Revista de Administração da UFSM最新文献_第7页

O fenômeno da viralização: o caso da moda feminina no Brasil 病毒式传播现象:巴西女性时尚的案例

Revista de Administração da UFSM Pub Date : 2022-10-22 DOI: 10.5902/1983465965949

Caline Gonçalves Migliato, Vanessa Cuzziol Pinsky, Patricia González Aldea

{"title":"O fenômeno da viralização: o caso da moda feminina no Brasil","authors":"Caline Gonçalves Migliato, Vanessa Cuzziol Pinsky, Patricia González Aldea","doi":"10.5902/1983465965949","DOIUrl":"https://doi.org/10.5902/1983465965949","url":null,"abstract":"Objetivo – Um dos maiores desafios empresariais é entender o fenômeno da viralização, que acontece quando determinados produtos se espalham rapidamente entre os estratos sociais, são adotados pela maioria e perdem força logo em seguida. A importância deste estudo está no impacto econômico da viralização do marketing na moda feminina. O objetivo principal desta pesquisa é compreender como se relacionam os principais fatores responsáveis pela viralização de produtos de moda.\u0000Metodologia – Trata-se de uma pesquisa qualitativa e descritiva, baseada no método de estudo de caso setorial. Os dados primários foram coletados por meio de entrevistas em profundidade com especialistas do mercado. A análise de conteúdo foi realizada por meio da técnica de codificação em três níveis (aberta, axial e teórica), com auxílio do software Atlas.TI.\u0000Resultados – Os principais resultados da pesquisa indicam que a viralização ocorre quando os seguintes fatores estão relacionados: atributos funcionais e emocionais do produto, difusores, comunicação, estratégia de marca e comportamento do consumidor. No caso da moda feminina, a previsão de tendências é importante para o desenvolvimento das coleções. Representa a forma da empresa estar à frente do consumidor e produzir as peças para atender às suas necessidades.\u0000Limitações – A limitação está relacionada à amostra. Apesar de serem especialistas no setor da moda, por falta de tempo e recursos, os grupos de consumidores não foram incluídos na pesquisa.\u0000Originalidade – A principal contribuição acadêmica do estudo é a proposição de um modelo teórico que explique o fenômeno da viralização no caso setorial estudado.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124179929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Creating sustainable businesses and careers: analysis of entrepreneurs’ life stories through the lens of career sustainability 创建可持续的企业和职业:通过职业可持续性的视角分析企业家的人生故事

Revista de Administração da UFSM Pub Date : 2022-10-22 DOI: 10.5902/1983465970062

Laís Viera Trevisan, Patrícia Böck Bandeira, Eliane Aragão da Silva, A. Scheffer, E. Pedrozo

{"title":"Creating sustainable businesses and careers: analysis of entrepreneurs’ life stories through the lens of career sustainability","authors":"Laís Viera Trevisan, Patrícia Böck Bandeira, Eliane Aragão da Silva, A. Scheffer, E. Pedrozo","doi":"10.5902/1983465970062","DOIUrl":"https://doi.org/10.5902/1983465970062","url":null,"abstract":"Purpose: This study aimed to analyze how the career-building process of sustainable entrepreneurs occurs from the perspective of sustainable careers and how the influential factors in their career decisions are related to the dimensions and characteristics of sustainable careers.\u0000Design/methodology/approach: This is a qualitative study carried out by analyzing three Brazilian entrepreneurs’ life stories. Subsequently, the data were submitted to narrative analysis using the Atlas.ti software and then interpreted using sustainable career’s dimensions and characteristics.\u0000Findings: The study corroborates the literature on entrepreneurship, sustainability, and careers, shedding new light on the career decision process of sustainable entrepreneurs from the assumptions of the sustainable career perspective. We identified the emergence of influential categories as a disorienting dilemma, the importance of agency and meaning dimensions and the career coherence with values, quality of life, and self-fulfillment. In addition, sustainable entrepreneurship appears to be in line with the ideals of decent work, allowing for individual well-being, matching life and career values, and long-term employability.\u0000Originality: The sustainable career perspective offers an innovative, dynamic, and systemic perspective to understanding the professional trajectories of sustainable entrepreneurs, considering their learning along their trajectory, crossing different social spaces, experiences, and creations, which allow them to improve the adaptability necessary for the sustainability of their careers.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115573480","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Os efeitos da pandemia de COVID-19 no desempenho econômico-financeiro das companhias abertas brasileiras COVID-19大流行对巴西上市公司经济和财务业绩的影响

