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The Role of Instagram Influencers in Affecting Purchase Decision of Generation Z Instagram网红对Z世代购买决策的影响
Journal of Business, Management, and Social Studies Pub Date : 2023-01-11 DOI: 10.53748/jbms.v2i3.44
Abie Syahrin Ghalib, Muhril Ardiansyah
{"title":"The Role of Instagram Influencers in Affecting Purchase Decision of Generation Z","authors":"Abie Syahrin Ghalib, Muhril Ardiansyah","doi":"10.53748/jbms.v2i3.44","DOIUrl":"https://doi.org/10.53748/jbms.v2i3.44","url":null,"abstract":"Currently, social media is an online communication tool that made a huge impact on society. It makes social media a means for companies that want to attract the attention of potential consumers by utilizing the role of social media influencers who are considered to have great power and influence in the online world. An influencer could evaluate a product that consumers would admire, encouraging them to purchase it. A social media influencer has a significant role in consumer purchase intention. Hence, it is essential to analyze a factor that might affect a customer’s purchase intention. Therefore, this paper will examine the effect of Instagram influencers on customer purchase intention for Generation Z in Jakarta, Indonesia. An online questionnaire was used to collect the data from 162 respondents who are active Instagram users, currently living in Jakarta, following at least two Instagram influencers, and have purchased a product/service reviewed by Instagram influencers at least once. The findings indicate that Instagram influencers’ expertise and trustworthiness significantly affect customer purchase intention. Therefore, marketers and entrepreneurs in all sectors need to consider and engage with Instagram influencers as a strategy to increase customer purchase intention, particularly when planning to target Gen Z in Jakarta, Indonesia. Also, it can help them evaluate the long term impact that Instagram influencers may have on their business. This study will give a deeper understanding regarding the influence of influencer’s credibility, expertise, and trustworthiness toward Gen Z’s purchase intention.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129746850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Influences of Content Creation and Community Building on Purchase Decision during COVID-19: A Case Study of Sociolla 新冠肺炎期间内容创作和社区建设对购买决策的影响——以socialla为例
Journal of Business, Management, and Social Studies Pub Date : 2023-01-07 DOI: 10.53748/jbms.v2i3.43
Nadiyah Asmaranti Anita Putri, Pananda Pasaribu
{"title":"The Influences of Content Creation and Community Building on Purchase Decision during COVID-19: A Case Study of Sociolla","authors":"Nadiyah Asmaranti Anita Putri, Pananda Pasaribu","doi":"10.53748/jbms.v2i3.43","DOIUrl":"https://doi.org/10.53748/jbms.v2i3.43","url":null,"abstract":"This study aims to ascertain the influence of social media marketing via Instagram, which includes content creation and community building, on purchase decision in Sociolla during the pandemic. This study collected primary data from respondents via questionnaires. The respondents were 101 people with customers who became Sociolla followers and made online purchases on Sociolla during the COVID-19 pandemic. SPSS was used to analyze the data in this analysis. Analytical techniques include multiple linear regression analysis, the t test for partial hypotheses, the F test for simultaneous hypotheses, and the coefficient of determination (R²). This study found that content creation and community development had a significant positive effect on purchase decision. The partial results (t test) indicate that the variables relating to content sharing most influence purchase decision. While concurrently (F test) demonstrates that content creation and community building have a significant effect on purchasing decisions. Although the relationship between community building and purchase decision has been examined in past research, the specific relationships examined in this study in comparison with the content creation-purchase decision relationship has not yet been previously investigated using a local cosmetic brand followers in Indonesia.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126841980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do Owner Characteristic, Technology Usage, and Product Competence Affect Small Business Performance? 所有者特征、技术使用和产品竞争力是否影响小企业绩效?
