eBusiness & eCommerce eJournal最新文献

{"title":"Managing Relationships with a Platform: An Empirical Study of Publishers’ e-Book Offerings on Amazon Kindle","authors":"Richard D. Wang, Cameron D. Miller","doi":"10.2139/ssrn.3120686","DOIUrl":"https://doi.org/10.2139/ssrn.3120686","url":null,"abstract":"Tension between value creation and value appropriation can arise when firms enter relationships with a platform. While creating value collectively, these relationships strengthen the network effects which increase the platform’s ability to appropriate value. This shift in bargaining position could restrain cooperation between the firms and the platform, thereby diminishing joint value creation. We analyze e-book data to study product offerings as a strategic mechanism that publishers use when managing relationships with Amazon Kindle. We find that publishers make product offering choices that increase value creation while alleviate appropriation risks. Compared to small publishers, large publishers make product decisions that are more protective of their own interests and less conducive to Kindle’s success. We discuss our findings in relation to theory and future research.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121910432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Omnichannel Retailing as a Balancing Act between In-Store and Home Fulfillment","authors":"E. Rabinovich, R. Sousa, Sungho Park, Sina Golara","doi":"10.2139/ssrn.3113878","DOIUrl":"https://doi.org/10.2139/ssrn.3113878","url":null,"abstract":"Problem Definition: Omnichannel retailers can fulfill online orders by allowing consumers to have their orders delivered from the retailers’ stores to the consumers’ homes (home fulfillment) or collect the orders at the stores (in-store fulfillment). Because the latter option does not involve costly last-mile deliveries to consumers’ homes, retailers have sought to make it more attractive by waiving the associated in-store fulfillment fees indiscriminately to consumers. We analyze the economic value of this strategy and compare it with that of a strategy we develop based on the use of targeted incentives to induce individual consumers to switch to in-store fulfillment after initially choosing home fulfillment for their orders. \u0000Academic/Practical Relevance: We contribute an analysis of the economic value of price incentives involving home and in-store fulfillment options in omnichannel retailing. In so doing, we isolate determinants of consumer preferences between these options and show how retailers can use such preferences to develop pricing strategies to improve the economic value of their fulfillment services. \u0000Methodology: We use field data to evaluate the pricing strategies based on econometric models as well as machine-learning and routing algorithms. \u0000Results: While the removal of in-store fulfillment fees increases revenues from additional demand, these gains are much lower than the losses caused by (1) the revenue lost from the fees no longer collected and (2) the additional operating costs at the stores necessary to fulfill a higher volume of orders. Conversely, the costs from using targeted incentives are lower (almost 3 times) than the savings in last-mile delivery costs. \u0000Managerial Implications: To promote in-store fulfillment as an alternative to home fulfillment, retailers must go beyond incentive strategies that reward consumers indiscriminately, regardless of the value they attach to these fulfillment services. We show how retailers can develop dynamic pricing solutions to generate value in these services.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129741747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"An Intercultural Study on the Security Factors of Global Internet Shopping","authors":"Tae-Hwan Kim, Eunjae Lee","doi":"10.16980/JITC.13.6.201712.91","DOIUrl":"https://doi.org/10.16980/JITC.13.6.201712.91","url":null,"abstract":"The development of Global Internet shopping has opened up exciting opportunities for finding new and efficient way of doing businesses. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a successful development of an Global Internet shopping environment. Many constraints, such as the security constraint, exist. Especially, the fears on the information theft and other security concerns keep this mode of Global Internet shopping from developing as rapidly as it could. Based on the literature study, several variables are selected to investigate any cultural differences between the U.S. and S. Korea and a conceptual framework of the study is suggested to investigate the security concerns of the Internet shoppers. For a better understanding of security aspects in Global Internet shopping, the survey among more than a hundred shoppers for both in the United States and Korea are performed. An one-way ANOVA for each non-metric variable and two metric dependent variables was performed. As expected, The results of ANOVAs indicated that on-line shoppers with different cultural background were significantly different in their perception on a variables identified-Copyrights and other proprietary information. Compared to the U.S. shoppers, Korean on-line shoppers were more likely to agree with the idea that the Internet service with copyrights is more favorable for their shopping satisfaction concern. Variables such as credit card information and data, privacy, and message security did not make any difference in the concerns of on-line shoppers.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115934290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Did Internet Kill the Retail Trade Star? Using Google Trends to Estimate the Impact of E-Commerce on Retail Employment","authors":"D. Vitt","doi":"10.2139/ssrn.3074132","DOIUrl":"https://doi.org/10.2139/ssrn.3074132","url":null,"abstract":"Within-state variation in the search frequency for “amazon” at Google is used to measure the industry specific impact of e-commerce on retail employment. To instrument for exogenous variation in e-commerce exposure, I rely on random variation in consumer’s use of the Internet for tasks like “porn” and “cat videos” as measured by Google Trends. My estimates suggest there are differential impacts of e-commerce across industries. E-commerce behaves as a technology that augments demand for labor in at least 11 of the 27 retail industry groups, while labor demand decreases in at least 9 of the retail industry groups.