Revista de Administração da UFSM Pub Date : 2022-10-22 DOI: 10.5902/1983465967372

Ewerton Alex Avelar, J. Orefici, S. L. Borges, O. Campos, Priscila Oliveira Ferreira

{"title":"Os efeitos da pandemia de COVID-19 no desempenho econômico-financeiro das companhias abertas brasileiras","authors":"Ewerton Alex Avelar, J. Orefici, S. L. Borges, O. Campos, Priscila Oliveira Ferreira","doi":"10.5902/1983465967372","DOIUrl":"https://doi.org/10.5902/1983465967372","url":null,"abstract":"Objetivo – O objetivo da pesquisa apresentada neste artigo foi analisar os efeitos da pandemia de Covid-19 sobre o desempenho econômico-financeiro das companhias abertas brasileiras listadas na Brasil, Bolsa, Balcão (B3) em 2020.\u0000Design / metodologia / abordagem – Trata-se de uma pesquisa quantitativa e descritiva. A amostra consistiu em companhias abertas brasileiras, sendo que seus dados trimestrais de 2019 e 2020 foram coletados da Plataforma Economática® e da B3. Para a análise, foram usadas as seguintes técnicas: análise de conteúdo, estatística descritiva, teste de Kolmogorov-Smirnov, coeficiente de correlação de Kendall, teste de Kruskal-Wallis, teste de Wilcoxon e regressão múltipla.\u0000Resultados – A análise dos dados indicou os efeitos esperados no desempenho econômico-financeiro das companhias nos dois primeiros trimestres de 2020: (1) redução do valor de mercado e da rentabilidade; e (2) aumento dos ciclos de atividades e do endividamento. Nos trimestres seguintes, verificou-se uma reversão desses efeitos, mas que foram sentidos de diferentes formas pelas empresas dos diversos setores.\u0000Originalidade / valor – O estudo contribui para a literatura sobre finanças corporativas em diferentes aspectos: (a) apresenta uma ampla análise dos efeitos da pandemia de Covid-19 sobre as diferentes dimensões econômico-financeiras das companhias; (b) discute não apenas os efeitos da pandemia, mas também as reações das empresas e implicações econômico-financeiras dessas reações; (c) analisa informações externas e internas às empresas para subsidiar as conclusões; e (d) enfocam-se todos os trimenstres do ano de 2020, analisando a evolução da pandemia ao longo do período.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122231548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Democracy, corruption and civil liberties: does national context influence corporate carbon disclosure? 民主、腐败和公民自由:国家背景会影响企业碳信息披露吗?

Revista de Administração da UFSM Pub Date : 2022-10-22 DOI: 10.5902/1983465969190

Alan Bandeira Pinheiro, Thicia Stela Lima Sampaio, Rubens Carlos Rodrigues, Ana Julia Batistella

{"title":"Democracy, corruption and civil liberties: does national context influence corporate carbon disclosure?","authors":"Alan Bandeira Pinheiro, Thicia Stela Lima Sampaio, Rubens Carlos Rodrigues, Ana Julia Batistella","doi":"10.5902/1983465969190","DOIUrl":"https://doi.org/10.5902/1983465969190","url":null,"abstract":"Design/methodology/approach: This research analyzes the carbon disclosure of 1328 companies based in 19 countries. The level of democracy, corruption and civil liberties in the countries was measured using variables from the Varieties of Democracy database. The data were analyzed using three econometric models.\u0000Purpose: This research paper answers the following question: How does the country level of democracy, corruption and civil liberties affect carbon disclosure?\u0000Findings: The results show that the carbon disclosure of companies is affected by the institutional context of the country where the company operates. Therefore, in countries where the level of democracy and control of corruption is higher, companies are more involved in carbon disclosure.\u0000Research limitations/implications: The findings confirm the Institutional Theory, by reinforcing that not only the organizational context, but also the social and political context of the country are relevant for the dissemination of carbon.\u0000Practical implications: Managers of companies based in countries with a greater voice for citizens and a lower level of corruption should invest more resources for the dissemination of carbon. In these countries, companies are under greater pressure from stakeholders for information on carbon emissions.\u0000Social implications: The findings show that policy makers can incorporate protection mechanisms for stakeholders and not just shareholders. Lawmakers can propose increased penalties and criminalized corrupt practices and illicit enrichment of public officials. Less power of voice for citizens and a higher level of corruption can reduce the effectiveness of national policies for sustainable development.\u0000Originality/value: This research, in addition to advancing the studies on carbon disclosure in different national contexts, has for the first time used the credit rating control variable.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129390047","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

