Jurnal Manajemen Komunikasi最新文献

Social media usage as health communication platform by adolescents with acne in Indonesia 印度尼西亚痤疮青少年使用社交媒体作为健康交流平台

Jurnal Manajemen Komunikasi Pub Date : 2023-04-30 DOI: 10.24198/jmk.v7i2.44866

Rheivita Mutiara Fawzian, Slamet Mulyana, Putri Trulline

{"title":"Social media usage as health communication platform by adolescents with acne in Indonesia","authors":"Rheivita Mutiara Fawzian, Slamet Mulyana, Putri Trulline","doi":"10.24198/jmk.v7i2.44866","DOIUrl":"https://doi.org/10.24198/jmk.v7i2.44866","url":null,"abstract":"Social media has become a platform often used for health communication in Indonesia. The age group that uses it the most is adolescents who at that age are having acne problems. It has led to the emergence of the phenomenon of increasing health communication about acne on social media, from the need for curing information to psychological support. However, not all social media can be used by adolescents with acne to get the right health communication. Therefore, this research will examine the use of social media in conducting effective health communication by adolescents with acne using the theory of Computer-Mediated Communication along with health communication scope. This study aimed to determine the choice of social media use and the forms of health communication activities conducted by adolescents with acne on social media. The method used is descriptive qualitative, by conducting interviews with adolescents with acne in Indonesia. The results of this study are that there are six social media used by adolescents with acne. Instagram is mainly used as well as considered the most effective. The scope of health communication is around information related to healing, support and motivation, and health promotion by interacting interpersonally and uploading content to a broad audience. These findings can be a consideration for adolescents with acne and the general public using social media based on the intended use and characteristics. Several aspects that are considered will affect the information obtained.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135802180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Building public satisfaction with marketing communication strategy and service quality 通过营销传播策略和服务质量建立公众满意度

Jurnal Manajemen Komunikasi Pub Date : 2023-04-30 DOI: 10.24198/jmk.v7i2.40431

Christina Esti Susanti, Veronika Agustini Srimulyani, Yustinus Budi Hermanto, Laurensius Anang Setiyo Waloyo

{"title":"Building public satisfaction with marketing communication strategy and service quality","authors":"Christina Esti Susanti, Veronika Agustini Srimulyani, Yustinus Budi Hermanto, Laurensius Anang Setiyo Waloyo","doi":"10.24198/jmk.v7i2.40431","DOIUrl":"https://doi.org/10.24198/jmk.v7i2.40431","url":null,"abstract":"Marketing starts from communicating information related to products and services to the right consumers. Marketing communication is a combination of two studies, namely communication, and marketing. Excellent service quality (ESQ) is an important relationship marketing activity influencing customer satisfaction. In the public sector, there are increasing public demands on the quality of services provided, especially in urban areas that are very easily accessible with the development of information technology and the increasing level of public education. This study aims to provide insight into the importance of marketing communication strategies and ESQ in the public sector to public satisfaction by taking the object of research of the Department of Communication and Information Technology (IT) of Madiun City. The study used a quantitative approach and questionnaires as a data collection tool. The research sample of 304 people represented three sub-districts included in the Madiun City area. The data analysis techniques used are simple linear regression & multiple linear regression analysis. The test results of this study show that the dimensions of ESQ consisting of tangible, reliability, responsiveness, assurance, & empathy, both simultaneously and partially have a positive and significant impact on the satisfaction of the community who use the services of the Department of Communication & IT in Madiun City. The results of this study show the importance of marketing communication strategies and assessment of excellent service quality as an effort by the public sector to increase public satisfaction. Marketing communication strategies can also support government efforts in building regional branding.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"327 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135802184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Athlete branding Edgar Xavier Marvelo as an Indonesian wushu athlete on Instagram 运动员在Instagram上将Edgar Xavier Marvelo标榜为印度尼西亚武术运动员

