International Journal of Business, Economics, and Social Development最新文献

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Governance of MSMEs Tourism Based on Local Wisdom that is Competitive and Sustainable in Herbal Tourism Destinations Tawangmangu 基于地方智慧的中小微企业旅游业管理,在草药旅游目的地具有竞争力和可持续性 Tawangmangu
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.520
Kristian Faskahariyanto, Irwan Christanto Edy, Suryo Adinugroho
{"title":"Governance of MSMEs Tourism Based on Local Wisdom that is Competitive and Sustainable in Herbal Tourism Destinations Tawangmangu","authors":"Kristian Faskahariyanto, Irwan Christanto Edy, Suryo Adinugroho","doi":"10.46336/ijbesd.v4i4.520","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.520","url":null,"abstract":"This research aims to conduct in-depth research to find out the governance model of local wisdom-based MSMEs that are sustainably competitive, especially in facing the crisis period, after the Covid-19 pandemic. This research uses variables and a map of the relationship between variables on the impact of sustainable competitive tourist destinations on the welfare of tourism MSME actors. This research was conducted on MSME players in herbal tourism destinations, especially the Tawangmangu destination, Karanganyar Regency, Central Java Province, Indonesia. The approach used is a qualitative method. In collecting data using in-depth interviews, FGDs, observation, study of related documents, and surveys. The determination of the research sample uses purposive sampling technique which is adjusted to the criteria. It is expected that this research can find out the governance of MSMEs that are sustainably competitive in the midst of a crisis and find out the supporting and inhibiting factors for the governance of tourism MSMEs that are sustainably competitive in tourism destinations, as well as preparing tourism MSMEs towards a global market (Go International) that is sustainably competitive and has an impact on the welfare of MSME actors in Tawangmangu herbal tourism destinations.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"2008 22","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139239297","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategy for Developing Dairy Farming for All-Business Cooperatives in Tandangsari, Sumedang Regency 苏美当地区 Tandangsari 全业务合作社发展奶牛场的战略
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.524
Fitriana Dewi Sumaryana, Toufiq Agung Pratomo Sugito Putra, Abdul Hakim, Aina Athifa Rahmat
{"title":"Strategy for Developing Dairy Farming for All-Business Cooperatives in Tandangsari, Sumedang Regency","authors":"Fitriana Dewi Sumaryana, Toufiq Agung Pratomo Sugito Putra, Abdul Hakim, Aina Athifa Rahmat","doi":"10.46336/ijbesd.v4i4.524","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.524","url":null,"abstract":"The livestock sector has proven itself to be a crisis-resistant sector. The Ministry of Agriculture stated that the total national milk demand in 2019 reached 4,332.88 thousand tons. One of the dairy cattle center areas that has developed and become the focus of the Sumedang Regency Government is Tanjungsari District. The breeders joined the Tandangsari KSU. The supply and demand for pure milk has fluctuated at KSU Tandangsari in the last five years. The problems in the dairy cattle business at KSU Tanjungsari are currently related to production factors as inputs in the development of a dairy cattle business including livestock seeds, feed availability, land as living space for livestock, livestock production facilities (procurement of equipment and maintenance of livestock production), labor (breeders), as well as the cost of production.The goal of preparing the RIP is to formulate alternative strategies for developing a dairy cattle business. By identifying strengths and weaknesses, as well as opportunities and threats based on internal and external factors that affect the dairy cattle business at KSU Tandangsari.The strategy for developing a dairy cattle business is the S-O (1) strategy. Development of cattle population to increase production, (2). Building a place (factory) for processing dairy products, W-O strategy (1). Build a cow nursery, (2). Establishing cooperation with third parties in producing processed HPT, strategy S-T (1). Increasing the quality and quantity of beef cattle, (2). Moving the location of the fresh milk business activity center (MCU), W-T strategy (1). The application of appropriate technology is increased by breeders, (2). Establish cooperation with financial institutions in capital facilities.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139241274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Investigating the Effect of Future Orientation on Saving Intention of Generation Z’s University Students in Vietnam’s Northern Region 未来导向对越南北部地区 Z 世代大学生储蓄意向的影响调查
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.534
Hoai Linh Do, Thi Mai Phuong Vu, Van Giang Nguyen, Ngoc Minh Vu, Duc Trung Nguyen, Thanh Vinh Tran
