Jurnal Pemberdayaan Masyarakat Indonesia最新文献_第2页

Pendampingan Pemasaran Produk UMKM Slow Food Menggunakan Sosial Media Facebook 通过社交媒体营销UMKM慢食性产品

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.1-7

Dentik Karyaningsih, Eva Safaah, Eva Fachriah, Felycia Felycia

{"title":"Pendampingan Pemasaran Produk UMKM Slow Food Menggunakan Sosial Media Facebook","authors":"Dentik Karyaningsih, Eva Safaah, Eva Fachriah, Felycia Felycia","doi":"10.21632/jpmi.4.1.1-7","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.1-7","url":null,"abstract":"The livelihoods of most residents in Lebak district are rainfed rice farming, gardening, in addition to raising goats. Many of the plantation commodities that generate income for the villagers in Lebak Regency include plantation products such as rubber, oil palm, cocoa, robusta coffee, sugar palm, cloves, coconut, hybrid coconut, pepper, pandan, tea, cashew nuts, vanilla, jatropha, jatropha, and Kapok. In addition, the difficulty of transportation in some areas of Lebak Regency makes it difficult for farmers to market their products. Electricity in Lebak is supplied by PLN continuously, but there are still some areas that have not been touched by electricity at all, so the residents still rely on oil lamps as a means of lighting at night. Phone and GPRS signal is still difficult. This condition is what causes the marketing of products produced by farmers or MSME actors is still marketed in their respective regions and even the barter process is still going on (exchanging goods). During the Covid-19 Pandemic, Slow Food MSME actors experienced a decline in sales due to a decline in people's purchasing power which was the effect of the covid-19 pandemic. From some of these problems, community service will provide training and socialization of the use of information technology, namely by providing knowledge on the use of Facebook social media as a means of marketing MSME products, with the aim that Slow Food MSME business actors can continue to market their products and increase people's purchasing power towards Slow Food MSME products. It is hoped that after participating in the training and socialization, Slow Food MSME business actors have an online buying and selling account through Facebook that is easy, effective, and safe so that they can increase product marketing not only in their own region, but also on a national and international scale.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132910032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengembangan Bisnis Dimsum "Offline to Online" di Masa Pandemi 大流行期间“离线”商业开发

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.87-94

Anastasia Jocelyn, Aura Fonda Firdausa, Edbert Edbert, James Christian Setjoadi, Kevin Prayogo Choiss, Rivaldo Kenzo, Shania Ang, Rathria Arrina Rachman

引用次数: 0

Pelatihan Pembukuan Akuntansi Sederhana untuk Meningkatkan Keunggulan Kinerja 简单的会计培训，以提高成绩

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.22-29

Dwi Septiani, Ferdiansyah Ferdiansyah, S. Sunarto, Fitri Sagantha

{"title":"Pelatihan Pembukuan Akuntansi Sederhana untuk Meningkatkan Keunggulan Kinerja","authors":"Dwi Septiani, Ferdiansyah Ferdiansyah, S. Sunarto, Fitri Sagantha","doi":"10.21632/jpmi.4.1.22-29","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.22-29","url":null,"abstract":"The very fast and dynamic business development as well as the increasing level of business competition between competitors requires Micro, Small and Medium Enterprises (MSMEs) to move quickly to keep up with the times. In addition to marketing, MSME actors also need to prepare as well as possible the management of the 'home industry' for the survival of a business, such as readiness for business management, business financial management, stock management and customer service management. Of course, this preparation cannot be done alone, moreover not all MSMEs understand the whole problem, so MSME actors need to be assisted and assisted. The community service program held at MSME Karani Craft aims to train MSMEs in simple accounting books so that in the future MSMEs can create superior accounting performance through simple accounting bookkeeping. The implementation method in this service activity is training. MSME actors are trained and guided to do simple accounting records in the form of income and expenses. These activities are carried out in a sustainable, measurable manner and the process of monitoring and evaluation is to measure the achievement of targets and expected results, namely making MSME actors able to carry out simple bookkeeping to create accounting performance excellence for MSMEs.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123815770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Membangun Kreativitas Anak Usia Dini dengan Memanfaatkan Barang Bekas dan Menumbuhkan Kebiasaan Menabung 通过使用二手物品和培养储蓄习惯来培养幼儿的创造力