The influence of people management practices on a culture of lean manufacturing 人员管理实践对精益生产文化的影响

Revista de Administração da UFSM Pub Date : 2022-10-22 DOI: 10.5902/1983465965469

Luciano Trentin, G. Tontini

{"title":"The influence of people management practices on a culture of lean manufacturing","authors":"Luciano Trentin, G. Tontini","doi":"10.5902/1983465965469","DOIUrl":"https://doi.org/10.5902/1983465965469","url":null,"abstract":"Purpose – This article aims to assess the perception of the influence of people management practices on the process of implementing a lean manufacturing culture.\u0000Design/methodology/approach – The sample consisted of 303 respondents from five textile companies located in the southern region of Brazil, being collected by accessibility and convenience. Multiple regression analysis was used for data treatment and analysis.\u0000Findings – As a result, the research showed that people management practices (recruitment and selection, retaining talent, people development, and work environment) influence the implementation of lean manufacturing in organizations. In contrast, the working contract practice did not show an influence on the implementation of lean manufacturing.\u0000Research limitations/implications – The use of a certain market segment considering a cross-sectional view can be considered a limitation of the study, therefore, the data may not express the results that would be obtained if analyzed in different market segments.\u0000Practical implications – Pragmatically, it can be considered that this research contributes so that the main organizational managers can choose the most appropriate people management practice during the process of implementing a lean manufacturing culture, that is, investing essentially in retention and employee training.\u0000Originality/value – This study is relevant and contributes to the expansion of scientific studies about people management practices and the implementation of lean manufacturing. In addition, the study allows managers of textile organizations to understand the level of implementation of lean manufacturing, and which people management practices should be prioritized in the adoption of lean.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133501745","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of environmental engagement in the decision to purchase sustainable cosmetics: An analysis using the Theory of Planned Behavior 环境参与对购买可持续化妆品决策的影响:基于计划行为理论的分析

Revista de Administração da UFSM Pub Date : 2022-10-22 DOI: 10.5902/1983465969295

Jaqueline Gonçalves, Aline Regina Santos, Ana Paula Kieling, Rafael Tezza

{"title":"The influence of environmental engagement in the decision to purchase sustainable cosmetics: An analysis using the Theory of Planned Behavior","authors":"Jaqueline Gonçalves, Aline Regina Santos, Ana Paula Kieling, Rafael Tezza","doi":"10.5902/1983465969295","DOIUrl":"https://doi.org/10.5902/1983465969295","url":null,"abstract":"Purpose: This research aims to identify the influence of environmental engagement on the purchase intention for sustainable cosmetics by Brazilian consumers using the Theory of Planned Behavior.\u0000Methodology: In the qualitative phase, the study conducted two in-depth interviews, aiming to build a survey considering the main behavioral, normative, and control consumer beliefs. In the quantitative phase, an online survey was conducted. We analyzed 114 responses from sustainable cosmetics consumers, using SEM.\u0000Findings: The results revealed a correlation between purchase intention, consumer attitude, and perceived behavioral control. Although the perceived behavioral control was considered significant, it has a small influence when compared to the individual’s attitude toward the behavior. This means that the stronger the advantages and benefits of using the product, the more likely the consumer is to buy and use it. Also, environmental engagement was proven to positively influence consumer behavioral and normative beliefs. It indicates that the more environmentally engaged the consumer, the greater the advantages the individual perceives in buying sustainable cosmetics.\u0000Theoretical contributions: The study extends the theory by determining a model with a significant ability to explain the environmental engagement in sustainable cosmetics’ purchase intention. Regarding consumer behavior, this research has shown that personal feelings are the main influencer of purchase.\u0000Relevance/Originality: The increase in sustainable consumption has attracted the attention of the most diverse market segments. This study brings light to new propositions concerning purchase intention and environmental engagement by proposing, testing, and validating a model in the context of sustainable cosmetics.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122536155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Agricultural cooperative system: management challenges and feasible solutions 农业合作社制度:管理挑战与可行对策

