{"title":"El populismo de izquierdas en el discurso de Pablo Iglesias","authors":"Rafael Barberá González, Félix Martín del Fresno","doi":"10.15198/SEECI.2019.49.141-158","DOIUrl":"https://doi.org/10.15198/SEECI.2019.49.141-158","url":null,"abstract":"Durante los últimos años y de manera creciente, se han originado movimientos populares en numerosos países del mundo. Una de las razones puede ser, entre otras muchas, que la sociedad percibe que recibe de sus líderes una gestión deficiente y poco ética. Ante este auge que ha tenido un notable eco en el continente europeo, el presente trabajo busca averiguar si líderes políticos, como por ejemplo, Pablo Iglesias, en el caso español, han utilizado el populismo como estrategia discursiva para conseguir votos. Se analizarán las características del populismo denominado de derechas y el denominado de izquierdas, para valorar si hay diferencias sustanciales entre ambos. Además, se mencionará el sistema en el que mejor se desenvuelve el populismo, la democracia, aunque no exista un consenso entre los autores que creen que se da en otros entornos. Por último, se realizará una referencia a la evolución del populismo en España para, a seguido, analizar algunos de los discursos de Pablo Iglesias.","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128067439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Luis Mañas-Viniegra, J. González, Luz María Martínez Martínez
{"title":"La transparencia como variable reputacional de la comunicación de crisis en el contexto mediático del ciberataque WannaCry","authors":"Luis Mañas-Viniegra, J. González, Luz María Martínez Martínez","doi":"10.15198/SEECI.2019.48.149-171","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.149-171","url":null,"abstract":"This piece of research analyzes the media context of the WannaCry cyberattack in relation to the crisis communication carried out by Telefonica with respect to that exercised in the Telecommunications sector, applying, in two intervals of the cyberattack, the grounded theory to the media discourse of the press. Despite the improvable reputation of the corporate brands in the Telecommunications sector, the immediate reaction, the informative transparency exerted, the collaboration with public bodies and others affected and a quick solution to the cyberattack are the fundamental categories on which a stronger reputation than that of its direct competition has been built during the crisis communication, transferring the traditional official spokesperson to the social networks of one of its directors. The negative feeling of 14% that emerges from the media discourse during the first wave of cyberattack coincides with the 12% shown by citizens on Twitter, so the published opinion is consistent with the opinion of the public. Despite this, there is a greater incidence of the negative approach in the “confidential” digital newspapers, less exposed to the advertising pressure of the large corporate brands and more to the loss of journalistic values alluded to in the scientific literature.","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131356284","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. Lopez, Jéssica Gabriela Chérrez Padilla, José Luis Cosquillo Chida, Byron Miguel Guzman Hallo
{"title":"La escuela: los estados de ánimo depresivos en los educandos","authors":"P. Lopez, Jéssica Gabriela Chérrez Padilla, José Luis Cosquillo Chida, Byron Miguel Guzman Hallo","doi":"10.15198/SEECI.2019.48.1-16","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.1-16","url":null,"abstract":"In recent years, the Ecuadorian educational system has had significant changes to achieve quality education, but the emotional part of students has not been researched vehemently. This article aims to analyze the level of depression in primary school and high school students and also to note the influence of depressive states of mind on their learning process; these levels were evaluated using Zung Depression Test, taking a sample of 324 students. It is worth mentioning that the study had a qualitative and quantitative approach, that is, the information acquired was collected through bibliographic research and numerical data. In accordance with the prototype obtained and after the application of the test, it was possible to observe that a considerable number of students have depressive features which influence the correct performance of school activities.","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133027851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Evaluación de los podcasts de noticias: un acercamiento a emisoras de la ciudad de Puebla","authors":"Paola Eunice Rivera-Salas, O. Márquez","doi":"10.15198/SEECI.2019.48.109-123","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.109-123","url":null,"abstract":"The podcast is one of the diverse collaborative tools that are implemented in Digital Journalism, being an easily distributed format that can provide a dynamic and creative space for the social communication professional. This piece of research aims to evaluate the podcasts that are published on news sites in the city of Puebla, Mexico. The variables that were considered were: function, production and dissemination of the podcast. Research was qualitative, descriptive, cross-sectional and non-experimental. The information was collected from an observation guide. The categories used for the evaluation of the recordings were: production, journalistic function and dissemination. The results showed that podcasts are, mostly, full or partial recordings of live programs. Their function is primarily informative and is not applied as a channel for investigative journalism. In addition, it was identified that the stations do not track the leagues and the interaction that podcasts themselves generate.","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123958951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maria Dolores Brito Rhor, B. Herráez, G. P. C. Carvajal
