eBusiness & eCommerce eJournal最新文献

{"title":"Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market","authors":"Imke Reimers, Claire Xie","doi":"10.2139/ssrn.2730922","DOIUrl":"https://doi.org/10.2139/ssrn.2730922","url":null,"abstract":"Coupons have been a mainstay of marketing for decades all over the world, but their short- and long-run effects on sales are still not understood fully. We develop a model of consumer demand to empirically study whether firms can indeed use coupons as a means to price discriminate by attracting new consumers without losing (cannibalizing) revenue from existing ones, and whether these new consumers return to the firm after the price promotion. In addition, we ask what types of businesses are most likely to benefit from such promotions. Following alcohol revenue for restaurants using e-coupons, we find that offering a coupon increases demand during the promotion, and to a lesser degree after the promotion, suggesting that coupons can be used to price discriminate, while an advertising effect is less obvious. While coupons increase profits on average, the effect on each firm’s profits depends on the firm’s characteristics. Data and the online appendix are available at https://doi.org/10.1287/mnsc.2017.2934. ...","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"2016 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127435831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment","authors":"Tianshu Sun, Lanfei Shi, S. Viswanathan, E. Zheleva","doi":"10.2139/ssrn.2984506","DOIUrl":"https://doi.org/10.2139/ssrn.2984506","url":null,"abstract":"The adoption and usage of mobile devices have fundamentally altered users’ experience in a multichannel world. With the rise of mobile channels, firms have designed thousands of campaigns and spent...","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115090488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Growth of e-Commerce in India: An Analytical Review of Literature","authors":"M. Khosla, H. Kumar","doi":"10.9790/487X-1906019195","DOIUrl":"https://doi.org/10.9790/487X-1906019195","url":null,"abstract":"E-commerce is one of the fastest growing segments in the Indian Economy. Though marked by high growth rate, the Indian e-commerce industry has been behind its counterparts in many developed and emerging economies, primarily due to a relatively low internet user base. In a study conducted by global management consultancy firm AT Kearney in 2015, there were only 39 million online buyers in India; a tiny fraction of the 1.2 billion who live in the country. However, increased technological proliferation combined with internet and mobile penetration, presents a favorable ecosystem for the development of e-commerce in India. The country is currently at the cusp of a digital revolution. Launch of 4G services and decline in the tariffs of data plans and prices of data cards/USB dongles have reduced the cost of ownership of an effective internet connection. Availability of low cost smart phones and the extension of internet and broadband to the remotest corners will boost the augmentation of the internet user base, effectively bridging the gap between potential online buyers and actual buyers. The demographic dividend of the country also seems to encourage and favor the growth of E-commerce. The survival of the e-commerce firms in a highly dynamic environment becomes a challenging task when coupled with the cutthroat competition prevailing in the sector. The onus then lies on the firms to constantly adapt and innovate while providing an information rich and seamless experience to ensure customer loyalty. This study attempts to explore the evolution of e-commerce in India and identifies various challenges to as well the factors responsible for the future growth and development of e commerce.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133304845","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Forecasting Inflation with Online Prices","authors":"Diego Aparicio, M. I. Bertolotto","doi":"10.2139/ssrn.2740600","DOIUrl":"https://doi.org/10.2139/ssrn.2740600","url":null,"abstract":"Online prices are becoming an increasingly popular micro data source in the economic literature. In this paper we introduce goods’ prices collected online through web scraping retailer’s websites as a new input to forecast the CPI inflation. We perform monthly and quarterly out-of-sample inflation forecasts in multiple countries, including the US and the UK, and find that models using online prices outperform models with offline data, from traditional benchmarks to pooled forecasts. The online anticipation presents an attractive feature to both policymakers and practitioners, in particular given the non-negligible delay in the official CPI release. Finally, we discuss reasons why the anticipation in online prices can take place.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127902082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Philanthropic Campaigns and Customer Behavior: Field Experiments on an Online Taxi Booking Platform","authors":"Jasjit Singh, N. Teng, Serguei Netessine","doi":"10.2139/ssrn.2752883","DOIUrl":"https://doi.org/10.2139/ssrn.2752883","url":null,"abstract":"Companies commonly use philanthropic campaigns to attract and retain customers. Such campaigns often take the form of charity-linked promotions, where a company donates money to a cause when a customer makes a purchase. However, customer-related effects of such promotions remain under-studied, an issue this study investigates using field experiments in an online taxi booking company.Customers were randomly assigned to receive either a charity-linked or discount-based promotion. Take-up rates for charity-linked promotions were smaller than for discount-based promotions, and also less sensitive to the monetary amount. This is consistent with customer decisions being driven by a “warm glow” of giving and not just their extent of social impact.Although promotion take-up did represent new bookings rather than substitution of non-promotional bookings, there is little evidence of an increase in subsequent purchase frequency.This result raises questions regarding the common practice of online platforms devoting significant investor funds for short-term promotions.