Revista de Administração da UFSM Pub Date : 2022-10-22 DOI: 10.5902/1983465968884

Osmar de Paula Oliveira Junior, A. Wander

{"title":"Agricultural cooperative system: management challenges and feasible solutions","authors":"Osmar de Paula Oliveira Junior, A. Wander","doi":"10.5902/1983465968884","DOIUrl":"https://doi.org/10.5902/1983465968884","url":null,"abstract":"Purpose/objective: To describe the managerial challenges agricultural cooperatives face and list the leading solutions that can be adopted to overcome such bottlenecks.\u0000Design/methodology/approach: A systematic literature review was done, with a research protocol based on “Methodi Ordinatio” (Pagani et al., 2015) to select relevant papers. The study covered aspects of management and administration of agro-industrial cooperatives, social management, risk management in agribusiness, strategic management in agribusiness, new generation cooperatives, cooperative management, cooperative governance and challenges to the cooperative system.\u0000Findings: Efficient conciliation of cooperatives' social and economic agenda requires management professionalization. The cooperative must adopt a series of good management and governance practices and a strategic positioning that guarantees a competitive position, putting it on an equal footing with private firms. The central management tools identified are separation between control and ownership, strategic management, strategic alliances and partnerships, management branding, restricted membership, social management, self-financing and risk management, with numerous other management options available. The main obstacles are the conservative environment and the need to update cooperative doctrinal principles, impediments to modernizing Brazilian agricultural cooperatives' management.\u0000Originality/value: The paper identifies aspects of a conservative environment and the need to update the cooperative principles that hinder the modernization of the management in Brazilian agricultural cooperatives.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130458268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Connectivity between the Latin American and U.S. stock markets in the presence of the Covid-19 pandemic 新冠肺炎疫情期间拉美和美国股市的连通性

Revista de Administração da UFSM Pub Date : 2022-10-22 DOI: 10.5902/1983465969467

Paulo Sergio Ceretta, V. R. Dutra, Paulo Fernando Marschner

{"title":"Connectivity between the Latin American and U.S. stock markets in the presence of the Covid-19 pandemic","authors":"Paulo Sergio Ceretta, V. R. Dutra, Paulo Fernando Marschner","doi":"10.5902/1983465969467","DOIUrl":"https://doi.org/10.5902/1983465969467","url":null,"abstract":"Objective - This paper aims to revisit the relationship between the Latin American and U.S. stock markets during the Covid-19 pandemic.\u0000Methodology- The dynamic connectivity between these markets was estimated by implementing the time-varying VAR model (TVP-VAR) for daily data from January 2010 to June 2021.\u0000Results - There are three main results. First, although spillovers from each market accounted for most of their variance, exchanges were not entirely independent of each other. Second, the U.S. and Brazil were net transmitters of spillovers, while Argentina and Chile were net receivers. Finally, the magnitude of net spillovers is not high enough to characterize a contagion effect.\u0000Practical implications - The inclusion of Latin American stock markets in the scope of Covid-19 studies is an important contribution to the literature that often neglects Latin American markets in its samples.\u0000Originality - The study of the connection between markets in the presence of Covid-19 differs from most that focus exclusively on the impact of Covid-19. Understanding the relationship between Latin American and U.S. markets in the presence of a crisis unlike any that has occurred before can help investors in their investment strategies and policymakers, governments, and monetary authorities interested in the integration or disintegration between markets.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126321694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of self-efficacy on training effectiveness in cooperative organizations 合作组织中自我效能感对培训效果的影响

