{"title":"Customer Segmentation","authors":"Pappala Shamili Kumari","doi":"10.1002/9780470685815.ch5","DOIUrl":"https://doi.org/10.1002/9780470685815.ch5","url":null,"abstract":"In today’s fast moving world of marketing, the management of customer treatment can be seen\u0000as a key to achieve revenue growth and profitability. One of the big challenges in customer-based\u0000organizations is customer cognition, understanding the difference between them, and scoring them.\u0000Business strategies have to be according to the solutions to the above mentioned challenges. In this\u0000paper we proposed a Customer Segmentation, which is one of the key aspects of the business\u0000decision support system and we are using K-means clustering algorithm which is a partitioning\u0000algorithm, to segment the customers according to the similar characteristics to determine the\u0000optimal clusters.","PeriodicalId":267039,"journal":{"name":"Anti‐Money Laundering Transaction Monitoring Systems Implementation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128012037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Transaction Monitoring in Different Businesses","authors":"","doi":"10.1002/9781119381877.ch2","DOIUrl":"https://doi.org/10.1002/9781119381877.ch2","url":null,"abstract":"","PeriodicalId":267039,"journal":{"name":"Anti‐Money Laundering Transaction Monitoring Systems Implementation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132038429","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Scenarios in Detail","authors":"","doi":"10.1002/9781119381877.ch5","DOIUrl":"https://doi.org/10.1002/9781119381877.ch5","url":null,"abstract":"","PeriodicalId":267039,"journal":{"name":"Anti‐Money Laundering Transaction Monitoring Systems Implementation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121401359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Selection of Scenarios","authors":"","doi":"10.1002/9781119381877.ch6","DOIUrl":"https://doi.org/10.1002/9781119381877.ch6","url":null,"abstract":"","PeriodicalId":267039,"journal":{"name":"Anti‐Money Laundering Transaction Monitoring Systems Implementation","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132586695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}