International Marketing in the Fast Changing World最新文献

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Global Brand Attitude, Perceived Value, Consumer Affinity, and Purchase Intentions: A Multidimensional View of Consumer Behavior and Global Brands 全球品牌态度、感知价值、消费者亲和力与购买意愿:消费者行为与全球品牌的多维视角

International Marketing in the Fast Changing World Pub Date : 2015-10-24 DOI: 10.1108/S1474-797920150000026012

Nayyer Naseem, S. Verma, Attila Yaprak

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引用次数: 12