STUDIA NEOPHILOLOGICA最新文献

{"title":"Community and Georgic transformation in Goldsmith’s The Deserted Village and Crabbe’s The Village","authors":"Sandro Jung","doi":"10.1080/00393274.2024.2327052","DOIUrl":"https://doi.org/10.1080/00393274.2024.2327052","url":null,"abstract":"This article examines the idea of “community” in Goldsmith’s The Deserted Village (1770), comparing the poet’s genre and modal practice to George Crabbe’s 1783 poem, The Village. It will study how ...","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"148 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140561858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"On the etymology of strawberry","authors":"Staffan Fridell, Ingvar Svanberg","doi":"10.1080/00393274.2024.2329185","DOIUrl":"https://doi.org/10.1080/00393274.2024.2329185","url":null,"abstract":"The word strawberry (Old English streawberige) is peculiar to English among the Germanic languages. There is no consensus on the etymology of the word. Several theories have been suggested: 1) the ...","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"16 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140323818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Les Enfances Guillaume:","authors":"Alain Corbellari","doi":"10.1080/00393274.2023.2299459","DOIUrl":"https://doi.org/10.1080/00393274.2023.2299459","url":null,"abstract":"Published in Studia Neophilologica (Ahead of Print, 2024)","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"99 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139754362","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"‘God send vs þe dew of heuene’ in Oxford, Bodleian Library, MS Digby 172: A new edition of a Middle English-Latin lyric, with commentary","authors":"Rachel A. Burns","doi":"10.1080/00393274.2021.1903336","DOIUrl":"https://doi.org/10.1080/00393274.2021.1903336","url":null,"abstract":"This article presents a new and extended edition of ‘God send vs þe dew of heuene’, with a full translation and commentary. This Middle English-Latin bilingual lyric of the fourteenth century is wr...","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"6 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139754726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Aspects of philology: Introductory remarks","authors":"Sebastian Cöllen, Bo Andersson","doi":"10.1080/00393274.2023.2244303","DOIUrl":"https://doi.org/10.1080/00393274.2023.2244303","url":null,"abstract":"Published in Studia Neophilologica (Vol. 95, No. 2, 2023)","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"176 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139763377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Choice Principle and the matrix verb fear in recent New Zealand English","authors":"Paul Rickman, Juhani Rudanko","doi":"10.1080/00393274.2023.2292025","DOIUrl":"https://doi.org/10.1080/00393274.2023.2292025","url":null,"abstract":"The present study investigates aspects of the non-finite complementation of the subject control verb fear using recent data from the New Zealand section of the NOW corpus. The matrix verb fear sele...","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"19 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139754783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The ordering sources in the interpretation of English modals exemplified with English must","authors":"Leszek Szymański","doi":"10.1080/00393274.2023.2299453","DOIUrl":"https://doi.org/10.1080/00393274.2023.2299453","url":null,"abstract":"An unquestionable characteristic of English modals is ambiguity. The particular modal flavors they receive are highly dependent on contexts, both linguistic (co-text) and non-linguistic (Hacquard 2...","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"2 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139679459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"In search of methodological standards for corpus-based cognitive semantics: The case of Behavioral Profiles","authors":"Daria Bębeniec","doi":"10.1080/00393274.2023.2299456","DOIUrl":"https://doi.org/10.1080/00393274.2023.2299456","url":null,"abstract":"As a result of the quantitative turn, corpus data have become a staple of cognitive semantic research, and the strong emphasis on issues of methodology has led to a proliferation of analytical appr...","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"18 1","pages":""},"PeriodicalIF":0.4,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139679461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Norm, Fehler und Innovation im Kontext von Deutsch als Minderheitensprache: Überlegungen am Beispiel der auslandsdeutschen Presse","authors":"Daniela Pelka","doi":"10.1080/00393274.2023.2269990","DOIUrl":"https://doi.org/10.1080/00393274.2023.2269990","url":null,"abstract":"In den Sprachprodukten und kommunikativen Praktiken der bilingualen Angehörigen diverser deutscher Minderheiten begegnet man nicht selten Erscheinungen, die Abweichungen von der einsprachigen Norm ...","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"35 17","pages":""},"PeriodicalIF":0.4,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138519845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kreativität in Werbetexten: Zur Originalität von Markenslogans in der Kampagne zur Corona-Schutzimpfung","authors":"Agnieszka Mac","doi":"10.1080/00393274.2023.2261492","DOIUrl":"https://doi.org/10.1080/00393274.2023.2261492","url":null,"abstract":"ABSTRACTAdvertising texts are the result of intentionally arranged communication that aims to draw the attention of potential customers to a product. In advertising language, every word is precisely chosen with a specific communicative intention. There are no limits to stylistic-linguistic creativity or to originality. The phrases and passages I examine can be considered as samples of creative advertising text composition. These are slogans related to the Corona vaccination campaign launched on 7 December 2021 by the Berlin advertising agency Antoni, in which over 1,000 brands and companies from German-speaking countries participated. In the large-scale campaign, the companies were modelling their common or new brand slogans on the call for vaccination. I analyse the forms of the claims, which are characterised by unique originality not least because of the exclusivity of the campaign itself; they thus possess special features. The creative modus procedendi of the slogan design on three linguistic levels – the phonological, lexical and syntactic – are the focus of my interest. The innovative potential of the selected advertising claims is to be regarded as a fundamental catalyst for an increased reception stimulus as well as an increased consumer attention.RESÜMEEWerbetexte sind das Ergebnis von Gestaltungsprozessen, die sich zum Ziel setzen, die potenzielle Kundschaft auf ein Produkt aufmerksam zu machen. In der Werbesprache ist jedes Wort genau gewählt und hat eine konkrete Kommunikationsabsicht. Der stilistisch-sprachlichen Kreativität und Originalität sind kaum Grenzen gesetzt.Im vorliegenden Beitrag wird von der Annahme ausgegangen, dass in der Werbung, die aus appellativen Gründen ständig nach Originalität und somit Auffälligkeit strebt, das Prinzip der Kreativität elementar ist. Sie kommt sowohl auf der Bild- als auch Ton- sowie Sprachebene zum Ausdruck. Als Beispiel für schöpferische Kreationen können in Werbetexten Slogans gelten, die ich untersuche. Konkret handelt es sich um Werbeclaims, die im Zusammenhang mit der am 7. Dezember 2021 von der Berliner Werbeagentur Antoni gestarteten Kampagne zur Corona-Schutzimpfung stehen, an der sich über 1000 Marken und Unternehmen aus deutschsprachigen Ländern beteiligten. In der groß angelegten Aktion modellierten die Firmen ihre gängigen oder neuen Markenslogans kreativ und originell entsprechend Impfaufruf. Mein Beitrag hat zum Ziel, die außergewöhnlichen Slogans, die sich durch Originalität, Idiosynkrasie und Kampagnen-Exklusivität auszeichnen, zu analysieren. Im Mittelpunkt meines Interesses stehen kreative Verfahren der Slogangestaltung auf drei sprachlichen Ebenen – und zwar der phonologischen, lexikalischen und syntaktischen. Das innovative sprachgestalterische Potenzial der untersuchten Werbeclaims wirkt als fundamentaler Katalysator für erhöhten Rezeptionsanreiz und gesteigerte Aufmerksamkeit beim Adressaten.KEYWORDS: Advertising textsclaimsadvertising languagecreativityoriginalitycorona ","PeriodicalId":43263,"journal":{"name":"STUDIA NEOPHILOLOGICA","volume":"78 24","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135036979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}