A Study on Investors Perception Towards Financial Planners in Sivakasi Town, Tamil Nadu, India

Personal Financial Planning has emerged as a vital consideration for all individuals nowadays. Therefore, it becomes relevant to learn and understand how to manage personal finance effectively and efficiently. Everybody makes financial decisions that affect them personally and the ones close to them. Individuals seek the advice of financial planners to achieve their financial goals. But some do not seek the advice of financial planners and show little interest in consulting financial planners while framing their financial goals. This study investigates the investors’ awareness, a perceived image about financial planners and the characteristics that investors expect from a financial planner. Also, the study determines the factors that influenced the investors’ interests and willingness to use the service of financial planners. The study results revealed that the individuals look for competent, knowledgeable, and well-trained financial planners. Also, the results suggested that individuals who use or seek the advice of financial planners are more likely to achieve their financial goals than those individuals who do not seek or need the advice of a financial planner.