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.78-86

Firda Sari Aprillia, Azizah Listiyana Pangestuti, L. Larasati, Miranda Syahrani

{"title":"Membangun Kreativitas Anak Usia Dini dengan Memanfaatkan Barang Bekas dan Menumbuhkan Kebiasaan Menabung","authors":"Firda Sari Aprillia, Azizah Listiyana Pangestuti, L. Larasati, Miranda Syahrani","doi":"10.21632/jpmi.4.1.78-86","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.78-86","url":null,"abstract":"Kreativitas sangat diperlukan dalam banyak aspek kehidupan dan dalam menyelesaikan suatu permasalahan dengan cermat. Semakin tinggi tingkat kreativitas seseorang, maka semakin baik suatu permasalahan dapat diselesaikan. Oleh karenanya, pengembangan kreativitas harus dilakukan sejak usia dini. Namun sayangnya, dengan kondisi pandemi ini, ruang gerak anak menjadi terbatas dan tidak bebas seperti dulu. Anak-anak yang seharusnya juga dapat memperoleh ilmu baru di luar sekolah, menjadi terhambat karena ruang geraknya yang terbatas. Padahal, banyak hal yang dapat dipelajari anak ketika bermain, termasuk terkait kreativitas. Pengabidan Mahasiswa Kepada Masyarakat (PMKM) ini bertujuan untuk melakukan upaya peningkatan kreativitas sekaligus minat menabung anak-anak di TK Islam Nurul Hidayah, Tangerang Selatan melalui kegiatan menghias celengan dari kaleng bekas dan cangkang telur yang diberi warna. Kegiatan PMKM ini terlaksana sesuai dengan perencanaan dan berlangsung selama tiga hari. Hasil dari kegiatan PMKM ini adalah bertambahnya jumlah anak yang memiliki celengan dan mulai menabung serta meningkatnya kreativitas dalam memanfaatkan barang bekas pada anak-anak di TK Islam Nurul Hidayah, Tangerang Selatan.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123155200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Digital Marketing terhadap Usaha Mikro Kecil Menengah

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.66-77

Jane Phoebe, Roberto Amadeus Rivan Hadiwinoto, Rudya Marcellina, Wilbert Natanael, Naufal Aly Alfarisi, Shiana Kho, Samuel Libertus, Theodore Roberto Justin, Rathria Arrina Rachman

引用次数: 0

Pendampingan Pengembangan Nilai Budaya Daerah Melalui Konten Web Series 通过网络内容裁减地区文化价值发展

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.8-21

Claudia Sugiarto, I. D. G. Aditya Sanjaya, Jan Asher Hydanta, Jessica Gabrielle Kurniasari, Kevin Fernando, Ravella Sendana, Ricardo Anthony Raharjo, William Anthony Cahyadi

{"title":"Pendampingan Pengembangan Nilai Budaya Daerah Melalui Konten Web Series","authors":"Claudia Sugiarto, I. D. G. Aditya Sanjaya, Jan Asher Hydanta, Jessica Gabrielle Kurniasari, Kevin Fernando, Ravella Sendana, Ricardo Anthony Raharjo, William Anthony Cahyadi","doi":"10.21632/jpmi.4.1.8-21","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.8-21","url":null,"abstract":"Community Development (COMDEV) activities at Prasetiya Mulya University are carried out with the aim of developing businesses and products produced by partners in collaboration with the University. Partners who collaborate with the University are majoring in film from Banjarmasin Vocational School. The challenge that is owned by SMK Banjarmasin is how to find the right target market but does not eliminate the strong Banjar regional culture. Films produced by partners so far have only been published in film festival competitions, so they are less profitable. Based on the situation analysis conducted by the group, several improvements have been made in terms of operations, marketing, human resources and finance. These improvement steps were realized with the existence of new social media and also the creation of a web series that was broadcast on Youtube with the concept of \"Palui\" which is one of the cultures in the Banjar area. Writing this journal aims to provide an overview of the problems that exist in film production at SMK Banjarmasin and corrective steps that can be taken to maximize the results of film production at SMK Banjarmasin.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"148 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133457885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Optimalisasi Pariwisata Telaga Ngebel Ponorogo melalui Ekonomi Kreatif Pasca Pandemi 在大流行后创造性经济中，资产流动旅游业的优化

