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Journal of Pharmaceutical Marketing & Management最新文献

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A Bibliography of Pharmacy Administration Master's Theses and Doctoral Dissertations 1993–2000 1993-2000年药学管理硕士学位论文和博士学位论文目录
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V15N03_07
J. Johnson, S. Madhavan
{"title":"A Bibliography of Pharmacy Administration Master's Theses and Doctoral Dissertations 1993–2000","authors":"J. Johnson, S. Madhavan","doi":"10.3109/J058V15N03_07","DOIUrl":"https://doi.org/10.3109/J058V15N03_07","url":null,"abstract":"ABSTRACTThe following list contains master's theses and doctoral dissertations related to the discipline of pharmacy administration for the period 1993 to 2000. This list begins where the previous bibliography listing master's theses and doctoral dissertations work in pharmaceutical marketing and management for the period 1985 to 1992 left off (Journal of Marketing and Management, Vol. 8(1) 1994 by David J. McCaffrey III and Lisa Ruby Basara). The master's theses and doctoral dissertations for this publication were obtained through a survey of pharmacy schools having graduate programs in pharmacy administration. Missing information for dissertations was found using Dissertation Abstracts Online.The list of theses and dissertations was originally separated into categories of economics, education, management, marketing, outcomes research, and social/behavioral sciences. The classification into these specific subject areas in many instances may be debatable but was left up to the interpretation of those gath...","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"29 1","pages":"77-115"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90701321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Drug Attributes and Patient Out-of-Pocket Cost Impact on Preference: Conjoint Analysis of Physicians, Pharmacists, and Consumers 药物属性和患者自付费用对偏好的影响:医生、药剂师和消费者的联合分析
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V15N02_04
G. Wellman, D. Pathak, J. Schommer, S. Schweikhart
{"title":"Drug Attributes and Patient Out-of-Pocket Cost Impact on Preference: Conjoint Analysis of Physicians, Pharmacists, and Consumers","authors":"G. Wellman, D. Pathak, J. Schommer, S. Schweikhart","doi":"10.3109/J058V15N02_04","DOIUrl":"https://doi.org/10.3109/J058V15N02_04","url":null,"abstract":"ABSTRACTThe objective of this study was to develop an understanding of the impact of drug attributes on preference, for decision makers. Conjoint analysis of physicians, pharmacists, and consumers was conducted in an Ohio PPO. Subjects rated drug scenarios that varied on select attributes. Functional status was the noneconomic attribute with the greatest impact on preference. Frequency of administration and side effects were the factors that had the least impact. Physicians, pharmacists, and consumers did not tend to differ in the relative importance placed on noneconomic attributes. These three groups did differ in the manner in which they incorporated cost into the drug selection process.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"72 1","pages":"47-61"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88383872","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Model of Job Performance, Job Satisfaction, and Life Satisfaction Among Sales and Sales Support Employees at a Pharmaceutical Company 某制药公司销售与销售支持人员工作绩效、工作满意度与生活满意度模型
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V16N01_06
M. Prince, Robert L. Engle, K. Laird
{"title":"A Model of Job Performance, Job Satisfaction, and Life Satisfaction Among Sales and Sales Support Employees at a Pharmaceutical Company","authors":"M. Prince, Robert L. Engle, K. Laird","doi":"10.3109/J058V16N01_06","DOIUrl":"https://doi.org/10.3109/J058V16N01_06","url":null,"abstract":"ABSTRACTThis study investigates the influence of role conflict, role ambiguity, and role strain on job performance, job satisfaction, and life satisfaction among field sales and company sales support employees in a single pharmaceutical company. Because this study is based on data from a single company, these results may not necessarily be generalized to all companies in the industry. In the present research, a path model of the process reveals important variations in response to role conflict, role ambiguity, and role strain between the two classes of employees. For both classes, the influence of decreased role ambiguity is generally positive for measured outcomes. However, reductions in role conflict, while lessening role strain, are likely to result in lower job performance for field sales employees. Decreases in role strain, while improving life satisfaction, may lead to lower job satisfaction for sales support employees.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"16 1","pages":"59-80"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81689455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Look George, There's Another One!” The Volume and Characteristics of Direct-to-Consumer Advertising in Popular Magazines “看，乔治，还有一个!”大众杂志中直接面向消费者的广告的数量和特点
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V15N03_03
H. Young, R. J. Cline
{"title":"“Look George, There's Another One!” The Volume and Characteristics of Direct-to-Consumer Advertising in Popular Magazines","authors":"H. Young, R. J. Cline","doi":"10.3109/J058V15N03_03","DOIUrl":"https://doi.org/10.3109/J058V15N03_03","url":null,"abstract":"ABSTRACTSpending on direct-to-consumer advertising (DTCA) of prescription medications has grown to approximately $2 billion a year in the United States (1). The volume of DTCA spending and the potential impact of DTCA on consumers' health care behavior justify the investigation of DTCA. The present descriptive study examines DTCA volume from a consumer perspective and identifies how much DTCA a consumer may encounter in popular magazines. Results indicate that the volume and characteristics of DTCA vary across magazines and medical conditions. Findings identify potential audiences most likely to be targeted, and therefore affected, by DTCA.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"94 1","pages":"7-21"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73286634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
The Research-Based Pharmaceutical Industry and Society: What Is at Stake in the Future? 研究型制药工业与社会:未来的利害关系是什么?