Revista de Administração da UFSM Pub Date : 2022-07-20 DOI: 10.5902/1983465967213

Eliane Lourenço Goulart, A. Weymer, V. Moreira

{"title":"The influence of self-efficacy on training effectiveness in cooperative organizations","authors":"Eliane Lourenço Goulart, A. Weymer, V. Moreira","doi":"10.5902/1983465967213","DOIUrl":"https://doi.org/10.5902/1983465967213","url":null,"abstract":"Purpose – This research aims to analyze the relationship between the effectiveness of training at work and self-efficacy in cooperative organizations.\u0000Theoretical framework - Considering its complexity and the conceptual gaps regarding the topic, it was decided to conduct an analysis of the relationship between a variable of the affective dimension (self-efficacy), and a performance variable (training effectiveness).\u0000Design/methodology/approach – The research was conducted in the form of a survey and the data were obtained through questionnaires applied to employees from cooperatives in Paraná State who participated in acts of training and development. The data were analyzed using descriptive statistics, factor analysis and structural equation modeling.\u0000Findings – The confirmation of the general hypothesis evidenced a positive relationship between self-efficacy and training effectiveness, demonstrating that, for cooperative organizations, investing in the development of people with high-efficacy results in learning and improves the outcome of their work.\u0000Practical implications – The main practical contribution of this study lies in the importance of the affective dimension in the individual development process, as individual beliefs about the benefits of learning enable the development of new skills that influence work performance.\u0000Originality/value – The results indicate the need for more in-depth studies of affective indicators of training and its impact on work, notably in relation to self-efficacy, through its capacity for modifying behavior and generating concrete actions through an individual’s belief regarding what he is capable of achieving.\u0000 ","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117248890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Empreendedores “pós” pandemia: contribuição na gestão da inovação 大流行后的企业家:对创新管理的贡献

Revista de Administração da UFSM Pub Date : 2022-07-20 DOI: 10.5902/1983465968131

T. Mota, Sarah Monteiro Galdino, José Wellington Alves Grangeiro Filho, Quitéria Livia Farias Martins, Francisco Davi Pinheiro Leal

{"title":"Empreendedores “pós” pandemia: contribuição na gestão da inovação","authors":"T. Mota, Sarah Monteiro Galdino, José Wellington Alves Grangeiro Filho, Quitéria Livia Farias Martins, Francisco Davi Pinheiro Leal","doi":"10.5902/1983465968131","DOIUrl":"https://doi.org/10.5902/1983465968131","url":null,"abstract":"Objetivo - Esta pesquisa objetivou conhecer a prática da gestão da inovação no comércio varejista de Sobral, Ceará, visando oferecer uma contribuição para a sustentabilidade desses empreendimentos, que representam mais de 50% do PIB do município e vem sofrendo as consequências da pandemia do COVID-19, além de estimular novas frentes de pesquisa na área de inovação no comércio varejista.\u0000Design / metodologia / abordagem - Trabalhou-se com uma investigação de campo através de respondentes não identificados, utilizando-se de questionário semiestruturado, com as categorias teóricas de criatividade, inovação e gestão do conhecimento, para analisar o processo de gestão da inovação. Trata-se de um trabalho que utilizou método qualitativo, com objetivos descritivos, sendo a análise dos dados feita através da análise de conteúdo.\u0000Resultados - Os resultados mostram que já existe um clima favorável à gestão da inovação no segmento empresarial do comércio varejista de Sobral. No entanto, observa-se que é necessário organizar a governança do segmento e estimular a criatividade e a gestão do conhecimento como fatores de inovação. A transferência de tecnologia, através da parceria universidade-empresa, precisará ser induzida para que os impactos e as transformações competitivas para o setor se completem.\u0000Originalidade / valor - Considera-se a pesquisa relevante uma vez que o tema da gestão da inovação no comércio varejista é relativamente novo na área científica, podendo orientar pesquisas futuras em outros municípios, além de aprofundar os elementos que viabilizarão a aproximação universidade-empresa como fator de competitividade, principais limitações do trabalho.","PeriodicalId":197586,"journal":{"name":"Revista de Administração da UFSM","volume":"95 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124800020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0