eBusiness & eCommerce eJournal最新文献

{"title":"E-Commerce and Social Media Analytics","authors":"Ajit Singh","doi":"10.2139/ssrn.3396692","DOIUrl":"https://doi.org/10.2139/ssrn.3396692","url":null,"abstract":"Social media analytics plays an important role in e-commerce for retrieving the useful information of a product or service. Sentiment Analysis has become the key function of social media analytics. Opinion Mining is to used to analyze the polarity of sentiment expressed in data .Taking the data flood from online social media, in its many forms, and transforming it into useful knowledge for strategic decision making is the backbone of this paper. The paper proposes a model for doing customer review analytics on social media using big data for improving target advertising and improved business decision making.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121535376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Aceptación de servicios financieros en línea por los consumidores del área metropolitana de Monterrey (Acceptance of Online Financial Services by Consumers of the Metropolitan Area of Monterrey)","authors":"María de Jesús Araiza Vázquez, Erika Yadira Pedraza Sánchez","doi":"10.18601/16577175.N24.02","DOIUrl":"https://doi.org/10.18601/16577175.N24.02","url":null,"abstract":"Este estudio identifica los posibles factores que pueden motivar u obstaculizar la aceptación de servicios financieros en línea. Los resultados apuntalan que el tam2 es un modelo válido para predecir el propósito de los consumidores objeto de estudio para explicar la diferencia entre adoptantes y no adoptantes. Los indicadores como la protección de la privacidad percibida, la seguridad percibida y la capacidad de innovación del consumidor demuestran tener una relación positiva significativa con estos y predecir significativamente quién es más probable que los adopte. Los hallazgos pueden ayudar a las instituciones financieras a expresar las estrategias de comercialización adecuadas, diseñar sistemas en línea efectivos y acelerar la difusión y uso de estos.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126758645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A Compilation of the Research Models Regarding E-Commerce Web Site Success: An Approach in the Managerial Implications Perspective","authors":"Mustafa Emre Civelek","doi":"10.4018/978-1-5225-8015-7.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-8015-7.CH006","url":null,"abstract":"The aim of this chapter was to review the researches which were conducted on success of electronic commerce web sites. In particular, for the electronic commerce companies operating in the field of B2C, the main determinants of success are the attitudes and perceptions of customers regarding the website. In the literature, researchers suggested different models to explain the relationships among dimensions which are determining the success of information system. Some of them also adopted these models into the B2C area. These attempts enlighten the managerial problems encountered by the executives of the B2C enterprises. Consequently, in this study, in the light of compiled models, some suggestions have been made to guide the executives.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130654190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Amazon Pay: Banking on New Thinking Diagnosis White Paper","authors":"B. Bhandary","doi":"10.2139/ssrn.3413354","DOIUrl":"https://doi.org/10.2139/ssrn.3413354","url":null,"abstract":"The digital revolution is transforming the way of doing everything in a seamless invisible mode. Payment being an integral part of the day to day transaction plays an important role and has undoubtedly caught attention of many retail giants like Amazon, FinTechs and Banks which are slowly catching up.<br><br>Access to internet, technology and people has paved way for disruption at a faster pace. The regulations and their impact is evident in the growing success of new players like Amazon, Google and several FinTechs who are bringing banking where and when customers prefers in the way they desire: <br><br>Open Banking – The Competition and Markets Authority (CMA) mandated the open banking standards to the top UK banks. This is about opening the black box of data owned previously by the banks with the providers through open Application Program Interface (API), to access this data backed by the authorization of the customer to manage their finance by making banking more customer centric. <br><br>Payment Service Directive version 2 (PSD2) – Designed by the countries of European Union for the Banking. This is about addressing the impediments to ease of seeing relevant information while making the payment and the desired channels to make the payment. <br><br>General Data Protection Regulation (GDPR) - The comprehensive EU data privacy law is a European Union (EU) regulation This is about giving the consumer to control, monitor, check and if required even delete any information pertaining to handle personal identifiable information, thus emphasizing “consumer first” point of view. <br><br>These regulations and policies have enriched the financial industry in witnessing the onslaught of disruption owing to the involvement of entities like Amazon, Stride and Paytm that render financial services through technologies infused with an omni-channel presence. <br><br>The speed with which the swift disruption is gaining momentum exceptionally because of the growing gap between the merchant and the end customer: <br><br>• Growing demand of the merchants to get closer and enable seamless payment services to the customer <br><br>• Scale the business grow with a visibility at a global level <br><br>• Ingrain technology for quick access in the customers’ routine <br><br>Building value-driven innovation with the blurring distance becomes challenging for payment platform providers, merchants, and financial institutes.