CHALLENGES BEFORE THE DEVELOPMENT OF THE ENTREPRENEURSHIP IN AGRICULTURE

According its position in the supply chain, agrarian producers could contemplate higher or lower possibilities for the realization of its production. Not all types of cultures allow reaching final clients directly, because those products are aimed for intermediate consumption or are used as a source for Food processing Industry. Reaching final clients producers could be benefited by higher prices of realization of their products, but a "vertical integration forward" is required to be done successfully. Additional labor and capital resources need to be invested in that activity. Information of the market and acquisition of knowledge both commercial and assessment of experts are also required in order to be accomplish the realization of products both in national and external markets. The aim of this research is to identify and asses different ways that are available to Bulgarian agricultural producers for the realization of their production. For that reason precisely the position of the supply chain could determine broadly the depth and the horizon of market possibilities available.