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V16N01_04
Karl Wündisch
{"title":"The Research-Based Pharmaceutical Industry and Society: What Is at Stake in the Future?","authors":"Karl Wündisch","doi":"10.3109/J058V16N01_04","DOIUrl":"https://doi.org/10.3109/J058V16N01_04","url":null,"abstract":"ABSTRACTThe US House of Representatives passed the far-reaching Pharmaceutical Market Access Act in July of 2003. If this bill or any similar language becomes law, the provision of health care would be affected radically on a worldwide basis. The author discusses the implications of such a law for governments, society, the pharmaceutical industry, and consumers, touching on societal expectations for cures and diagnostic procedures, aims and results of government regulation of the pharmaceutical industry, individual responsibility for health, and the situation of research-based and biotech enterprises as shouldering both social and commercial responsibility for health care. The author also addresses the economic risks of research-based and biotech enterprises, the need for transparency in cost structure, the funding of R&D, marketing costs for new products, the parallel imports market, and the effects of government reimbursement decisions.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"2 1","pages":"21-40"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80922908","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Internal and External Influences on the Adoption of the Fentanyl Patch 芬太尼贴片采用的内外部影响
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V15N04_05
Swu-Jane Lin, S. Crawford, J. Salmon
{"title":"Internal and External Influences on the Adoption of the Fentanyl Patch","authors":"Swu-Jane Lin, S. Crawford, J. Salmon","doi":"10.3109/J058V15N04_05","DOIUrl":"https://doi.org/10.3109/J058V15N04_05","url":null,"abstract":"ABSTRACTThe introduction of new technologies in health care, especially for pharmaceuticals, has been insufficiently investigated. Furthermore, the literature may be incomplete or misleading due to the absence of adequate databases to mine, along with the use of outmoded methodologies. This study on the Illinois Triplicate Prescription Control Program data uses the Bass model, a technique of evaluation in marketing, to examine a new pharmaceutical product diffusion, the fentanyl patch. We sought to estimate the relative importance of the interpersonal “word of mouth” influence and the external influence on prescribing. The study results indicated that, unlike traditional diffusion models that emphasize interpersonal influence, the diffusion of the fentanyl patch in the 1990s predominantly depended on external influence. Pharmaceutical marketing managers may find this approach relevant to specifically tailoring their strategies to markets that they have not yet penetrated. Moreover, health policymakers can...","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"3 1","pages":"53-67"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82036435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Epilepsy- Changing a Market by Use of the Advanced Brand Model © 癫痫-使用先进的品牌模式改变市场©
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V16N01_03
Giles Moss, M. Owen
{"title":"Epilepsy- Changing a Market by Use of the Advanced Brand Model ©","authors":"Giles Moss, M. Owen","doi":"10.3109/J058V16N01_03","DOIUrl":"https://doi.org/10.3109/J058V16N01_03","url":null,"abstract":"ABSTRACTIn the pharmaceutical world of today, large, global pharmaceutical companies with their portfolio of “super brands” threaten to dominate to the exclusion of smaller manufacturers. By using sophisticated brand modeling techniques, smaller players can still compete successfully. In the following paper, we explore how UCB has used brand modeling to ensure that its antiepileptic drug, Keppra®, succeeds against competitor brands with much greater resources.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"105 1","pages":"9-19"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72931926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effects of Direct-to-Consumer Advertising of Prescription Drugs: Perceptions of Primary Care Physicians 直接面向消费者的处方药广告的影响:初级保健医生的看法
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V15N03_06
A. D'souza, B. T. Lively, W. Siganga, M. Goodman