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115226635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Scope of E-commerce in India.","authors":"Binny Mathew","doi":"10.2139/ssrn.3257567","DOIUrl":"https://doi.org/10.2139/ssrn.3257567","url":null,"abstract":"Ecommerce is defined as Electronic Commerce. It refers to wide range of online business transaction, activities for products and services in which the parties interact electronically. E-Commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform and redefine relationships for value creation between or among organizations and between organizations and individuals. E-Commerce or E-business involves carrying on a business with the help of the internet and by using the information technology like Electronic Data Interchange (EDI).","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128988172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The European Union and E-Commerce","authors":"A. Lodder, A. Murray","doi":"10.4337/9781785369346.00009","DOIUrl":"https://doi.org/10.4337/9781785369346.00009","url":null,"abstract":"The European Union has a long history of investment in, encouragement for, and development of, electronic commerce and for more than 20 years has established a strong, and mostly coherent, regulatory framework for the e-commerce sector. We can date the EU’s interest in e-commerce to at least the November 1996 Communication from the Commission Putting Services to Work. However that early interest from the Commission took a while to infiltrate further into EU institutions. In April 1997 the European Commission took forward the Putting Services to Work Communication and issued their now well-known initiative “A European Initiative on Electronic Commerce”. For the first time the Commission stated its intent to: “encourage the vigorous growth”, recognized the “fundamental importance of electronic commerce in Europe”, and envisioned for the European Union to become “the heartland of electronic commerce”. These undeniably high expectations have not all been realized. \u0000Against the backdrop of this fluid and dynamic economic, social and regulatory framework lawyers, both in practice and in academia, are often asked to explain the regulatory framework. In such a complex and fast moving arena asking any one lawyer to remain informed of the entire legal-regulatory framework seems unreasonable. For this reason we asked a series of contributors to each contribute a chapter within their area of expertise to provide an invaluable single resource for lawyers, academics, students and businesses both already within and entering the European e-commerce marketplace. Following on from this introductory chapter, the most important EU initiatives relevant to e-commerce are discussed. \u0000As with all Internet law related topics global regulations are ideal, but difficult to realize. This may change over time as more digital natives take positions in lawmaking and regulatory enforcement bodies. This though is still some way off and therefore for the moment we keep our focus on the European Union, but maybe one day the classic approach to state sovereignty and jurisdiction in relation to e-commerce will be replaced by a globally oriented approach.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131622502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Demonetization in India 2016 -- Mother Tongue Friendly E-Delivery Banking Channels for Cashless Growth","authors":"D. K. Gupta","doi":"10.2139/ssrn.2894129","DOIUrl":"https://doi.org/10.2139/ssrn.2894129","url":null,"abstract":"India has a majority percentage of population in rural areas and still in large areas, literary percentage is low in spite of adult education program launched by the government. More and more banks need to address the issues of this less literate segment of society for fast grasping of the alternate delivery channels and use the alternate delivery banking channels with a better perception of security in use of these channels. Demonetization in India 2016 has created enough background to adopt more and more alternate delivery channels. However, the alternate delivery services by the banks in Hindi or mother tongue friendly mode are a welcome step and is likely to give a major thrust in rural India and will ultimately help combating the problems created by demonetization.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115361243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"On Information Distortions in Online Ratings","authors":"Omar Besbes, M. Scarsini","doi":"10.2139/ssrn.2266053","DOIUrl":"https://doi.org/10.2139/ssrn.2266053","url":null,"abstract":"Consumer reviews and ratings of products and services have become ubiquitous on the Internet. This paper analyzes, given the sequential nature of reviews and the limited feedback of such past reviews, the information content they communicate to future customers. We consider a model with heterogeneous customers who buy a product of unknown quality and we focus on two different informational settings. In the first setting, customers observe the whole history of past reviews. In the second one they only observe the sample mean of past reviews. We examine under which conditions, in each setting, customers can recover the true quality of the product based on the feedback they observe. In the case of total monitoring, if consumers adopt a fully rational Bayesian updating paradigm, then they asymptotically learn the unknown quality. With access to only the sample mean of past reviews, inference becomes intricate for customers and it is not clear if, when, and how social learning can take place. We first analyze ...","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"38 18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114074239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Jihad Online: How Do Terrorists Use the Internet?","authors":"R. Cohen-Almagor","doi":"10.1007/978-3-319-46068-0_8","DOIUrl":"https://doi.org/10.1007/978-3-319-46068-0_8","url":null,"abstract":"","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"374 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133245190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}