THE LEADER OF THE NEW GENERATION: HUMBLE, CONNECTOR AND CONSCIOUS

: Romania has few authentic leaders. And a lot of imagined leaders. Although the managers and entrepreneurs of today have access to profile information and an elite of specialists to advise them on leadership, few are willing to make the transformation from the native concept of „boss” to the one as an authentic leader. And fewer are those who then internalize in depth the concepts learned in the dedicated coaching programs. We have chosen to oppose this pessimistic reality at the other extreme, that of the humble leader. In counterpart of the paradigm formed by bosses, managers, leaders or di rectors with a function that gives them power. This paper debates the concept of humble leader, often confused with the humble or modest leader. the 21st-century digital environment” we indicate the factors ensuring future leadership performance: per -formance, growth mindset, data mining, business talent, digitization.