Jurnal Manajemen Komunikasi Pub Date : 2023-04-30 DOI: 10.24198/jmk.v7i2.44683

Monica Christiani, Hanny Hafiar, Renata Anisa

{"title":"Athlete branding Edgar Xavier Marvelo as an Indonesian wushu athlete on Instagram","authors":"Monica Christiani, Hanny Hafiar, Renata Anisa","doi":"10.24198/jmk.v7i2.44683","DOIUrl":"https://doi.org/10.24198/jmk.v7i2.44683","url":null,"abstract":"The popularity of the sports world expanded athletes’ role experience, where athletes who were previously only doing sports things developed into public figures and were involved in social and business activities. The expansion of this role puts athletes into the public spotlight, which makes them need to have credibility. Therefore, athlete branding is important to be developed to form a good image and can attract the public and get opportunities for collaboration. Edgar Xavier Marvelo, an Indonesian national wushu athlete with worldwide achievements, has carried out athlete branding activities on Instagram. This study uses the model of athlete brand image from Akiko Arai, Yong Jae Ko, and Stephen Ross to know the athletic performance, attractive appearance, and marketable lifestyle of Edgar Xavier Marvelo’s athlete branding as an Indonesian wushu athlete on Instagram. This qualitative descriptive study uses data collection techniques through observation, interviews, literature study, and online searches. This study shows that Edgar Xavier Marvelo has carried out athlete branding activities on Instagram according to the dimensions of the Model of the Athlete Brand Image. However, its athletic performance, attractive appearance, and marketable lifestyle have not been implemented consistently. Suggestions from this research, he can upload his wushu skills and competition style. Symbols also need to be formed and uploaded more about physical attractiveness and body fitness. Uploads about social life also need to be added to show the role model side. He needs to upload consistently, strategize content, and learn the Instagram algorithm to increase engagement.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135802181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Communication strategies of corporate social responsibility program on sexual reproductive health “Eduka5eks” 性生殖健康企业社会责任方案" eduka5weeks "的传播策略

Jurnal Manajemen Komunikasi Pub Date : 2023-04-30 DOI: 10.24198/jmk.v7i2.38007

Ruvira Arindita, Firdha Naura

{"title":"Communication strategies of corporate social responsibility program on sexual reproductive health “Eduka5eks”","authors":"Ruvira Arindita, Firdha Naura","doi":"10.24198/jmk.v7i2.38007","DOIUrl":"https://doi.org/10.24198/jmk.v7i2.38007","url":null,"abstract":"The Indonesian government has long focused on sexual reproductive health issues among the younger generation. Contraceptive brand, Durex-Reckitt Benckiser, created a reproductive education program for young people and parents called Eduka5eks. This study aims to find out how the Corporate Social Responsibility (CSR) communication strategy is in the Eduka5eks reproductive health education program. The research method uses descriptive qualitative. Data were obtained through interviews with brand managers, event project managers, and online observations. The results showed that the communication strategy of the Eduka5eks program consisted of research, planning, implementation, evaluation and reporting. The Eduka5eks program emphasizes research and planning to determine the program’s key messages contained in the logo. Furthermore, the CSR communication strategy in the Eduka5eks program focuses on “interacting” strategies that involve various stakeholders to communicate the program and use controlled media, such as websites, social media brands, and press releases. Another strategy, namely “informing” is carried out as seen in CSR communication media that connects CSR with the core business objectives of the brand. Media that is not controlled in news in online media is in the form of coverage of events carried out by brands. In the aspect of communication development strategy, the strategy implemented is a media and participatory strategy because this program focuses more on the use of various media and nominating brand ambassadors. Suggestions for brands are the need to increase the role of peer educators and expand the program to youth in rural areas.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135803082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Golkar party’s utilization of TikTok for the 2024 election campaign 专业集团党在2024年大选中使用TikTok

Jurnal Manajemen Komunikasi Pub Date : 2023-04-30 DOI: 10.24198/jmk.v7i2.44605

Yudhis Salvania Pradana, Ira Mirawati, Meria Octavianti

{"title":"Golkar party’s utilization of TikTok for the 2024 election campaign","authors":"Yudhis Salvania Pradana, Ira Mirawati, Meria Octavianti","doi":"10.24198/jmk.v7i2.44605","DOIUrl":"https://doi.org/10.24198/jmk.v7i2.44605","url":null,"abstract":"The successful political communication between politicians and the general public demands the utilization of social media, including TikTok, which is currently being utilized by the Golkar Party in preparation for the 2024 elections. This article examines the strategies of political communication in utilizing social media as a means of a political campaign, along with the potential opportunities and challenges that arise during the campaign. This research employs a qualitative descriptive method, collecting primary data through interviews with informants from the Golkar responsible for managing their official TikTok account. The research was conducted from October 2022 to January 2023. The results show that the utilization of TikTok by the Golkar as a campaign platform is driven by several reasons, including adaptation to reach the younger generation, leveraging TikTok’s unique features and wide reach, alignment between party leadership and team enthusiasm, expanding efforts towards democratic campaigns, and being a pioneer among political parties in TikTok utilization. This process involves audience acquisition, content direction, and human resource management. Planning the target audience and message, content design, key messages, and audience interaction are crucial aspects. The experience of Golkar can serve as an example of utilizing TikTok in politics. Challenges faced include content direction, staying up-to-date, consistency, software proficiency, and consolidating the user base.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"222 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135802183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Management of “Awal Minggu Podcast” production during pandemic 疫情期间“阿瓦尔明谷播客”制作管理