{"title":"Investigating the Effect of Future Orientation on Saving Intention of Generation Z’s University Students in Vietnam’s Northern Region","authors":"Hoai Linh Do, Thi Mai Phuong Vu, Van Giang Nguyen, Ngoc Minh Vu, Duc Trung Nguyen, Thanh Vinh Tran","doi":"10.46336/ijbesd.v4i4.534","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.534","url":null,"abstract":"Young people are often thought to have a lifestyle focusing on enjoyment, which is why issues related to saving among the youth, especially saving money, receive significant attention from society. This issue has been analyzed in some previous studies; however, there is a new factor that has not been explored in the context of Vietnam, which is future orientation. The purpose of this study is to find out the relationship between future orientation, attitude towards saving and saving intention of generation Z university students in Northern Vietnam. The research method used was the combination of qualitative and quantitative methods. The primary data was collected from 531 respondents who are currently studying at universities in Northern Vietnam and the data was analyzed by using SPSS and AMOS software. The structural equation modeling (SEM) method was used, and the results indicate that both future orientation and attitude towards saving have a positive impact on savings intention. Furthermore, the mediating role of attitude in the relationship between future orientation and saving intention was confirmed. Therefore, the results should be applied by governmental agencies, financial organizations and individuals, especially young people, to encourage saving intention, and furthermore, saving behavior.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"66 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139239016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Unique Strategy in Digital Cooperatives to Increase Benefit for Members 数字合作社增加成员利益的独特战略
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.430
Sir Kalifatullah Ermaya, Husnah Nur Laela Ermaya, Shofwan Azhar, Iwan Mulyana
{"title":"The Unique Strategy in Digital Cooperatives to Increase Benefit for Members","authors":"Sir Kalifatullah Ermaya, Husnah Nur Laela Ermaya, Shofwan Azhar, Iwan Mulyana","doi":"10.46336/ijbesd.v4i4.430","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.430","url":null,"abstract":"The focus of this research is to analyze the uniqueness of the strategy in the cooperative business to increase profits for its members. This research is qualitative and descriptive. This research was conducted on 10 healthy cooperatives that have used digital applications in their daily operations registered in department of cooperatives and SMEs. The purpose of cooperatives is to prosper members and provide benefits either directly or indirectly. Some of the cooperative business uniqueness, namely: open and voluntary membership, democratic management system and the distribution of residual income is carried out fairly according to the business services of each member.From the results of study, the obstacles that occured in the implementation of digital cooperatives were: low capital provided by members, the lack of technology understanding in human resources, weak soft and hard skills, the existence of strong competition with other businesses, low interest in young people towards cooperative business, the low quality of the cooperative business planning.Revitalization is urgently needed so that cooperatives do not get worse. The authors suggested that cooperatives needed to develop the right strategy in order to survive in the storm of economic competition. The governmenthad to provide financial assistance for human resource development and provide training for cooperative employees. In addition, it is necessary to revamp the digital business comprehension for young people as new generation so that they can focus more on developing cooperative businesses for giving nation economic contribution.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"29 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139239852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALYSIS THAT INFLUENCE BUSINESS PRODUCT DEVELOPMENT THROUGH PERFORMANCE FACTORS IN SMEs. 影响中小型企业产品开发的绩效因素分析。
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.527
S. Suparjo
{"title":"ANALYSIS THAT INFLUENCE BUSINESS PRODUCT DEVELOPMENT THROUGH PERFORMANCE FACTORS IN SMEs.","authors":"S. Suparjo","doi":"10.46336/ijbesd.v4i4.527","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.527","url":null,"abstract":"This research aims to determine how the competence of the human resources of small and medium entrepreneurs in Surabaya, Sidaorjo, and how their competencies affect their business performance partially or simultaneously. The research method used is descriptive exploratory. And competency variables are translated into four indicators: Knowledge, Skills, Ability, and Leadership. To answer research problems and test hypotheses, researchers used statistical analysis with SPSS software, especially correlation analysis, regression, F test, and t-test. Purposive sampling was utilized to choose the sample of respondents for this study, who were MSME respondents for leather items from Small and Medium Enterprises in Surabaya, Sidoarjo. The test results demonstrate that by enhancing the performance of MSME employees through leadership elements and their abilities, product creation may be made better.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"129 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139240766","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Correlation between Commitment and Organizational Performance 承诺与组织绩效之间的相关性
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.466
Muhammad Dafiq, Asri Solihat