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127685794","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Mobile Targeting Using Customer Trajectory Patterns","authors":"A. Ghose, Beibei Li, Siyuan Liu","doi":"10.2139/ssrn.2962044","DOIUrl":"https://doi.org/10.2139/ssrn.2962044","url":null,"abstract":"Rapid improvements in the precision of mobile technologies now make it possible for advertisers to go beyond real-time static location and contextual information on consumers. In this paper we prop...","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124919229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Use of E Commerce Mobile Apps in Changing Customers Perceptions","authors":"Radha Krishna Pamula","doi":"10.2139/ssrn.3351774","DOIUrl":"https://doi.org/10.2139/ssrn.3351774","url":null,"abstract":"Use of mobile is increasing day by day in India. India is among the top five consumer markets in Asia offering stronger consumer market. A large number of Indians are turning to mobile phones as their first daily touch point. As per the BMI report consumer spending growth increased by 6.2% in 2017. The number of mobile phone users reached 975.78 million users in India. India is the second largest mobile app usage in world with 930 million customers. It has been observed that average mobile app usage in India has grown by at least 131 percent. There are various factors responsible for this growth; Information Technology is the one which played an important role in expansion in the consumer market. E commerce is witnessing rapid expansion and more successive growth. More people in developing countries have smartphones today than the PCs because they are more affordable, portable, convenient and necessary to stay in touch virtually 24/7. Unlike PCs, smartphones are always in the hands or pockets of the owners. More smartphones are 3G and 4G enabled making web browsing, communicating, socializing and shopping on the go anytime convenient. Mobile banking and payment systems have boosted M-commerce way a head. The present study will study the use of e commerce apps and its impact on the customer satisfaction. The study also finds the importance of mobile apps in the providing the better services to the customers of India.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121812381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Factors Influencing Consumers' Trust on E-commerce Adoption in Sri Lanka","authors":"I. Aboobucker","doi":"10.2139/ssrn.3344618","DOIUrl":"https://doi.org/10.2139/ssrn.3344618","url":null,"abstract":"The purpose of the research is to find the factors which persuade the consumers’ trust on e-commerce adoption in Sri Lanka. The creation of the Internet has reduced physical borders and made the world a smaller place where people can able to keep in touch with one another at any time from every nook and corner. This research arise the following research questions. How the security and privacy concerns in online transaction relate with e-commerce adoption? How do the trustworthiness and reliability of the web vendors relate to the consumer’s adoption of e-commerce? and How the performance, physical, security, privacy and delivery risk affect consumers to adopt in e-commerce. Questionnaire was used as a research instrument and basically the questionnaire cover two parts; such as 1st part covers questions related to online purchase and adoption of electronic commerce. The 2nd part covers factors affecting ecommerce security, privacy, and trust as well as risk perceptions. The extensive literature survey helped to form the research variables and hypothesis. To measure the questions likert scale measurement was used. The likert scale measurement were ranging from 1 - very unimportant to 5 - very important. This research shows that, consumer’s perceived privacy, security and trustworthiness of Web vendor in e-commerce transaction positively contributes to his/her trust in e-commerce adoption. On the other hand the influence of a consumer’s perceived security in e-commerce transaction is mediated by consumer’s perceived privacy and consumer's adoption in e-commerce transaction not negatively associated with e-commerce perceived risks.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124643417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Creating a Brand Value and Consumer Satisfaction in E-Commerce Business Using Artificial Intelligence","authors":"Nazim Sha S, R. M.","doi":"10.2139/ssrn.3351618","DOIUrl":"https://doi.org/10.2139/ssrn.3351618","url":null,"abstract":"Envision a circumstance where a dim chocolate naturally shows up in the inquiry page right when one considers its taste or smell. Imagine a circumstance where a formal shoe, dress, contraptions consequently shows up in the pursuit page exactly when one feels or see it. Envision a circumstance where a most loved music video naturally shows up in your pursuit page right when one sings it. a circumstance when you think of a movie it naturally plays in the online. This circumstance goes to a reality when each brand builds up an innovation all alone which will comprehend the five faculties of customers