{"title":"Effects of Direct-to-Consumer Advertising of Prescription Drugs: Perceptions of Primary Care Physicians","authors":"A. D'souza, B. T. Lively, W. Siganga, M. Goodman","doi":"10.3109/J058V15N03_06","DOIUrl":"https://doi.org/10.3109/J058V15N03_06","url":null,"abstract":"ABSTRACTThe purpose of this study was to determine the perceptions of primary care physicians regarding the effects of direct-to-consumer advertising (DTCA) of prescription drugs. A self-administered questionnaire was mailed to 372 primary care physicians belonging to the National Association of Managed Care Physicians. A total of 76 responses were received, yielding a response rate of 21%. Frequency distributions were done to determine physicians' perceptions. Physicians perceived DTCA to affect their practices by consuming more provider time and increasing the demand for prescription drugs. Physicians did not consider DTCA to have any educational value for patients. Moreover, seven out of ten physicians felt that DTCA gives patients a distorted view of prescription drugs. Physicians considered DTCA to be inappropriate for all classes of drugs except smoking cessation agents. Additionally, physicians differed in their opinion of the effects of DTCA based on number of prescriptions written per day, freque...","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"25 1","pages":"61-75"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83571585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Development, Validation, and Application of a Scale to Measure the Impact of the Internet on Market Structure and Competition in the Retail Pharmacy Market 互联网对零售药品市场结构和竞争影响的量表的开发、验证与应用
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V16N01_07
M. Bharmal, J. Thomas
{"title":"Development, Validation, and Application of a Scale to Measure the Impact of the Internet on Market Structure and Competition in the Retail Pharmacy Market","authors":"M. Bharmal, J. Thomas","doi":"10.3109/J058V16N01_07","DOIUrl":"https://doi.org/10.3109/J058V16N01_07","url":null,"abstract":"ABSTRACTA scale to examine the impact of the Internet on market structure and competition in the community pharmacy market was developed using the theoretical framework of Porter. A national survey of independent pharmacy managers/owners was conducted. Exploratory factor analysis, coefficient alpha, item-total correlations, and confirmatory factor analysis were used for scale construction and validation. The final market competitive structure scale had 18 items and 5 subscales consistent with Porter's framework. The overall scale reliability was 0.80. Subscale reliabilities ranged from 0.70 to 0.88. The Internet was perceived to have caused an increase in competition in the industry through increases in intensity of rivalry, threat of substitutes, and bargaining power of buyers. The Internet was perceived to have decreased bargaining power of suppliers and threat of new entrants. Although, overall, the Internet was perceived as having increased competition, it was perceived to have slightly increased the ...","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"45 1","pages":"81-99"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78934752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Testing the FDA's Mandate for Over-the-Counter Medication Labels 测试FDA对非处方药标签的要求
Journal of Pharmaceutical Marketing & Management Pub Date : 2003-01-01 DOI: 10.3109/J058V15N04_03
Laura Bix, H. Lockhart, F. Cardoso, S. Selke
{"title":"Testing the FDA's Mandate for Over-the-Counter Medication Labels","authors":"Laura Bix, H. Lockhart, F. Cardoso, S. Selke","doi":"10.3109/J058V15N04_03","DOIUrl":"https://doi.org/10.3109/J058V15N04_03","url":null,"abstract":"ABSTRACTThe Food and Drug Administration (FDA) has recently attempted to improve the safety of over-the-counter (OTC) drugs by creating a regulation aimed at redesigning their labels. One portion of this regulation attempts to improve the legibility of OTC labels by individually specifying certain elements of their design. The FDA's approach looks at the elements of label design as distinct entities that can be isolated and manipulated to improve legibility. Reality does not match the simplicity of this approach. Legibility is the overall goal in a complex system of interrelated elements that come together to create a message. This research challenges the regulation by using an instrument that measures what is truly important: the legibility of the label.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"21 1","pages":"17-36"},"PeriodicalIF":0.0,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82029243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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