Organizational Communication eJournal最新文献_第4页

Exploring the Connections Between Age, Advertising Effectiveness and Purchase Intention in a Traditional Media Setting (Magazines) Versus a Digital Media Setting (Digital Magazines) (in México) 传统媒体环境(杂志)与数字媒体环境(数字杂志)中年龄、广告效果和购买意愿的关系探讨(in m录影带)

Organizational Communication eJournal Pub Date : 2016-11-01 DOI: 10.2139/ssrn.3437106

Jorge Vera Martínez, Marco Espinosa Mascarua

{"title":"Exploring the Connections Between Age, Advertising Effectiveness and Purchase Intention in a Traditional Media Setting (Magazines) Versus a Digital Media Setting (Digital Magazines) (in México)","authors":"Jorge Vera Martínez, Marco Espinosa Mascarua","doi":"10.2139/ssrn.3437106","DOIUrl":"https://doi.org/10.2139/ssrn.3437106","url":null,"abstract":"This work aims to explore in a Mexican context how for two different market segments of age, the digital media (digital magazines) could be a more effective communication channel than the traditional media (printed magazines). With a qualitative approach, it is intended to understand the effects that aspects of consumer profile and consumer habits have on advertising effectiveness, as well as the effects of advertising effectiveness on brand positioning contrasting a digital media with a traditional media. Furthermore, it is envisioned to identify and understand the key factors, attitudes and perceptions that influence the preference and effectiveness of advertising efforts for a traditional vs a digital media. Advertising seems to be having different effects in both segments. Advertising effectiveness may be linked to each person’s aspirations. In the older segment, the products that were remembered had to do a bit more with settling in life, for example, many people remembered cars. Maybe this had to do with the stage of the family life cycle they are going through. On the other hand, the younger segment seems to be more attracted to luxury advertising. Once again the family life cycle appears to have here a lot of influence.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"11 9","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2016-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113932739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Conceptualizing Humor in Advertising: The Moderating Role of Self-Monitoring 广告中的幽默概念化:自我监控的调节作用

Organizational Communication eJournal Pub Date : 2016-06-30 DOI: 10.22555/pbr.v18i3.939

Dr. Irfan Hameed

引用次数: 4

Rokeach’s Instrumental and Terminal Values As Descriptors of Modern Organisation Values 罗基奇的工具价值和终端价值作为现代组织价值的描述

Organizational Communication eJournal Pub Date : 2016-04-01 DOI: 10.33844/IJOL.2016.60252

K. Tuulik, T. Õunapuu, Karin Kuimet, E. Titov

引用次数: 37

Управление Социальным Капиталом Профессионального Сообщества (Management of the Social Capital of the Professional Community) УправлениеСоциальнымКапиталомПрофессиональногоСообщества(专业社区的社会资本的管理)

Organizational Communication eJournal Pub Date : 2015-12-19 DOI: 10.2139/ssrn.2705773

Mariia V. Rubtcova, Natalia Martianova

{"title":"Управление Социальным Капиталом Профессионального Сообщества (Management of the Social Capital of the Professional Community)","authors":"Mariia V. Rubtcova, Natalia Martianova","doi":"10.2139/ssrn.2705773","DOIUrl":"https://doi.org/10.2139/ssrn.2705773","url":null,"abstract":"Russian Abstract: Профессиональные сообщества представляют собой одни из тех промежуточных организаций, которые объединяют членов общества. Они обеспечивают единство действия и социальной сплоченности без непосредственного контакта с его членами. Они помещены в социальной структуре между отдельным специалистом и профессией, с одной стороны, и между специалистом и социальным окружением, с другой. Таким образом, они являются субъектами управления как отдельными профессионалами, так и профессиями в целом. Важной функцией сообществ как субъектов управления с различными интересами является обеспечение двустороннего канала для коммуникации. Конец XX века ознаменовал собой новую революцию в коммуникации, что должно было сказаться и на функциональных аспектах профессиональных сообществ. Впрочем, расхождения между классическими социологическими теориями началось до роста влияния информационных сетей.English Abstract: Professional communities are one of those intermediate organizations that unite members of society. They provide unity of action and social cohesion without direct contact with its members. They are placed in the social structure between individual professionals and the profession, on the one hand, and between professional and social environment on the other. Thus, they are subject to control by individual professionals and profession as a whole. An important function of communities as subjects of management with different interests is to provide two-way channel for communication. The end of the XX century marked a new revolution in communications, which should have an effect on the functional aspects of communities. However, the differences between classical sociological theories began to influence the growth of information networks.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134505481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analyzing Visual Rhetoric in Organizational Research 组织研究中的视觉修辞分析

