DIGITAL COMMUNICATON AND CONNECTIVITY IN OVERCOMING THE WIDER EFFECT OF THE PANDEMIC CRISIS

Digital collaboration and connectivity are dominant ways of coommunication in the COVID-19 pandemic and postpandemic period in business markets, but they have also proven to be a sucessful tool for sustaining human contact in everyday life as well. It has became apparent that keeping pace with the contemporary digital solutions enables companies to improve and continuously update and optimize their processes and activities in order to meet the needs of different target groups. The aim of this paper is to indicate the importance of digital product management and digital communication possibilities and solutions in business and social environments in order to set a human-centred connectivity. By analyzing the effectiveness of various communication tools for distance collaboration, the researchers came to the conclusion that although the increase in the use of all-things-digital was expected, all of the subsequent, and even some unforeseen effects of the fast transition to digital are reshaping customers’ landscape.