Lisa Effler, M. Elwers, L. Leman, Hannes Steinlein
{"title":"Conspicuous Anti-Consumption? The Motives of Anti-Consumption and their Connection to Conspicuous Consumption","authors":"Lisa Effler, M. Elwers, L. Leman, Hannes Steinlein","doi":"10.38071/2022-00827-0","DOIUrl":"https://doi.org/10.38071/2022-00827-0","url":null,"abstract":"The conscious renunciation of different types of consumption is justified by various motives, such as the sustainability aspect. This fact suggests that motives are very different from the ones of conspicuous consumption. But is that true? The aim of the study is to examine whether the motives for anti-consumption can be found in the motives for conspicuous consumption. The research question therefore is: What motives lie behind anti-consumption, and can these motives be found in classical conspicuous consumption? As part of a qualitative study, eight in-depth interviews were conducted in order to generate a broad range of motives for different anti-consumption behaviors. In addition to previously deductively determined motives for the renunciation, the motives obtained from these interviews were then inductively summarized in a motive scheme and subsequently compared to the motives of classical conspicuous consumption. As a result, there is a connection between the motives of anti-consumption and the motives of conspicuous consumption. While the primary motives for anti-consumption are not related to conspicuous consumption motives, there are secondary motives (supporting the primary motives) for anti-consumption that can also be assigned to conspicuous consumption. This implies that some kind of “conspicuous anti-consumption” is part of today's consumer culture.","PeriodicalId":305129,"journal":{"name":"Kiel Journal of Consumer Studies 1","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114330019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Katja Döbel, Paula Gerlach, Lina Ingwersen, Christoph Reinhardt
{"title":"The Difference of Conspicuous Consumption between Gym and Home Workouts","authors":"Katja Döbel, Paula Gerlach, Lina Ingwersen, Christoph Reinhardt","doi":"10.38071/2022-00825-9","DOIUrl":"https://doi.org/10.38071/2022-00825-9","url":null,"abstract":"\u0000 This study examines current developments of conspicuous consumption in the fitness community on\u0000 social media. During the Covid-19-pandemic digital communities had to change as in-person events\u0000 were canceled. This paper investigates the differences in conspicuous consumption for fitness content\u0000 creators, depending on their workout location (gym vs. home workout). Through a netnography\u0000 based on Instagram, posts and videos were qualitatively analyzed. While conspicuous consumption\u0000 was present in both workout styles, it differed in its manifestation. Posts about gym workouts focused\u0000 more unilaterally on the status of the content creator by using measurable goals, lighting, posing, and\u0000 hashtags about their body parts. In contrast, home workouts focused on the status achieved through\u0000 community building by showing training instructions for the followers and engaging in the\u0000 comments. Social media users seem to be able to engage in conspicuous consumption with the fitness\u0000 community through following content creators.\u0000","PeriodicalId":305129,"journal":{"name":"Kiel Journal of Consumer Studies 1","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126877933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hevidar Demir, Jonathan Ebken, Selina Lessmann, Lukas Wissmann
{"title":"Exploring the Trend","authors":"Hevidar Demir, Jonathan Ebken, Selina Lessmann, Lukas Wissmann","doi":"10.38071/2022-00826-4","DOIUrl":"https://doi.org/10.38071/2022-00826-4","url":null,"abstract":"\u0000 This paper examines the motives behind online second-hand consumption and gets to the bot- tom\u0000 of the recent second-hand trend. Using a qualitative research approach based on in-depth interviews,\u0000 four overarching categories are identified into which the consumption motives can be classified:\u0000 Individualism, saving expenses, sustainability and solidarity. While individualism and saving\u0000 expenses were most frequently mentioned in the interviews, sustainability and solidarity motives are\u0000 rather secondary for online second-hand consumption. In addition to the four above-mentioned, a\u0000 further category was identified that specifically highlights arguments in favor of purchasing second-\u0000 hand fashion online: Convenience. Consumers aim for the same shopping experience online that they\u0000 are used to from stationary thrift shops. However, not only is this feeling transported into the digital\u0000 world, but the value proposition is extended through search functions and learning algorithms. This\u0000 makes clear how technology is influencing purchasing behavior and thus shaping a new consumer\u0000 culture. Due to the power of second-hand fashion to represent one's own individuality and thus stand\u0000 out from the crowd, it becomes visible that