抑郁症是自杀的一个原因

Dismas Anthony, Darlene K. Mutalemwa
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引用次数: 11

摘要

移动支付,指的是通过移动设备进行支付,在坦桑尼亚并没有像预期的那样迅速发展,尤其是在Zantel电信公司。缓慢的采用率引发了许多关于驱动消费者行为的问题。因此,有必要对影响赞特尔Z-pesa服务使用意愿的因素进行研究。进行这项研究的方法包括查阅文献和原始数据,其中包括120名客户,使用问卷调查,10名客户接受电话采访,还有一位来自Zantel管理层的人接受采访。对调查结果的分析显示,有几个因素阻碍了Z-pesa服务的采用和使用:感知易用性、感知有用性、感知成本、感知移动性、感知信任和感知表达性。该研究最后提出了解决采用和使用Z-pesa服务所面临的挑战的建议。这些措施包括:在全国范围内招募更多的代理商,使这项服务更容易获得和使用;采用新技术,使移动支付服务的用户能够通过自动柜员机(atm)获取现金;投资最先进的技术,以尽量减少或消除系统故障或网络问题;经常培训和支持Z-pesa代理商,以克服操作问题;招募更多的公司接受Z-pesa支付。关键词:移动支付,影响因素,技术使用,Z-pesa
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Depression As A Cause of Suicide
M-payments, which refer to payments over a mobile device, have not taken off as fast as expected in Tanzania, especially in the case of Zantel Telecommunication Company. The slow adoption rate raises many questions about what drives consumer behaviour.   Therefore, it is necessary to investigate factors influencing the intention to use Zantel’s Z-pesa services. The methodology used to conduct this study included the review of the literature and primary data comprising 120 customers using a questionnaire, 10 customers were subjected to a telephone interview and one person from Management at Zantel was interviewed. Analysis of the findings revealed that there were several factors that hinder the adoption and usage of Z-pesa service: perceived ease of use, perceived usefulness, perceived cost, perceived mobility, perceived trust and   perceived expressiveness. The study concludes with recommendations to address the challenges facing adoption and usage of Z-pesa services. They include:  recruitment of more agents countrywide to make the service more available and accessible, instalment of new technology that allow users of M-payment services to access cash through automated teller machine (ATMs), investment in state of the art technology to minimize or eliminate system failures or network problems, frequent training and support to Z-pesa agents to overcome operational problems and recruitment of more companies to accept Z-pesa payments. Keywords: Mobile payments, Influencing factors, Technology Usage, Z-pesa
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