Journal of Business, Management, and Social Studies Pub Date : 2023-01-04 DOI: 10.53748/jbms.v2i2.41
Nila Cahyati
{"title":"Do Owner Characteristic, Technology Usage, and Product Competence Affect Small Business Performance?","authors":"Nila Cahyati","doi":"10.53748/jbms.v2i2.41","DOIUrl":"https://doi.org/10.53748/jbms.v2i2.41","url":null,"abstract":"The purpose of the research is to evaluate the factors of owner characteristics, technology usage, and product competence toward small business performance. The research model was tested using a survey of 64 small business shoppers in Jakarta. The research findings indicate that owner characteristics, technology usage, and product competence affect small business performance. The results point to the importance of owner characteristics, technology usage, and product competence factors in understanding small business performance.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128954811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Youtube's Beauty Vlogger on Consumer Buying Decision (The Case of University Students) Youtube美妆视频博主对消费者购买决策的影响(以大学生为例)
Journal of Business, Management, and Social Studies Pub Date : 2023-01-03 DOI: 10.53748/jbms.v2i2.42
Safir Dzakiyyah Aziziyah Putri
{"title":"The Impact of Youtube's Beauty Vlogger on Consumer Buying Decision (The Case of University Students)","authors":"Safir Dzakiyyah Aziziyah Putri","doi":"10.53748/jbms.v2i2.42","DOIUrl":"https://doi.org/10.53748/jbms.v2i2.42","url":null,"abstract":"Advancement in technology has brought a lot of changes in many aspects of life. Currently, there are trends of YouTube’s Beauty Vlogger where they share videos on how to apply makeup or information on a beauty product through tutorials or by reviewing with clear presentations and attractive visuals as a way to influence women to be interested in using these beauty products. It cannot be denied that these trends have been supporting a lot of existing businesses. The purpose of this research is to analyze the influence of YouTube’s Beauty Vlogger with its three dimensions of Attractiveness, Trustworthiness, and Expertise towards consumer buying decision. The data collection technique uses random sampling which produces data from people who are beauty enthusiasts. There were 57 respondents for this research after the researcher distributed the questionnaires through several social media platforms. The researcher used SPSS as the data analysis technique. The result of this research shows that YouTube’s beauty vlogger significantly influenced the consumer buying decision. Although the relationships between the influencer’s attractiveness, trustworthiness, expertise, and consumer buying interest have been examined in past research, the specific relationships examined in this study have not yet been previously investigated using YouTube vloggers in Indonesia and a sample of the country’s young people.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"168 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128234096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Brand Image and Celebrity Influencers towards Consumer Purchase Intention of ERIGO Store 品牌形象与名人网红对ERIGO店铺消费者购买意愿的影响
Journal of Business, Management, and Social Studies Pub Date : 2022-12-15 DOI: 10.53748/jbms.v2i2.39
Kanaya Audy Phwa, Maria Ervania Eka Putri
{"title":"The Effect of Brand Image and Celebrity Influencers towards Consumer Purchase Intention of ERIGO Store","authors":"Kanaya Audy Phwa, Maria Ervania Eka Putri","doi":"10.53748/jbms.v2i2.39","DOIUrl":"https://doi.org/10.53748/jbms.v2i2.39","url":null,"abstract":"Exacerbated by mass media and modern digital marketing, the role of celebrity influence is considered paramount in driving forward purchase intention and in building a strong brand image. However, studies for this topic provide mixed results, with very few being conducted within the geographical context of Indonesia. This paper surveys whether these factors (celebrity influence; brand image) significantly affect Indonesian respondents’ purchase decision for the local brand, ERIGO. An online survey questionnaire was developed using multiple perceptional scales with prevalidated survey items, as taken from previous research. The results show that neither brand image nor celebrity influence have a positive significant impact on purchase decision for respondents in Indonesia. The suggested consumer purchase intention study will contribute to the growing body of knowledge aimed at understanding behavior of consumer purchase intention in Indonesia.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"278 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126845011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Student Engagements in a Low-Literacy Culture Country – The Case of Indonesia 低识字率文化国家的学生参与-以印尼为例
Journal of Business, Management, and Social Studies Pub Date : 2022-11-23 DOI: 10.53748/jbms.v2i2.33
B. Setiono, M. Rahmi, P. Aditya, Rusyda Hamidah, Umar Indrawan
{"title":"Student Engagements in a Low-Literacy Culture Country – The Case of Indonesia","authors":"B. Setiono, M. Rahmi, P. Aditya, Rusyda Hamidah, Umar Indrawan","doi":"10.53748/jbms.v2i2.33","DOIUrl":"https://doi.org/10.53748/jbms.v2i2.33","url":null,"abstract":"Education in the 21st century calls for more student-centered learning systems to promote innovation and creativity skills over compliance and conformity attitudes. Student active engagement is one main feature of a student-centered learning system. In a country with a low literacy rate, this study looked at the effects of teaching strategies and lecturers’ classroom behavior on student involvement. Can we introduce a student-centered learning system in this kind of country? Using a survey method, this study collected the perception of undergraduate students from various universities in Indonesia. Online survey was used to capture student perceptions on learnings methods, lectures behavior and student engagement. This study found that learning method and lecturers’ behavior influenced student engagement in the learning process. This study adds to the literature on learning experiences for students. We found ways to increase and improve student engagement in low literacy-ranking nations. ","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131187540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Online Impulse Buying in the Youth Context: Hedonic Motives, Emotional Responses, and Involvement in Fashion as Antecedents 青少年网络冲动购买:享乐动机、情绪反应和参与时尚的前因