{"title":"Correlation between Commitment and Organizational Performance","authors":"Muhammad Dafiq, Asri Solihat","doi":"10.46336/ijbesd.v4i4.466","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.466","url":null,"abstract":"Organizations are basically social units that are intentionally formed and may be reformed by taking into account the effectiveness and efficiency of achieving a particular goal. In addition, the role of the workforce of a company is essential because it is the main driver in running a smooth business and the company's performance; hence, it is considered as one of the assets of the company that must be maintained by fulfilling its needs and desires. However, the recent phenomenon indicates that the organizational performance of the company is still low, and there are numerous employees that are lack of competitiveness and productivity in carrying out their duties. Due to this reason, the researchers are interested in analyzing the correlation between commitment and organizational performance. The researchers utilized a causal research design to empirically test the correlation between commitment and organizational performance. One of the factors that is perceived to affect the employee performance is the organizational capabilities. The primary data of the study were collected by administering the questionnaire to the employees who work in manufacturing and service companies. The questionnaire was spread through e-mail to 100 respondents, and of the 100 respondents, 34 returned the answers. The data were then analyzed by using SPSS 25 through which the t-value test of the simple linear regression was determined. The results indicated that the commitment has a positive and significant correlation with the organizational performance. Every time there is a strengthening of commitment, there will be an increase in the organizational performance. This study shares similar findings with the previous studies. The implications of this research can be applied managerially by manufacturing and service companies. This finding is what distinguishes the present study from the previous research in which the latter is only applied for the service sector.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"60 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139240318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Board Nationality and Educational Diversity and Organizational Performance: A Systematic Review of Literature 董事会国籍和教育多样性与组织绩效:文献系统回顾
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.522
J. Odero, R. Egessa
{"title":"Board Nationality and Educational Diversity and Organizational Performance: A Systematic Review of Literature","authors":"J. Odero, R. Egessa","doi":"10.46336/ijbesd.v4i4.522","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.522","url":null,"abstract":"Board diversity is an important aspect of corporate governance. This paper reviewed research on board nationality and educational diversity and organizational performance in both developed and developing contexts. Further, the paper identified research gaps that may have restricted generalization of the results. The study adopted a qualitative research approach where data was obtained from peer reviewed articles published during the 2010-2022 period. Based on the review most studies revealed that Board nationality and educational diversity influenced firm performance. This study highlights the importance of nationality and educational board diversity. It also offers insights to policy makers so that they can develop, implement and even improve on policies and regulations on board nationality and educational diversity as a way of strengthening board effectiveness thus resulting to organizational performance. The recommendation for firms is to consider nationality and educational diversity when appointing board members.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"52 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139239793","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Applying Innovation Strategy and Its Effect on Competitive Advantage of Creative Industry: Spicy Culinary Subsector in Indonesia 创新战略的应用及其对创意产业竞争优势的影响:印度尼西亚的辣味烹饪分行业
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.468
Nizar Alam Hamdani, Rima Tita Vita Rawita
{"title":"Applying Innovation Strategy and Its Effect on Competitive Advantage of Creative Industry: Spicy Culinary Subsector in Indonesia","authors":"Nizar Alam Hamdani, Rima Tita Vita Rawita","doi":"10.46336/ijbesd.v4i4.468","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.468","url":null,"abstract":"The main issue of this study is the intense competition among business competitors both new business competitors and old business competitors which have controlled the Indonesian market. Besides, there has been an increasing number of SMEs that engage in culinary sector. However, many culinary sectors have still lack of quality. This study discusses the implementation of innovative strategies that affect the competitive advantage of creative industries in sub-sector of spicy culinary foods in Indonesia. Creative industry is an industry in which its main elements consist of creativity, expertise, and talents. These elements have greater potential in increasing the success by offering intellectual creation. The researchers used quantitative method. The samples of this study were 30 respondents as the business actors of SMES in spicy culinary food sub-sector in Indonesia. The technique of analyzing the data used was simple linear regression processing with SPSS version 25. Based on the result of the study, innovative strategies had positive and significant influence toward the competitive advantages. The results of this study support the previous studies that confirm if the business actors should have competitive advantage and have ability in creative and innovating thinking ability. This study proposes that SMES innovation strategy will greatly improve the performance and competitiveness of business. The further study is expected to observe other variables which are not studied in this study because it has been found 65% influence. However, this study has other practical benefits for the actors of SMEs in culinary sub-sector to improve the innovative strategies.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"66 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139240260","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Social Investment Programme and Livelihood of the Vulnerable: A Focus on Nigeria Post COVID-19 Pandemic 社会投资计划与弱势群体的生计:聚焦 COVID-19 大流行后的尼日利亚
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.474
Onyekachi Chibueze Onuoha, Nnamdi Ikemefuna Okafor
