EcoGO: Combining eco-feedback and gamification to improve the sustainability of driving style

In this work, we develop and analyze the impact of using a gamified application to encourage users to adopt an eco-sustainable driving style. The proposed solution uses elements of gamification such as rankings, scores, prizes, and levels to encourage and engage the driver in an urban context. The score, in terms of eco-sustainable driving, is calculated by considering vehicle speed, acceleration and braking parameters during the driving session. The application also provides real-time feedback in order to help the driver improve his/her driving style. Whenever the application detects a sudden change in speed, known as an unsustainable behavior, it will warn the user so as to let him/her correct the driving style. Our solution is oriented to assist people in eco-sustainable driving while preventing them from loss of interest and from reverting to his/her former bad driving behaviors.