at the season of procurement. “We’re moving from a mobile first, to an AI first company (Google CEO) (Zerega, 2017) (Zerega,2017). This paper demonstrates that the fate of each brand in web-based business will be through the improvement of an Artificial Intelligence i.e. People need not type in any search page for a specific product or a service instead they should reach people at the moment they think about the product or a service. The examination is done to demonstrate that in future, estimation of a brand will rely upon picking up consumer loyalty's through a further advancement in technology using Artificial Intelligence i.e. The examination is done to demonstrate that each brand need to a build up a machine supporting Artificial Intelligence to identify and investigate the five senses of shoppers at the season of procurement in E- Commerce business. This is pointing to our five senses mainly Sight (vision), hearing (audition), taste (gustation), smell (olfaction), and touch (sensation). This examination is done to prove that this is possible by developing a machine which learns and understands the five senses of humans. The examination among 50 consumers on creating a brand value and customer satisfaction in e-commerce business using Artificial Intelligence and their preference towards developing a new machine using Artificial Intelligence to make their purchase more flexible and reliable. The results show that in future the buying through online will be automated using Artificial Intelligence according to consumer preferences and expectations. This will be possible only by developing a machine system which identifies our five senses and this system can only be developed using Artificial Intelligence. The results also show that Artificial Intelligence used in E-Commerce helps in building a better consumer-brand associations and product-brand associations. The results also show that Artificial Intelligence used in E-Commerce will motivate each customer to be loyal to a brand due to their good and better service.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129295615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Production of Online Word-of-Mouth: Peer Effects and the Moderation of User Characteristics","authors":"Yang Wang, Paulo B. Góes, Zaiyan Wei, D. Zeng","doi":"10.2139/ssrn.2899452","DOIUrl":"https://doi.org/10.2139/ssrn.2899452","url":null,"abstract":"We study peer effects on individuals’ contributions to an emerging form of online word of mouth — product reviews. Provided by either consumers or third-party professionals, online reviews are closely correlated with consumer purchasing decisions and product sales. Individuals have incentives of free riding and maximizing social capital when providing feedbacks online. We leverage a “natural experiment,” which led to an exogenous expansion in the user population of a major online review platform to better understand the trade-off between the two conflicting incentives. Our empirical findings are mainly two-fold. First, we find that a larger population of audience and peer review writers, an immediate consequence of the exogenous shock, causally led to more reviews posted, higher and more diverse ratings assigned, and reviews of higher quality by the users. In addition, we find that these effects were moderated by user characteristics of activeness, expertise, and popularity. These results have implications for platforms that rely on user contributions and for any company in the management of online product or service feedback.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117337940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Consumers Perceptions Towards Buying Evaluation and Perceived Risks of E-Commerce Products: A Study on Influencing Factors","authors":"Ampon Dhamacharoen, Prisana Kumpusiri, Somjate Waiyakarn","doi":"10.2139/ssrn.3316930","DOIUrl":"https://doi.org/10.2139/ssrn.3316930","url":null,"abstract":"Online shopping has becoming the world’s bestselling platform for the wide variety of products. Online sellers need to understand the attitudes, perception of the customers. This study aimed to identify the factors that influence the consumers attitude towards online shopping. Questionnaire was used as a tool for the gathering the data, tabulated, analyzed and distributed accordingly. Online shopping behavior of the customers of the population. Subjects were selected by general random sampling method. 50 subjects were selected for the sampling. Since the emerging e-commerce as business medium, one of its primary uses has been for marketing. Soon, the online shopping will become a critical distribution channel for the majority of successful enterprises. The consumer marketers, mass media, and advertising agencies seem to be in the midst of e-commerce business. Before a company can envision what might sell online in the coming years, it must first understand the attitudes and behaviour of its potential customers. Hence, this study elucidates attitudes toward various aspects of online shopping and provides a better understanding of the potential of e-commerce for both producers and researchers. The results of the study have shown a statistically significant on evaluation, buying and perceived risk of customers attitudes.","PeriodicalId":370988,"journal":{"name":"eBusiness & eCommerce eJournal","volume":"56 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-01-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126458856","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}