{"title":"¿Influye la intensidad de los estímulos sexuales y el feminismo en las actitudes de los consumidores hacia las apelaciones sexuales y el juicio ético? Una perspectiva ecuatoriana","authors":"Maria Dolores Brito Rhor, B. Herráez, G. P. C. Carvajal","doi":"10.15198/SEECI.2019.48.45-63","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.45-63","url":null,"abstract":"The objective of this piece of research was to analyze if the attitude toward feminist thought, in a Latin cultural context, influenced the attitude toward different advertisements that used sexual appeals to the body of women. This study was based on theoretical research conducted by Hojoon Choi, Kyunga Yoo, Tom Reichert and Michael LaTour (2016). There were 4 advertisements with various types of sexual appeals: complete nudity, semi-nudity, no nudity and hostile sexism. The results show that the average feminist attitude (M = 3.52, SD = 0.82) is from fair to good and there is a significant difference between men (M = 3.38, SD = 0.87) and women (M = 3.64, SD = 0.77). Women show a slightly more feminist attitude than men. Regarding attitudes to advertisements with different types of sexual content, it was evident that there was a significant difference in the means of ethical attitude towards them. The higher the level of nudity used in the advertisement, the more negative the ethical attitude was. In addition, the average ethical judgment on the ad with “hostile sexism” was significantly different from the ad with semi-nudity and complete nudity. Of the four ads, a significant difference could be found between the feminist attitude and the ethical attitude toward the ad that contained images of hostile sexism. The group with a high degree of feminism had a more negative ethical attitude toward the ad with hostile sexism (M = 3.81, SD = 1.69) compared to the low grade feminism group (M = 4.19, SD = 1.40).","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"12 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114111015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Periódicos digitales españoles e información sobre robótica e inteligencia artificial: una aproximación a imaginarios y realidades desde una perspectiva de género","authors":"Isabel Ángel, Yanna G. Franco","doi":"10.15198/SEECI.2019.48.173-189","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.173-189","url":null,"abstract":"This piece of research focuses on studying the information on robotics and artificial intelligence offered by the Spanish media in order to find out to what extent such information reproduces and feeds, or not, sexist stereotypes, thus contributing to the construction of future imageries of discrimination against women or equality. To do so, a sample of 384 articles on the subject published in the digital editions of El Pais, El Mundo and La Vanguardia during the period from January 2017 to March 2018 has been examined. In this context, we analyze the relationship between androcentrism and technology as reflected in the information of the newspapers examined in the reference period and we subsequently set out the future imagery of the feminine that such information contributes to build. We conclude by highlighting, in view of the results we obtained, the undoubted need for training in gender and scientific culture for citizens and for media professionals, as an essential element to build a future society based on equality.","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130118307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Soft Power: heroínas y muñecas en la cultura mediática","authors":"G. P. Castillo","doi":"10.15198/SEECI.2019.48.191-192","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.191-192","url":null,"abstract":"Report: Soft Power : Heroines and Dolls in Media Culture Asuncion Bernardez Rodal Editorial Fundamentos, Madrid, 2018","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133380159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Relación del grado de escolaridad y el ingreso bajo la perspectiva de la teoría del capital humano. Estudio de caso","authors":"Javier Jiménez Rodríguez, Rosario Cota-Yáñez","doi":"10.15198/SEECI.2019.48.87-108","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.87-108","url":null,"abstract":"This document analyzes the variables in the determination of the income of the workers of a spare parts retailer in the metropolitan zone of Guadalajara. The allocation of income is vital as it guarantees employee satisfaction and helps the organization. In the absence of an adequate compensation system, it is likely that employees leave the organization and it is necessary to recruit new staff. The balance point between satisfaction with the compensation obtained and the competitive capacity of the company must be found. The methodology used consisted in making a series of regressions.","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117112854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Laura Victoria Córdova, V. Córdova, Hector Fernando Gómez Alvarado
{"title":"El principio pro homine como base para la legislación de medidas de protección de género","authors":"Laura Victoria Córdova, V. Córdova, Hector Fernando Gómez Alvarado","doi":"10.15198/SEECI.2019.48.65-86","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.65-86","url":null,"abstract":"The protection measures are those attitudes and decisions that the State takes into account through its various public institutions, in order to make effective the care and protection of the victim of the aggression, with respect to the aggression itself and its aggressor; they are mechanisms that seek to provide support and protection to the victims of the aggressions and prevent their continuation. The present research work seeks to establish the current situation regarding the granting of protection measures, as well as the application of the Pro Homine principle at the moment of issuing them, as a philosophical basis for the elimination of vulnerability in gender. This work shows definitions and application of the principle as well as conclusions and recommendations in the decision making under its elucidation.","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116221448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"La cosmovisión de la transición española en la película Juana la loca… de vez en cuando. Un manual para la comprension de la comedia historica de los ochenta","authors":"Antonio Rafael Fernández Paradas, R. Guzmán","doi":"10.15198/SEECI.2019.48.17-43","DOIUrl":"https://doi.org/10.15198/SEECI.2019.48.17-43","url":null,"abstract":"Although it was one of the great movie blockbusters of the time, Joan the Mad... once in a while (Jose Ramon Larraz, 1983), received harsh criticism from the specialized public, who saw in the film a painful way of making movies. Characters, ambience, script, interpretations, etc., nothing escaped the pen of the critics, who vented their criticism on it. Even so, the public connected perfectly with it, not in vain, the Court of the Catholic Kings came to make the distant Spanish transition their own. Through the following research, we want to value this important contribution of Spanish cinema, as a document that perfectly reflects the political, social, cultural and artistic life of the Spanish Transition, offering a compendium that allows us to understand the thoroughness and intellectuality of the script in all its complexity.","PeriodicalId":311163,"journal":{"name":"Revista de Comunicación de la SEECI","volume":"211 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115736144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}