Jurnal Manajemen Komunikasi Pub Date : 2023-04-30 DOI: 10.24198/jmk.v7i2.35986

Muhammad Afif Ardhi, Filosa Gita Sukmono, Adinda Putri Surya Kencana

{"title":"Management of “Awal Minggu Podcast” production during pandemic","authors":"Muhammad Afif Ardhi, Filosa Gita Sukmono, Adinda Putri Surya Kencana","doi":"10.24198/jmk.v7i2.35986","DOIUrl":"https://doi.org/10.24198/jmk.v7i2.35986","url":null,"abstract":"This study exposes the production management of the Awal Minggu Podcast during the pandemic. Podcasts were indeed one of the new broadcasting media which formed a new industry, especially in Indonesia. At the beginning of its establishment in 2015, Awal Minggu Podcast became one of the pioneers of podcasts in Indonesia with the main theme of monologue. This study aimed to examine the Awal Minggu Podcast production management during the pandemic. This research used descriptive qualitative methods using a scientific background and involving phenomena that occurred at that time and carried out using existing methods. The data were collected through in-depth interviews, documentation, and related literature. Interviews were conducted online using Zoom and Email with two speakers, namely Adriano Qalbi and Billa Ayu Kinanti, as podcasters and line producers of the Awal Minggu Podcast. The findings found that the Awal Minggu Podcast carried out some steps in its production: pre-production, production, and post-production. The research shows that the Awal Minggu Podcast can effectively and efficiently utilize the management function in producing audio-visual podcast recordings. The basic management functions such as planning, organizing, directing, and supervising are implemented by the Awal Minggu Podcast as support for successful production to get the expected results so that the Awal Minggu Podcast remains productive during the pandemic.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135803083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The maximization of Bamed Health Care social media marketing in the pandemic era 大流行时代百名医疗社会化媒体营销的最大化

Jurnal Manajemen Komunikasi Pub Date : 2023-04-30 DOI: 10.24198/jmk.v7i2.39162

Shinta Ragil Prana

{"title":"The maximization of Bamed Health Care social media marketing in the pandemic era","authors":"Shinta Ragil Prana","doi":"10.24198/jmk.v7i2.39162","DOIUrl":"https://doi.org/10.24198/jmk.v7i2.39162","url":null,"abstract":"The Covid-19 pandemic has changed interaction patterns in socializing. Health service business players must be adaptive in marketing. Social Media Marketing (SMM) is the primary effective solution to promote brands by getting great exposure with minimum costs. By maximizing one IMC element correctly, the existence of the brand and health service business will be maintained. This study aims to determine the strategy of maximizing SMM as a communication medium for health services carried out by BAMED Health Care (BHC). The method used in this research is qualitative descriptive with a case study approach to investigate the depth of steps BHC took during interaction with consumers through social media. The data collection techniques were observation through Instagram, online interviews, and literature studies. Based on the results, researchers analyzed the motivation of BHC in determining SMM strategy by maximizing SMM on their Instagram accounts. The researcher found that the motivation of BHC was to maximize SMM strategy for maintaining customer engagement during the Covid-19 pandemic by maximizing the creation of interesting educational content which was informative and persuasive, activating the Instagram Live feature to provide health education, and making online consultation hashtags. As an evaluation, BHC needs to have a dedicated department to manage SMM activities so that every activity is informed quickly on social media, activates hashtags by making activities such as giveaways, and adds Instagram Live activities carried out on an ongoing basis to achieve even better success.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"198 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135802182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A close-up of bibliographic coupling on organizational communication in sports research 体育研究中组织沟通的书目耦合研究