{"title":"Social Investment Programme and Livelihood of the Vulnerable: A Focus on Nigeria Post COVID-19 Pandemic","authors":"Onyekachi Chibueze Onuoha, Nnamdi Ikemefuna Okafor","doi":"10.46336/ijbesd.v4i4.474","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.474","url":null,"abstract":"Introduction: In an effort curb the effect and the spread of the COVID-19 pandemic, several countries’ governments took firm decisions and actions to ensure that the pandemic was contained before vaccines were developed including the closure of sea, land, and airport borders, banning all gatherings, closure of schools, and all forms of gathering, social distancing as well as locking down their economies to restrict vehicular and human movement. Nigeria was one of the most affected African countries, the Government therefore adopted strategies to minimize the effect of the lockdown on the citizens which included the distribution of relief materials and the re-engineering of its social investment programme that was earlier established in 2016, targeting the vulnerable people including the youths, children, and women. However, lack of transparency, and accountability of the funds by the assigned government personnel have been highly reported. Therefore, this research aimed at carrying out an in-depth investigation and evaluation of the social investment programmes on the livelihood of the vulnerable in Nigeria.Methodology: The descriptive survey method was adopted as the research design for the study. The primary data from strategic community leaders who are privy to information on all financial and material support provided to any member of their communities were generated. Seventy-nine (79) communities were studied across all six geopolitical zones in the country using a structured questionnaire. The data generated were analysed using simple percentages, mean, and standard deviation.Results: The results for N-power programme, conditional cash transfer (CCT) programme, government enterprise and empowerment programme (GEEP), the home-grown-school feeding programme (HGFP) were established. The obtained results in general demonstrated a low and a moderate impact or effect of the government social programmes on the livelihood of the targeted Nigerians (vulnerable). This was evident enough across all the results discussed below with a low mean value which is a clear indication of the misappropriation, little or no transparency, dishonesty and corruption involved by the assigned government agencies or officials to carry out these tasks.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"11 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139242179","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Strategy For Strengthening MSMEs Capabilities : Implementation Of Digital Marketing As A Means Of Promotion And Commercialization Of Business Products In The Kencana Village Of Bogor City 加强中小微企业能力的战略 :在茂物市肯卡纳村实施数字营销作为商业产品推广和商业化的一种手段
International Journal of Business, Economics, and Social Development Pub Date : 2023-11-24 DOI: 10.46336/ijbesd.v4i4.537
Meliani Nurhasanah, Sarah Ameliasari, Ade Irpan Iskandar, Fredi Andria
{"title":"Strategy For Strengthening MSMEs Capabilities : Implementation Of Digital Marketing As A Means Of Promotion And Commercialization Of Business Products In The Kencana Village Of Bogor City","authors":"Meliani Nurhasanah, Sarah Ameliasari, Ade Irpan Iskandar, Fredi Andria","doi":"10.46336/ijbesd.v4i4.537","DOIUrl":"https://doi.org/10.46336/ijbesd.v4i4.537","url":null,"abstract":"Kencana Village has a lot of potential from the products produced by its people. Micro, Small and Medium Enterprises (MSMEs) in this area still market their products conventionally and have not marketed them through digital marketing. Even though digital marketing can really help MSMEs in the progress of their business. The large number of users of social media, e-commerce, Google and websites can be used as an opportunity for entrepreneurs to market the products they want. Activity objectives: increase the understanding and ability of the Kencana Village community regarding digitalization of MSMEs products, provide training regarding the use of digital media as a means of product promotion and commercialization, create an MSMEs website portal, and provide solutions related to problems experienced by local business actors in conducting sales and business promotions through digital media. The methods used are training and mentoring, media content creation practices, then data processing methods are also used through cobweb analysis and the Customer Satisfaction Index (CSI). The results of the spider analysis show that each competency parameter produces an average value of 4.76, indicating that all of them fall into the strongly agree category, as well as having a significant impact in increasing the knowledge and understanding of the participants. Meanwhile, research results regarding the level of satisfaction using the CSI method were found to be 89%, which shows that the public is satisfied with the training services provided. Results achieved: a) Increased understanding regarding digital marketing concepts and media that can be used to market MSME products, b) Increased skills related to creating product promotional content for social media and e-commerce, c) Creation of an MSME website which will be managed by the local MSME actors as a means of product promotion and commercialization, d) Motivation to implement digital marketing in Kencana Village, Bogor City.","PeriodicalId":441425,"journal":{"name":"International Journal of Business, Economics, and Social Development","volume":"119 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139239140","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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