Organizational Communication eJournal Pub Date : 2015-09-24 DOI: 10.4324/9781315849072.CH22

L. Lefsrud, Heather Graves, N. Phillips

引用次数: 7

Team Building: A Shared Vision Among M.Com Students 团队建设:M.Com学生的共同愿景

Organizational Communication eJournal Pub Date : 2015-04-29 DOI: 10.2139/ssrn.2600599

N. Raghavendra, H. S. Kokila

引用次数: 0

Imaginaries of Ownership: The Logic of Participation in the Moral Economy of 3D Software Design 所有权的想象:三维软件设计道德经济中的参与逻辑

Organizational Communication eJournal Pub Date : 2015-02-03 DOI: 10.2139/ssrn.2559646

Shenja van der Graaf

{"title":"Imaginaries of Ownership: The Logic of Participation in the Moral Economy of 3D Software Design","authors":"Shenja van der Graaf","doi":"10.2139/ssrn.2559646","DOIUrl":"https://doi.org/10.2139/ssrn.2559646","url":null,"abstract":"This article is designed to learn more about the increasing importance attributed to the logic of user participation and sharing (associated with the neoliberal Web 2.0) within and across institutional and platform boundaries. It aims to yield insight into the boundaries of a digital ethics in this context. For this purpose, the study draws on a prominent instance of 3D/games software culture where interdependencies can be seen to develop between institutions, users, and ICTs directing our attention to the exploration of ‘ownership’, thereby highlighting the boundaries of participation and competition. Drawing out the dynamics of ownership is an useful stratagem to yield insight into the mechanisms of production and cooperation. By interrogating the (organization of) social imaginaries involved as a means to draw out how different actors understand and make sense of these cross-border dynamics, it yields a perspective of ownership vis-à-vis the logic of participation, emphasizing – rather than legal conceptions per se – the make-up of negotiations and renegotiations guided by a distributed morality in software development between and across various institutional and platform boundaries.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2015-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117270468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

The Demingism of 21st Century Quality World 21世纪质量世界的Demingism

Organizational Communication eJournal Pub Date : 2014-11-18 DOI: 10.2139/SSRN.2539994

P. Thareja

引用次数: 0

Evaluation of Consumer Attitudes Towards the Ice Tea Category in Greece 希腊消费者对冰茶品类的态度评价

Organizational Communication eJournal Pub Date : 2014-10-01 DOI: 10.2139/ssrn.3510387

Samson Ajayi, Korfoxilioti Xara, Puig Gemma, Qweider Ammar, Sakellaris Stavros

{"title":"Evaluation of Consumer Attitudes Towards the Ice Tea Category in Greece","authors":"Samson Ajayi, Korfoxilioti Xara, Puig Gemma, Qweider Ammar, Sakellaris Stavros","doi":"10.2139/ssrn.3510387","DOIUrl":"https://doi.org/10.2139/ssrn.3510387","url":null,"abstract":"The purpose of this project is to understand consumer attitudes towards the Ice Tea category, as well as the interrelations between Ice Tea and other Liquid Refreshment Beverages (LRBs), and discover new ideas along with new occasions that will grow the consumption of Ice Tea in accordance to seasonality. Given the assumption from client having the company maintaining at least current market share levels, the expected benefit deriving would be the growth of Lipton Ice Tea sales by growing Ice Tea category. Referring to the above statement, the competitive landscape scheme within Ice Tea category shall not be examined, but only against other LRBs. Since Ice Tea sales increased during 2013, an upward trend in consumption seems to be a fact. The client (PepsiCo-IVI), is the leader but has been recently exposed to some competition by newly entrants, Greek companies that keep earning their market share due to economical prices and the origin of final product. All respective members of team have researched several models of consumer behavior and ended up using the Hawkins’ model since it gives a holistic view of the consumer behavior and the way purchase decision process could be affected by internal and external factors. For the purpose of data collection both qualitative and quantitative methods were applied which resulted in interesting findings that guided members to alternations that needed to occur. One of the aforementioned was the segmentation and positioning of the category resulting from the analysis of various factors and attributes that derived from the usage of Marketing Engineering for Excel (MEXL). Having the results of all aforementioned as foundations the team proceeded to the formation of recommendations, promotions and occasions that if followed should result in desired goal.","PeriodicalId":202820,"journal":{"name":"Organizational Communication eJournal","volume":"184 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2014-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116634470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effect of Corporate Alienation on Managerial Decision Making: An Analytical Perspective 企业异化对管理决策的影响:一个分析视角

Organizational Communication eJournal Pub Date : 2014-01-02 DOI: 10.5897/AJBM11.2590

Dr. Rana Zamin Abbas, M. Junaid, M. Athar, Zulfqar Ahmad

引用次数: 1