Journal of Business, Management, and Social Studies Pub Date : 2022-11-13 DOI: 10.53748/jbms.v2i1.34
Prayataneswara Dwiputri Susanto
{"title":"Online Impulse Buying in the Youth Context: Hedonic Motives, Emotional Responses, and Involvement in Fashion as Antecedents","authors":"Prayataneswara Dwiputri Susanto","doi":"10.53748/jbms.v2i1.34","DOIUrl":"https://doi.org/10.53748/jbms.v2i1.34","url":null,"abstract":"The main aim of this study is to examine how hedonic motives, emotional variables, and involvement in fashion can impact impulsive behaviors in the fashion industry within Generation Z. The data was collected from 40 respondents through an online survey, with mostly high school graduates located in Jakarta were tested and finally analyzed. The result shows that both hedonic motives and involvement in fashion have significant effects towards impulse buying. However, the research shows that emotional variables did not have a significant impact on impulse buying. The suggested study will contribute to the growing body of online impulse buying knowledge in the context of the youth in a developing country.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"362 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122758899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinants of Financial Performance of Commercial Banks: Evidence from Indonesia 商业银行财务绩效的决定因素:来自印度尼西亚的证据
Journal of Business, Management, and Social Studies Pub Date : 2022-10-23 DOI: 10.53748/jbms.v2i1.32
Putu Indah Oktapiani
{"title":"Determinants of Financial Performance of Commercial Banks: Evidence from Indonesia","authors":"Putu Indah Oktapiani","doi":"10.53748/jbms.v2i1.32","DOIUrl":"https://doi.org/10.53748/jbms.v2i1.32","url":null,"abstract":"The purpose of the study was to examine the determinants of banks’ profitability at commercial banks listed on the Indonesia Stock Exchange. This study employs a quantitative approach that emphasizes objective measurements. The Return on Assets is the dependent variable in this research. In addition, there are four independent variables, namely Loan to Deposit Ratio, Non-Performing Loan, Cost to Income ratio, and Bank Size. The data on Return on Assets was retrieved from Otoritas Jasa Keuangan. In addition, the LDR, NPL, CIR, and Bank Size were also obtained from the bank annual report and Otoritas Jasa Keuangan. The number of samples used in this study was 115 data retrieved from 23 commercial banks during five years of cross-time data. The test results show that Cost to Income ratio and Bank size significantly influence ROA negatively, while Loan to Deposit ratio and Non-Performing loans insignificantly influence ROA. The suggested study will contribute to the growing body of Return on Assets knowledge in the context of commercial banks in Indonesia.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127799560","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Employee Performance in Indonesian Companies: Work Environment, Training & Career Development, and Rewards & Recognition as Antecedents 印尼公司的员工绩效:工作环境、培训与职业发展、奖励与认可
Journal of Business, Management, and Social Studies Pub Date : 2022-10-22 DOI: 10.53748/jbms.v2i1.31
Maria Ervania Eka Putri, Ananda Putri Ahwallia, Fabian Narmada Radhiya, Frisca Octaviyana, Safir Dzakiyyah Aziziyah Putri
{"title":"Employee Performance in Indonesian Companies: Work Environment, Training & Career Development, and Rewards & Recognition as Antecedents","authors":"Maria Ervania Eka Putri, Ananda Putri Ahwallia, Fabian Narmada Radhiya, Frisca Octaviyana, Safir Dzakiyyah Aziziyah Putri","doi":"10.53748/jbms.v2i1.31","DOIUrl":"https://doi.org/10.53748/jbms.v2i1.31","url":null,"abstract":"The purpose of the study was to find out which antecedent has the greatest impact on employee performance: work environment, training and career development, or rewards and recognition. The data collection technique uses random sampling which produces data from the perspective of people who are experienced as employees of a company or organization with expectancy theory as the base measurement of the analysis. The findings revealed that work environment had the biggest influence on employee’s work performance, while training and career development did not. The suggested employee performance study will contribute to the growing body of knowledge aimed at understanding behavior of employees in Indonesia.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114488184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Effect of Perceived Quality, Perceived Enjoyment, and Social Influence toward Brand Loyalty of Valorant 感知品质、感知享受及社会影响对英勇品牌忠诚度的影响
Journal of Business, Management, and Social Studies Pub Date : 2022-03-11 DOI: 10.53748/jbms.v2i1.30
Jonathan Alexander, D. Hidayat
{"title":"The Effect of Perceived Quality, Perceived Enjoyment, and Social Influence toward Brand Loyalty of Valorant","authors":"Jonathan Alexander, D. Hidayat","doi":"10.53748/jbms.v2i1.30","DOIUrl":"https://doi.org/10.53748/jbms.v2i1.30","url":null,"abstract":"ABSTRACT The purpose of the study was to reveal if there exists a quality-enjoyment-social influence-satisfaction-loyalty gap among gamers when it comes to playing the game Valorant. The study used a deductive and quantitative research approach by conducting an online survey which was distributed with a non-probability convenience sampling technique toward Valorant game players in Indonesia. The survey resulted in 96 valid responses which was quantitatively analyzed. The findings revealed that there exists a quality-enjoyment-social influence-satisfaction-loyalty gap among gamers in Indonesia when it comes to the context of the game Valorant. The most influential determinant affecting customer satisfaction was perceived enjoyment, and the most affecting loyalty was perceived quality. The suggested e-sports experience will contribute to the growing body of knowledge aimed at understanding e-sports consumer behavior.","PeriodicalId":201940,"journal":{"name":"Journal of Business, Management, and Social Studies","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124484512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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