when buying online second-hand fashion, elements of\u0000 conspicuous consumption also play a role. \u0000","PeriodicalId":305129,"journal":{"name":"Kiel Journal of Consumer Studies 1","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132387711","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustainable Fashion on Social Media","authors":"Chanez Hauth, C. Palm, C. Eisner, Hassib Hamid","doi":"10.38071/2022-00862-4","DOIUrl":"https://doi.org/10.38071/2022-00862-4","url":null,"abstract":"\u0000 The sustainable fashion tribe is interested in ethical and ecological fashion consumption. To inform\u0000 and reach various people, they use social media networks. However, as fashion consumption is often\u0000 being used as a representation of wealth and status, the question arises, whether the underlying\u0000 motives of the tribe to communicate on social media are altruistic or, on the contrary, promote\u0000 conspicuous consumption. This qualitative study explores the underlying motives of the tribe\u0000 communicating about sustainable fashion consumption on social media. The analysis of the nine\u0000 interviews show, that there are four main motives: altruistic, social, egoistic and prestige-related\u0000 motives. Even though the altruistic motives can be reconciled with the tribes’ principal values, the\u0000 results also show signs of conspicuous consumption in terms of prestige-related motives. When\u0000 posting on social media the tribe wants to inform about and influence its followers to a more\u0000 sustainable fashion consumption, but also wants to gain reputation and recognition for it. Still, it is\u0000 concluded that conspicuous consumption of sustainable fashion on social media can promote\u0000 sustainable consumption overall and having a positive effect on the environment.\u0000","PeriodicalId":305129,"journal":{"name":"Kiel Journal of Consumer Studies 1","volume":"109 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123296632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Berning, Christian Kruzynski, Moritz Lötzsch, Johannes Hense
{"title":"Sustainable Consumption as a Status Symbol? Drivers and Barriers of Sustainable Consumption and the Use of Car Sharing","authors":"A. Berning, Christian Kruzynski, Moritz Lötzsch, Johannes Hense","doi":"10.38071/2022-00865-0","DOIUrl":"https://doi.org/10.38071/2022-00865-0","url":null,"abstract":"\u0000 In today's society, especially among Millennials and GenZ, there is a growing trend towards sustainable consumption. Companies are reacting to this with a wide range of sustainable products and services, such as sharing \u0000 offers like car sharing. This qualitative study examines the drivers and barriers of sustainable consumption behavior and the use of car sharing as well as personal status symbols among the tribe of sustainable students. \u0000 A special focus is placed on the question of whether status-related motives represent incentives for sustainable consumption and the use of car sharing or whether these can serve as status symbols. The results show that \u0000 motives for sustainable consumption are primarily ecological and functional in nature. Car sharing is primarily used for functional reasons. Neither sustainable consumption behavior nor car sharing are seen as status \u0000 symbols among sustainable students; a potential status gain through sustainable consumption or sharing use cannot be identified as a motive. However, the study also provides indications that this could change in coming \u0000 years.\u0000","PeriodicalId":305129,"journal":{"name":"Kiel Journal of Consumer Studies 1","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125163183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Katharina Wichtmann, Nicholas Enders, Adrienne Wachner, Marvin Akuetey-Doe
{"title":"Conspicuous Consumption in the emergent VanLife Community","authors":"Katharina Wichtmann, Nicholas Enders, Adrienne Wachner, Marvin Akuetey-Doe","doi":"10.38071/2022-00864-4","DOIUrl":"https://doi.org/10.38071/2022-00864-4","url":null,"abstract":"\u0000 As the worth of experiential consumption increases, so does the importance of experiential conspicuous consumption. Traveling is an outstanding example for experiential consumption, which resulted in increased research \u0000 interest in travel as means of conspicuous consumption. The emergent VanLife community is a prime example of experiential consumption, but to this date no connection to conspicuous consumption has been made. \u0000 This paper explores the underlying motivations for choosing VanLife as a vacation mode and possible connections to conspicuous consumption. For this purpose, a qualitative study was conducted. While the \u0000 participants could not be directly linked to conspicuous consumption, indirect evidence of conspicuous consumption in the broader VanLife community could be found.\u0000","PeriodicalId":305129,"journal":{"name":"Kiel Journal of Consumer Studies 1","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132391687","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}