Journal of Marketing Strategies最新文献_第5页

Impact of Ignorance of Customer Queries by Retailer Sales Staff on Customer Purchase Decision 零售商销售人员对顾客查询的无知对顾客购买决策的影响

Journal of Marketing Strategies Pub Date : 1900-01-01 DOI: 10.52633/jms.v3i2.71

Aftab Ali

{"title":"Impact of Ignorance of Customer Queries by Retailer Sales Staff on Customer Purchase Decision","authors":"Aftab Ali","doi":"10.52633/jms.v3i2.71","DOIUrl":"https://doi.org/10.52633/jms.v3i2.71","url":null,"abstract":"This research is based on a description of the impact of ignorance of customer queries by retail sales staff on customer purchase decisions. This study is a questionnaire-based survey, and the analysis of the questionnaire and literature review is used to derive the conclusions. The outcomes of this research have revealed that the impact of ignorance of customer queries by retail sales staff has a positive correlation with the customer purchase decision. This research has described the impact of ignorance of customer queries by retailer sales staff through four constructs including customer satisfaction, customer trust, salesperson personality and purchase intention. The fact is when we define something as being important, we do everything possible to achieve it, and this is often related to the acquisition of some good. Even if your niche does not directly involve some personal purpose of your persona, it can do so in an indirect way, and if well explored, this concept can be very lucrative. Daily decisions are made on a day-to-day basis, although this decision-making process is hardly thought of. For marketing, this process, through the understanding of the customer buying decision process, is fundamental, since it allows the planning of better marketing strategies, contributing to a greater success of the brands. The concluding remarks of this research can be used as an information reference for the marketing managers, industrialists, and business-oriented people.","PeriodicalId":348380,"journal":{"name":"Journal of Marketing Strategies","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134249495","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ATTITUDE OF CONSUMERS AND ISSUE OF CREDIBILITY IN FACEBOOK ADVERTISING OF COUNTERFEIT PRODUCTS 消费者的态度和假冒产品在facebook广告中的可信度问题

Journal of Marketing Strategies Pub Date : 1900-01-01 DOI: 10.52633/jms.v1i1.1

Muhammad Umer Alvi

{"title":"ATTITUDE OF CONSUMERS AND ISSUE OF CREDIBILITY IN FACEBOOK ADVERTISING OF COUNTERFEIT PRODUCTS","authors":"Muhammad Umer Alvi","doi":"10.52633/jms.v1i1.1","DOIUrl":"https://doi.org/10.52633/jms.v1i1.1","url":null,"abstract":"One of the reasons affecting the perception of consumers and their attitude towards buying the product is the credibility of Facebook Advertisement and the Counterfeit Product. In this modern age where consumers are well aware of the products. They research thoroughly about the product before proceeding towards the last stage of the buying cycle. Social Media Platforms have made our lives easier. Everything we want to know is at our fingertips. However, research studies on SNS's and how they are perceived by their users are relatively limited especially how online factors influence users' perceptions and attitudes towards advertising of Counterfeit products on SNS's. This paper aims to examine the online factors that influence consumers' perceptions and attitudes towards advertising counterfeit products on Facebook. A total of 30 respondents participated in our research paper. The results suggest that there are five online factors that significantly influence consumers’ attitudes toward advertising on Facebook. The factors are Credibility, Entertainment, Perceived Interactivity, Privacy and Ad Avoidance. The results of this study revealed that the independent variables have a significant effect and positive influence on the dependent variable. All hypotheses were accepted. The study helps in understanding the consumer attitude towards the Facebook advertisement of counterfeit products.","PeriodicalId":348380,"journal":{"name":"Journal of Marketing Strategies","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115685709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the Determinants of Customer Satisfaction in Pakistan Automotive Industry 巴基斯坦汽车行业顾客满意度的决定因素探讨

Journal of Marketing Strategies Pub Date : 1900-01-01 DOI: 10.52633/jms.v2i1.24

Ahmer Muslim

引用次数: 0

Measuring Contribution Towards Brand Love and Effect of Brand Love on Wom: Evidence from Consumer Durable Goods 品牌爱的贡献度量及品牌爱对口碑的影响:来自耐用消费品的证据

Journal of Marketing Strategies Pub Date : 1900-01-01 DOI: 10.52633/jms.v2i1.27

Aarzoo Waseem, Fatima Laraib

{"title":"Measuring Contribution Towards Brand Love and Effect of Brand Love on Wom: Evidence from Consumer Durable Goods","authors":"Aarzoo Waseem, Fatima Laraib","doi":"10.52633/jms.v2i1.27","DOIUrl":"https://doi.org/10.52633/jms.v2i1.27","url":null,"abstract":"Brand love is supposed to most important key intents in the brand management and consumer is the imperative assets to the organization this study is a pervasive study for the companies and institutions plus brand love contribute itself to gratify consumer satisfaction in (SMCG) sector and consumer make their trust on reliable brands and this factor increase the goodwill of brands. This specific study has also research has also with several limitations due to the time limitations other researchers will have a chance to find other dimensions with a source of new variable as psychological behaviour of the consumers in FMCG zone. Furthermore, the value of brand love supportive to managers that pursuing the expansion of brand love is acceptable. The consequences of this research are expected results brand trust, attitude and image all have major contribution to make brand love and it offers direction and inspires the consumer and customer to make out the elements of the greater love of brands. The sample size for the study is 384 respondents & analysis was made through SPSS and Smart PLS to identify the outcomes of brand’s trust, image, and attitude on brand love.","PeriodicalId":348380,"journal":{"name":"Journal of Marketing Strategies","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115160163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0