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.53-65

D. Palupi, Silvi Sitaviana

引用次数: 0

Pengembangan Strategi Pemasaran UMKM Dapur Tihwa Pada Masa Pandemi Covid-19 Covid-19大流行期间UMKM Tihwa厨房营销策略的发展

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.101-112

Imelda Hartini Halim, Ariq Naufal Aqilla Sukmana, Benedicta Victoria, Elvin Vinsky, Jessica Christopher, Meryssa Wijaya, Raynard Jonathan Rorong, M. Ginting

{"title":"Pengembangan Strategi Pemasaran UMKM Dapur Tihwa Pada Masa Pandemi Covid-19","authors":"Imelda Hartini Halim, Ariq Naufal Aqilla Sukmana, Benedicta Victoria, Elvin Vinsky, Jessica Christopher, Meryssa Wijaya, Raynard Jonathan Rorong, M. Ginting","doi":"10.21632/jpmi.4.1.101-112","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.101-112","url":null,"abstract":"During the Covid-19 pandemic, lots of businesses were negatively affected, one of which is Dapur Tihwa, a Small Medium Enterprises (SME) around Cianjur which sells various types of food such as cireng and seblak. Not only external challenges such as the pandemic period which resulted in Dapur Tihwa decreased sales up to 50%, there's many internal problems experienced by Dapur Tihwa such as production, finance, marketing, distribution, and mindset. In fact, as we all know, Small Medium Enterprises (SME) have a major contribution due to Indonesia's macro economy. Therefore, during the community development opportunity held by Universitas Prasetiya Mulya and based on the analysis that has been carried out by the group, the group will focusing on conducting research especially in the marketing department by improving Dapur Tihwa marketing strategy with the intention to increase affected sales during this Covid-19 pandemic. Through intensive assistance, our partner has succeeded in obtaining new, more attractive packaging stickers, knowledge in digital technology, as well as the addition of marketing and sales media, namely Shopee and Tokopedia.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"37 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124621099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengembangan UMKM Cho Cweet melalui Program Community Development

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.30-52

Jason Evander Hosea, Keandre Filbert, Livia Jasmine, Putu Darmawan, Yohana Stella Susanto, Peni Zulandari

引用次数: 0

Kajian Inovasi Pewarnaan Kain Batik dengan Metode Penyemprotan Mesin CNC 用CNC发动机喷洒方式蜡染创新研究

Jurnal Pemberdayaan Masyarakat Indonesia Pub Date : 2022-07-01 DOI: 10.21632/jpmi.4.1.95-100

Muhamad Zainal Arifin, Andi Sudiarso

{"title":"Kajian Inovasi Pewarnaan Kain Batik dengan Metode Penyemprotan Mesin CNC","authors":"Muhamad Zainal Arifin, Andi Sudiarso","doi":"10.21632/jpmi.4.1.95-100","DOIUrl":"https://doi.org/10.21632/jpmi.4.1.95-100","url":null,"abstract":"Batik merupakan warisan budaya Indonesia yang telah diakui dunia melalui UNESCO. Pada proses pembuatan kain batik terdapat tiga proses utama yaitu, pemberian motif dengan malam (lilin), pewarnaan dan pelorotan. Pada perkembangan teknologi berpengaruh pada proses perlakuan dalam pembuatan batik, pada revolusi industry 4.0 dapat menjadi langkah dalam melestarikan produk batik dan meningkatkan jumlah produksi. Munculnya mesin pembuatan motif batik tulis pada kain menggunakan CNC (Computer Numerical Control) menjadi ide terhadap inovasi pewarnaan batik dengan cara penyemprotan warna pada kain batik menggunakan mesin CNC 3 Axis (X, Y, Z) agar dapat meningkatkan jumlah produksi kain batik, mempercepat proses pewarnaan dan melestarikan batik pada tingkat UMKM. Dalam hal ini peluang penelitian yang dapat direkomendasikan adalah inovasi baru pada proses pewarnaaan kain batik menggunakan metode penyemprotan dengan mesin dan menerapkan DOE (Design of Experiment) Metode Taguchi dan ANOVA sehingga dapat menentukan parameter optimal, selain itu penambahan uji beda warna untuk mengetahui kerataan warna dan konsistensi warna yang dihasilkan pewarnaan pada kain batik menggunakan metode penyemprotan.","PeriodicalId":299672,"journal":{"name":"Jurnal Pemberdayaan Masyarakat Indonesia","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122960424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1