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127392576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Trend Setting Integrated Digital Marketing Strategies for Business Promotions","authors":"J. Senthilkumar, S. Aravinth, J. Gokulraj, P. Iyyanar","doi":"10.2139/ssrn.3133515","DOIUrl":"https://doi.org/10.2139/ssrn.3133515","url":null,"abstract":"Digital Marketing is an online promotion methodology for all the types of businesses. The traditional way of marketing is connected with digital strategies to reach the potential customers in Digital Marketing. DM starts with Website creation, development & design for the specific products, services and offerings. The well designed website is a Gate Way for all the visitors from worldwide. One of the Most important and Primary phase is Search Engine Optimization Techniques (SEO). This SEO holds the first position in digital marketing plan of actions. SEO is the process of the driving users or visitors from various external resources to website. SEO is getting more attraction in recent days even though, it is considered one of the time consuming process. The second phase is Social Media Marketing (SMM). In recent days, most of the people are going online which creates the business advertising success. For example, Social Media’s like Facebook, Twitter, YouTube, and LinkedIn are promoting the brands as viral contents. With the help of social media, the products are reviewed and evaluated. The origin of SMM is Content Marketing (CM). This CM is the process of writing or designing, creating the eye catching descriptions and materials of any products. Contents are the gasoline and Social Media are the Fire. To achieve the good results in Search Engine Results Page’s (SERP’S), the Search Engine Marketing (SEM) techniques are encouraged. SEM contains the paid advertisement of the products. In contrast to, SEO techniques the SEM techniques are used by many publishers. The additional stages are including Video Marketing (VM). There many VM websites and service providers are available to create the videos of the brands and products. In this paper, the examples and the best practising strategies of DM are discussed.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125663761","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Decentralization as a Tool for Securing Ecommerce and Business Processes","authors":"Ken Alabi","doi":"10.2139/ssrn.3071128","DOIUrl":"https://doi.org/10.2139/ssrn.3071128","url":null,"abstract":"A procedure to potentially fortify vulnerable tasks of eCommerce and Business processes from compromise is presented. The procedure involves decentralizing the vulnerable tasks to diffuse the attack surface available to a process adversary. This draws on some of the observed success of decentralization in blockchain networks that have made on chain compromise of the entire network harder to accomplish as an attacker would need to overwhelm several diverse and independent nodes, compared to the centralized equivalent where the attacker can focus attack on a single node. In the application of the method to processes, several independent random task operators would serve a vulnerable task instead of a single central operator. Mathematical models of the method’s potential for greater security and cost savings are presented, as well as a discussion of likely impact on the process delivery times. The potential enhancement to process security from this process is desirable given the economic impact of process compromise in many human, business, and financial applications.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"38 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-11-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120850296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The Influence of Social Media Behavior of University Students in Lebanon on Their Purchasing Habits: The Mediating Effect of E-Word-of-Mouth","authors":"Annelie Moukaddem Baalbaki, Nadia Jiryes Azzam, A. El-Kassar","doi":"10.33844/MBR.2017.60267","DOIUrl":"https://doi.org/10.33844/MBR.2017.60267","url":null,"abstract":"Consumers are increasingly seeking information through Social Media (SM) platforms to guide their future purchasing decisions. Electronic Word-of-Mouth (eWOM) through the ever popular SM, especially among young consumers, can have great influence on consumers’ perception and buying intention. In this paper, we analyze consumer behavior of university students in Lebanon through studying the effect of their SM habits and impact of eWOM on their purchase habits and intentions. SM considered Facebook, Twitter, Instagram, and Snapchat; eWOM refers to recommendations by friends and experts. A conceptual model is presented and tested empirically taking advantage of data collected from different universities. The model tests the mediating effects of eWOM on the relationship between SM usage of students on their purchase intentions of products discussed on SM platforms by friends and experts. A sample of 200 university students in Lebanon who responded to an online survey is used to examine proposal model. Partial least square structural equation modeling (PLS-SEM) through the Smart PLS3 software is used to analyze survey data. The preliminary results support the hypothesis that the more time students spend on SM, the more likely they will be influenced by e-WOM by friends and experts which in turn might influence their buying intentions.