan Pengambilan Keputusan Usaha pada UMKM di Kota Palembang

This study aims to prove the effect of lifestyle, strategy choice orientation on business decision making. This study uses primary data through a survey of culinary entrepreneurs in Palembang. The questionnaire data used in this study were 92 (61.3%). Analysis of Structural Equation Modeling (SEM) Partial Least Squares (PLS) using Warp PLS software version 5.0 to examine the research. The results of the study show that the lifestyle and strategy choice orientation affects business decision-making.

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GEMA : Jurnal Gentiaras Manajemen dan Akuntansi

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