Regional Election Winning Strategy of the Indonesian Democratic Party of Struggle (PDIP) in North Coast Area of West Java Province (Case Study in Subang and Cirebon Regencies)

The research premise is the idea that there was trend in political participation and voting behavior in Subang and Cirebon Regencies, The two biggest bases of the Indonesian Democratic Party of Struggle (PDIP) in West Java Province. Their power are getting weaker, reflected by the number of their representatives in Representatives Local House. In this research, it is believed that there are three factors which influence those phenomena such as political parties role, figures and identification. The research highlights are the most influential factors on political participation which cause declining support for the party and strategies used by the Indonesian Democratic Party of Struggle (PDIP) to maintain their constituents.