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123022468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"How Much Should We Spend to Protect Privacy?: Data Breaches and the Need for Information We Do Not Have","authors":"R. Sloan, Richard Warner","doi":"10.2139/SSRN.3032143","DOIUrl":"https://doi.org/10.2139/SSRN.3032143","url":null,"abstract":"A cost/benefit approach to privacy confronts two tradeoff issues. One is making appropriate tradeoffs between privacy and many goals served by the collection, distribution, and use of information. The other is making tradeoffs between investments in preventing unauthorized access to information and the variety of other goals that also make money, time, and effort demands. Much has been written about the first tradeoff. We focus on the second. The issue is critical. Data breaches occur at the rate of over three a day, and the aggregate social cost is extremely high. The puzzle is that security experts have long explained how to defend better. So why does society tolerate a significant loss that it has the means to avoid? \u0000Some may object that society does not tolerate breaches. Laws—current and proposed—impose requirements aimed at improving information security. However, as Thomas Smedinghoff notes, most of the laws “simply obligate companies to establish and maintain ‘reasonable’ or ‘appropriate’ security measures, controls, safeguards, or procedures, but give no further direction or guidance.” The approach has so far failed to provide an adequate incentive to improve information security. As one commentator notes, the “bad guys basically go where they want to go and do what they want to do, and they're not being stopped. Maybe for every one organization that's effectively stopping attacks, there are 100 that are being breached.” \u0000We argue that the problem is not so much a lack of legal guidance as it is a lack of information. A standard cost/benefit approach is particularly suitable here. In the information security context, a business should adopt the following risk management goal: choose the most effective defense meeting the condition that the defense cost is not greater than the expected (business and relevant third-party) losses thereby avoided (over some appropriate short- or long-term time period). Businesses fall far short of a good approximation to business risk management goal. Applying this standard requires reasonably accurate information about the probability of a breach and the losses that will occur if it happens. Unfortunately, we are currently very far from having adequate information about either. The World Economic Forum report paints an accurate, if disturbing, picture of the consequences: “businesses are increasingly delaying the adoption of technological innovations due to inadequate understandings of required countermeasures. . . . A vicious circle results: uncertainty regarding proper levels of preparedness leads to forestalled investments in safeguards as interconnection expands exponentially.” \u0000A lack—even a severe lack—of objective information about probability and cost does not imply a complete inability to make better and worse decisions about information security. One can turn to subjective expert judgments and a variety of sophisticated analytic techniques that make use of them. Security outsourcing companies lik","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-09-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126619070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Lazada's Last Mile: Where No E-Commerce Company in Vietnam Had Gone Before","authors":"J. Calbeto, A. Abareshi, N. Sriratanaviriyakul, M. Nkhoma, S. Pittayachawan, I. Ulhaq, Fabian Wandt, Hung Xuan Vo","doi":"10.28945/3755","DOIUrl":"https://doi.org/10.28945/3755","url":null,"abstract":"Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders to online customers in Vietnam in search of the way to perfect their last-mile logistics. Background: For electronic commerce companies aiming to be successful in customer service, what academics and practitioners refer to as 'last-mile logistics' is the one moment of truth, when deliveries have to be planned tactically and exactly, so that orders are delivered to customers at the right time, right place, right quantity, right quality, and ultimately at the right cost. When deciphering this type of supply chain, i.e., one that is e-commerce- driven, last-mile logistics is the one segment of the product flow that directly interacts with the ultimate customer, but many times is the one segment that is the most problematic and less efficient to implement well. Lazada Group, a German e-commerce company, discovered the serious complications of 'last-mile logistics' when they first entered Vietnam in 2013.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125161835","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Digitalization in the Midst of Digital Division in India","authors":"Debidutta Pattnaik","doi":"10.2139/ssrn.3009682","DOIUrl":"https://doi.org/10.2139/ssrn.3009682","url":null,"abstract":"The bequest of electronic commerce is gaining ground, achieving unprecedented growth and widespread popularity all across the globe and in India. Barring aside the initial jittery start that resulted primarily due to the lack of trust; consumers around the world and in India are more experienced and confident today, relying heavily on electronic trade and commerce over the traditional mediums. Even the senior denizens are opening up to digital mediums. Though the percentage of online consumers are comparatively less; in 2013, Asia Pacific emerged as the strongest ecommerce region in the world with sales of around 567.3 billion USD recording a growth of over 45% over 2012, ranking ahead of Europe (482.3 billion USD) and North America (452.4 billion USD). The e-com business in India is recording impressive growth over these years and the growth rate doubled in 2015 vis-a-vis the previous year. Consumer behaviours are changing drastically in the era of digital reformation. Dynamics of the market, marketing opportunities, social behaviour etc. have changed the way business is done in this fast developing nation. Not only commerce, digitalization is also influencing social behaviour and Governance. In fact, there is a growing notion to the vision of digitalizing India with phenomenal progress in the areas of apps and portals development for the dissemination of information and delivery of high-value public services over the internet. India is home to the largest Public Distribution System in the world, and e-pds is a revolution in enhancing transparency and eliminating pilferages in the system. Currently, the state of Andhra Pradesh is leading the race. At this juncture, inadequate infrastructure and digital illiteracy are major impediments in the paths of progressive digitalization as majority of India is yet to taste the first-fruits of digital revolution!","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"129 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125747078","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}