Jurnal Manajemen Komunikasi Pub Date : 2022-10-30 DOI: 10.24198/jmk.v7i1.41210

Khairul Hafezad Abdullah, Davi Sofyan, J. Rojo, Waleed A. Hammood

{"title":"A close-up of bibliographic coupling on organizational communication in sports research","authors":"Khairul Hafezad Abdullah, Davi Sofyan, J. Rojo, Waleed A. Hammood","doi":"10.24198/jmk.v7i1.41210","DOIUrl":"https://doi.org/10.24198/jmk.v7i1.41210","url":null,"abstract":"The emergence of sport sociology related to sport and communication spurred a gradual entry into academic research. This study uses bibliometric analysis of bibliographic coupling, a phenomenon that occurs when two texts quote the same source. The purpose of this study is to explore publishing trends using the unit of analysis bibliographical coupling on organizational communication in sports. The results indicated that 419 publications had been indexed in the Scopus database between 1981 and 2022. Articles were the most common document published in the database, accumulating 265 papers. Social Sciences is the most significant subject area, with 214 records. A paper written by Winand et al. in 2019 entitled “International sports federations’ social media communication: A content analysis of FIFA’s Twitter account” has become a document that obtained more citations accruing a total strength of 91. Notably, this analysis alludes that the International Journal of Sport Communication has become the most multiple credentials, with 240 citations. Two scholars, Anagnostopoulos, C. and Chadwick, S., were credited as successful authors. Griffith University, from Australia, advanced 67 citations. The United States became the leading country with total link strength of 3876. It can be concluded that research on this topic is expanding due to the empowerment of research methodologies and the development of new research contributions in the form of new avenues. Researchers and practitioners can increase future understanding in this field by thoroughly examining sports communication in numerous research areas.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129847817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Science communication by scientists and influencers on social media 科学家和有影响力的人在社交媒体上的科学传播

Jurnal Manajemen Komunikasi Pub Date : 2022-10-30 DOI: 10.24198/jmk.v7i1.40508

Imamatul Silfia, I. Irwansyah

{"title":"Science communication by scientists and influencers on social media","authors":"Imamatul Silfia, I. Irwansyah","doi":"10.24198/jmk.v7i1.40508","DOIUrl":"https://doi.org/10.24198/jmk.v7i1.40508","url":null,"abstract":"This study analyzes the shift in the science communication landscape, which is starting to be influenced by the presence of influencers on social media. Influencers who influence to construct audience opinions allow the birth of different interpretations of scientific information among the audience, especially the lay audience. These can be seen in the discussion about wildlife care tweeted by veterinarian Nur Purba Priambada who criticized influencer Alshad Ahmad. The reaction to Purbo's tweet shows that not all audiences agree with the scientific information shared by Purbo, even though Purbo has a scientific background. On the other side, some audiences support the influencer Alshad Ahmad who keeps the wildlife on his own. This study uses the netnographic method. This study aims to examines how science communication that takes place on social media affects audience reactions to scientific information shared by scientists and influencers, in this case, Purbo and Alshad Ahmad. The study result shows that the audience does not necessarily believe the information shared by people with scientific backgrounds in a scientific discussion on social media. Although some audiences believe the scientists' scientific information, other audiences trust the influencer more. This finding can be a consideration for scientists to develop an effective communication style on social media regarding scientific information to audiences, especially lay audiences.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116604569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Interpretive case study to understand online communication in an e-tendering project implementation 解释性案例研究，以了解电子投标项目实施中的在线沟通

Jurnal Manajemen Komunikasi Pub Date : 2022-10-30 DOI: 10.24198/jmk.v7i1.39715

N. Nurdin, Sagaf S Pettalongi

{"title":"Interpretive case study to understand online communication in an e-tendering project implementation","authors":"N. Nurdin, Sagaf S Pettalongi","doi":"10.24198/jmk.v7i1.39715","DOIUrl":"https://doi.org/10.24198/jmk.v7i1.39715","url":null,"abstract":"The presence of social media has encouraged the merger of online communication between the government and the community. This phenomenon provides an opportunity for researchers to simultaneously understand the process of government communication online and offline by using an interpretive case study approach. This study aims to demonstrate the use of a qualitative interpretive case study approach to explain the effectiveness of local government communication with local business people in the online context regarding implementing the e-tendering system. This study used a qualitative interpretive method. We conducted both offline and online research to compare the consistency of the data in our study. Using the case study of government and contractors' communication in implementing e-tendering in a regency in South Sulawesi, we gathered data through face-to-face interviews and observed online communication on social media. This study's results indicate an inconsistency in government communication between the online and offline contexts regarding the perception of e-tendering issues. Our findings can be used to increase our understanding of the government's communication strategy with local business people in an online and offline context. Our study also shows that using new media in qualitative interpretive studies can reduce challenges in participant recruitment and access to research sites. However, our study faced challenges on ethical issues regarding communication material shared on social media. Future studies should focus on how ethical issues can be reduced.","PeriodicalId":251017,"journal":{"name":"Jurnal Manajemen Komunikasi","volume":"68 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123101087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 28